Interested in working with Silvia Rosenthal Tolisano? Social Media Coach for Schools
Social Media FOR Schools- Pan American School of Bahia, Brazil
Day 2-3
13. SilviaRosenthalTolisano
Howareyoubuildingyourpersonalfollowing
toleverageinstitutionalgoals?
Are you Connected?
connect Communicate learn
stakeholders Branding
Not only about
Knowledge
Where are your
stakeholders
communicating?
Constant, relevant
content creation!
What do others say
about your school?
What do you want
others to know about
your school?
What do we share?
How do we share?
Who do we share with?
Filter Information
Not what you know, but
what you can do with it…
Visual Literacy
Participatory Culture
14. SilviaRosenthalTolisano
FIXED GROWTH
mindset mindset
Intelligence is static Intelligence can be developed
LeadstodesiretoLOOKSMARTand
thereisatendencyto:
LeadstodesiretoLEARNandtherefore
atendencyto:
Avoid Challenges
Give up easily due
to obstacles
See effort as
fruitless
Ignore useful
feedback
Be threatened by
others’ successes
Embrace
Challenges
Persist despite
obstacles
See effort as
path to mastery
Learn from
Criticism
Be inspired by
others’ successes
29. SilviaRosenthalTolisano
forschools
EngagementSocialMedia&
QuotesMonthly
Challenges Polls
Memes Selfies/
USies
Throw-
Backs
crowd-
sourcing
Create polls
on Twitter or
Facebok to
gauge your
audience level
of interest &
solicit their
input
a humorous image,
video, piece of
text, etc., that is
copied (often with
slight variations)
and spread rapidly
by Internet users
a photograph
that one has
taken of
oneself or a
group, and
shared via
social media
A sudden
reminder of the
past. A retro
thing. Could be
a song or an
image that was
posted a while
back
the practice of
obtaining
information or
input into a
task or project
by enlisting the
services of a
large number
of people
Social Media
contests
inspire users to
try new things
Share your
favorite quote
encouraged
your users
to react to
what you
share on
various
levels
Inspirea
reaction
89. SilviaRosenthalTolisano
StrategySocial
Media
1
2 3
Design a
schoolwide
Plan
Specify what
Content
needs to be
curated
and created
https://byotnetwork.com/2017/01/18/content-curation-strategies-for-digital-learning/
Adapted from:
Create
Teams
Outline
Logistics
(Scheduling &
Platforms)
Construct a
Rubric to
Assess
Content
for QUality
What is your
school’s
Story?
Decide on
a Policy 4
6 7
8 9 Create
Expectations
10
Decide on
Platforms
Where will
content
be stored,
archived,
Accessed and
sustained?
5
116. B ni g o
Kindness
Responsible
Stewardship
Collaboration
Risk-Takers
School
Community
Unique
Integrity
take-Charge
Communicate
Multi-
Cultural
Confidence
learning
Free
Space
Global
Citizen
Perseverance
diversity
challenging
Acceptance
Respect
Courtesy
growth
Change
sustainability
sharing
Leadership
Include#Socialmedia4schoolsonallPosts