The document provides social media advice on various topics: - Don't try to maintain a presence on every network, focus on where your audience is. - Email marketing is still important and integrated with social media. - Automating all social updates risks seeming less social, focus on interaction. - Address negative comments to fix issues rather than ignoring them. - Allow responsible social media use by employees with guidelines rather than bans. - Deleting mistakes only brings more attention, admit errors openly. - While the networks are free, managing a social media presence requires investment of time and resources. - Focus on leads, sales, and qualitative goals in addition to follower growth. - Curation can increase

1. Social Media Advice
TRUE OR False?

2. You need to be on every
single social network

3. You need to be on every
single social network

4. Don’t spread yourself
too thin by trying to
maintain an active
presence on every
social network. If your
audience isn't there,
don't waste your
time.

5. You don’t need email
marketing.

6. You don’t need email
marketing.

7. Social media didn't
make email marketing
extinct; it just added
another integrated
channel to make
email even stronger.

8. Automate your social
updates

9. Automate your social
updates

10. Yes its tempting to
automate all of your
updates but your fans
and followers will take
notice, Remember SM
is about being Social!
Keep it minimum and
focus on conversation
and interaction.

11. Ignore negative comments

12. Ignore negative comments

13. The point of addressing
negative comments is fixing
the problem, turning fans
perspective into a positive
one, and admitting your
own mistakes.
A small negative comment
can go out of control if
ignored, so do it right, and
address all issues.

14. PROHIBT SOCIAL MEDIA
FOR EMPLOYEES

15. PROHIBT SOCIAL MEDIA
FOR EMPLOYEES

16. You ban social networks
at the office, well guess
what? They have them on
their smartphones!
Show your employees you
trust them, and allow
them fee access. Just give
them guidelines for smart
use, and trust their good
judgment.

17. DELETING A POST WHEN
MAKING A MISTAKE

18. DELETING A POST WHEN
MAKING A MISTAKE

19. THINK before you post,
because once it’s out
there, someone took a
screen shot of your
mistake is high, so
deleting it will only
make it worse.
If you do a mistake, just
admit it!

20. Social media is free

21. Social media is free

22. The social networks
you are using might
be for free, but the
time, the money, and
the resources you
invest on your digital
presence it’s a big
investment.

23. Its all about fan growth

24. Its all about fan growth

25. Having a good number of
fans and followers is
great, but that shouldn't
be your entire focus.
Think business leads,
database collection,
purchase through social
network channels! Focus
on your qualitative
objectives too!

26. Create don’t curate

27. Create don’t curate

28. Continuously marketing
your brand through
content can get dull,
boring, and decrease
engagement.
Don't be afraid of content
curation. Pass on the
most valuable stuff to
your network, and they'll
come back for more.

29. YOU DON’T NEED A
STRATEGY

30. YOU DON’T NEED A
STRATEGY

31. Not having a strategy is
like walking blindfolded
into no where. The
adventure might be a
kick, but the end result
is most likely going to
be a catastrophe. Think
twice before executing
social media without a
goal and a direction.

33. Thank you