1. June 28th Webinar

2. Webinar content
About Lara
Types of Facebook accounts
Examples of each
p
What’s best for business?
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www.SocialRabbit.net

3. Who is Lara Solomon?
• Owner of the Mocks brand
www.MyMocks.com
y
• Author of Brand New Day – The Highs &
Lows of Starting a Small Business
www.BrandNewDay.com.au
• Chief Rabbit at Social Rabbit
www.SocialRabbit.net
S i lR bbit t
• Winner of Telstra NSW Micro Business
Award 2008
A d
• Finalist in Telstra Young Businesswoman
Award in 2005 and 2008
• Blogger for www SmartCompany com au
www.SmartCompany.com.au
These are Mocks – sock
covers for mobile phones
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www.SocialRabbit.net

4. About Facebook
• Over 400 million people using it g
p p g globallyy
• If it was a country it would be the world’s 3rd largest
• On average 50% of users logon to Facebook daily
• The average user spends 55 minutes on Facebook a DAY
• The average user likes 4 pages a month
• The largest Facebook page over 17 million likers = Texas Holdem Poker
• 70% of Facebook users are OUTSIDE of the USA
• On average people have 130 friends on Facebook
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www.SocialRabbit.net

5. Profiles
Profile
ONLY personal use!
Limited to 5000 friends
Posts by profile owner appear in
friends newsfeeds
Have to approve each friend
Can
C send messages to all friends
d t ll f i d
Can be customised with app’s
Can be public or private
Can be public or private
Found by search engines (but can
be locked down)
Updates come from profile owner
come from profile owner
‐
Usernames available
No insights 5
www.SocialRabbit.net

6. Groups
Group
Can be used for business or
personal
As many people as want to can
join your group
join your group
Posts by the group admin only
appear in members newsfeeds,
but NOT in friends of members
feeds unless they are members
Can be set for automatic joining,
or approval
Limited to sending messages t
Li it d t di to
5000 members
CANNOT be customised
Can be public or private
Can be public or private
NOT found by search engines
Updates come from individual
Updates come from individual
admins
Admins are all listed
Usernames NOT available
NO insights 6
www.SocialRabbit.net

7. Groups
Can be:
• Public: anyone who wants to can join
• Private: anyone can ask to join and it is up to the admins to decide
whether they approve it or not
• Secret: by invitation only and the group won’t show up in ANY
searches
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www.SocialRabbit.net

8. Pages
Page
Can be used for business or
personal
As many people as want to can
“like” your page
like your page
Posts by the page admin appear in
people’s newsfeeds & their friends
can see them if they comment
People can just “like” the page no
need for approval
Updates
U d t can be sent to all
b t t ll
members
Can be customised with app’s
Always public
Found by search engines
Updates come from the Page, not
Updates come from the Page not
the admins
No one knows who the admins are
(unless they say)
Usernames available
Insights about visitors available 8
www.SocialRabbit.net

9. Why have a Facebook Page
To promote your product /service/business
To promote your product /service/business
To increase brand awareness
To reach people globally
To increase the number of people you reach
To increase the number of people you reach
To increase sales
To tell customers about new products/services
To get feedback on products/services
T t f db k d t/ i
To create a community for your business/brand
To engage your customers
To increase purchase intent
To build a relationship with your audience
To make your customers feel loved!
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www.SocialRabbit.net

10. What you can do on a page….
Choose where visitors land
Add tabs
Add applications
pp
See who visits your page
See where people visit on your page
Add a store to sell things
Add a store to sell things
Send updates to your likers
Find out when people are joining & leaving
Demographics of who is visiting
Demographics of who is visiting
Unique URL
Blog feed
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www.SocialRabbit.net

11. Coming up Next Week
Setting up a page – how to from the first click
Filling in the info on your page
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www.SocialRabbit.net

12. For more info check out:
The Chief Rabbit’s Blog on www.SocialRabbit.net
The shop on www.SocialRabbit.net/shop for 101 Facebook tips for $5!
Social Rabbit TV for practical demos www.YouTube.com/user/thesocialrabbit
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