1. Question 3: What kind of media
institution might distribute your
media product and why?
Lareesa Warner

2. The production process
Producing my media product would go through a production phase, which allows 5 main steps:
1. Thinking up of ideas, what will my magazine look like? What genre would it be? What
audience and what content there will be in it.
2. Research content oppositions and products already on the market, work out how they are
similar to mine and how and why their successful, how their audience, layout and design
appeals.
3. Produce flat plans as a visual guide for my magazine and how I want it to look like. This
makes it easier to create the final product.
4. Construct my final magazine on a industrial size.
5. Distributing the product to either a large or niche audience, depending on the target
audience for my product it is commercial or independent

3. Publishing
Because my magazines target audience is young ‘indie’ kids, my audience is very similar to
magazines such as NME and Mojo which are distributed to the mainstream market, rather
than the niche market for indie music. Therefore my product would be likely to be
distributed commercially to a wide audience, by publishing companies such as IPC Media
which similar magazines (including Uncut and NME) and Sony Publishing (who publishing
RockSound) of my product’s music genre are published with. Mainly their products are
distributed to be mainstream and target a large and wide commercial but are still can be
classed as a niche market because of the age and stereotypes of my targeted audience.
Because I want my magazine to have a large target audience, my product will be distributed
to larger retailers including WHSmiths and major supermarkets including Tesco and ASDA.

4. Who would distribute?
IPC Media Group publishes NME Magazine along with NME radio which collectively
publicise and broadcast the main indie genre towards their young ‘indie’ target audience.
By using interactive media, along with an online website and social networking sites the
publishers sufficiently manage to reach NME’s audience with content that specialise in the
genre of music. By knowing the magazines audience’s well, it allows the publishing
company to produce products they know will satisfy the readers and will sell, bringing in
stronger and higher revenue to continue and re-invest back into production.
My product is largely similar to NME as it follows the conventions of the music genre and
targets a similar audience. This is helpful for IPC Media Group to use techniques from
publishing NME and apply them to my product.
During production of my product, IPC Media Groups tactics into familiarising and focusing
in their magazine’s audience’s would benefit my magazine majorly and would gradually
and commercially increase the number of audience of my magazine. It would also design
and construct a product that would appeal to my audience to ensure sales and popularity
with the new magazine and it’s audience.

5. Advertising my product
Products such as NME are advertised through its
consistent online websites, social networking sites,
posters and on the radio. This is an effective way to
reach out to a large number of potential audiences
as these agents of advertising are most popular
with it’s target audience age and hobbies.. This is
also a way of advertising to a large commercial and
mainstream audience, as most young people will
regularly use these sites or see the advertisements.
For my product, my audience is also mainstream,
therefore these advertising strategies would be easy
to apply to my product. Using Facebook and Twitter
to advertise are usually free and target my audience
directly, as they are currently the most popular
ways of communicating and advertising online. I
would also apply for my magazine to be advertised
commercially on the radio, preferably on a music
radio stations such as NME Radio.

6. Distributing my product
Distributing my product to a large mainstream
audience, I would distribute my magazine to
stores so as WHSmith, Tesco, ASDA and many
local newsagents. I would also provide a
subscription post, which would allow loyal and
regular readers to own every issue and it would
be delivered to their doorstep so they don’t have
to go out and buying it from a retailer.
The change and emergence of web 2.0 will make
it a lot easier for my product to be distributed
and advertised online, from online advertising
agencies that could be ‘add ons’ to websites and
pages that would appeal to my indie targeted
audience.