5. Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers…… Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Social media utilization is believed to be a driving factor in the idea that the current period in time will be defined as the Attention Age . Source: Wikipedia.com What is Social Media? OR…. a way to have a conversation with your audience
17. The Different Facebook Accounts Page Groups Profile Can be used for business or personal Can be used for business or personal ONLY personal use! As many people as want to can “like” the page As many people as want to can join the group Limited to 5000 friends Posts by the page admin appear in people’s newsfeeds & their friends can see them if they comment Posts by anyone in the group can notify all members, depends on the member settings Posts by profile owner appear in friends newsfeeds People can just “like” the page no need for approval Can be set for automatic joining, or approval to join Have to approve each friend Updates can be sent to all members at one time No updates or messages can be sent to the group, but there is a group chat facility Can send messages to all friends Can be customised with app’s CANNOT be customised Can be customised with app’s Always public Can be public, private or secret Can be public or private Found by search engines NOT found by search engines Found by search engines (but can be locked down) Posts come from the Page, not the admins Posts come from individuals Posts come from profile owner No one knows who the admins are (unless they say) All group members are listed - Usernames available Usernames NOT available Usernames available Insights about visitors available NO insights No insights
53. App’s for Twitter TweetDeck Can also be used to update your Facebook page & LinkedIn Plus you can now schedule message on it You can also use Hootsuite and 100s more!
76. What is a Blog? A blog (a blend of the term web log ) is a type of website or part of a website . Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog . Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries . A typical blog combines text, images, and links to other blogs, Web pages , and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art ( Art blog ), photographs ( photoblog ), videos ( video blogging ), music ( MP3 blog ), and audio ( podcasting ). Microblogging is another type of blogging, featuring very short posts. Source: wikipedia.com
79. Source: Technorati.com State of the Bloggersphere 2010 What is your likelihood to recommend a brand, product, or service from these information sources?