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SilviaRosenthalTolisano Howareyoubuildingyourpersonalfollowing toleverageinstitutionalgoals? Are you
Connected? connect Communicate learn stakeholders Branding Not only about Knowledge Where are your stakeholders communicating? Constant, relevant content creation! What do others say about your school? What do you want others to know about your school? What do we share? How do we share? Who do we share with? Filter Information Not what you know, but what you can do with it… Visual Literacy Participatory Culture
SilviaRosenthalTolisano FIXED GROWTH mindset mindset
Intelligence is static Intelligence can be developed LeadstodesiretoLOOKSMARTand thereisatendencyto: LeadstodesiretoLEARNandtherefore atendencyto: Avoid Challenges Give up easily due to obstacles See effort as fruitless Ignore useful feedback Be threatened by others’ successes Embrace Challenges Persist despite obstacles See effort as path to mastery Learn from Criticism Be inspired by others’ successes
SilviaRosenthalTolisano Parents Goals? Students Teachers
ADmission Marketing Admin Present to external community, collecting examples for prospectives parents Branding, Different than other schools Creativity, Pedagogy Fun, hang out with friends, socialize, play Value of education We made the right decision Show-off, community engagement, Evidence of Academics
SilviaRosenthalTolisano forschools EngagementSocialMedia& QuotesMonthly Challenges
Polls Memes Selfies/ USies Throw- Backs crowd- sourcing Create polls on Twitter or Facebok to gauge your audience level of interest & solicit their input a humorous image, video, piece of text, etc., that is copied (often with slight variations) and spread rapidly by Internet users a photograph that one has taken of oneself or a group, and shared via social media A sudden reminder of the past. A retro thing. Could be a song or an image that was posted a while back the practice of obtaining information or input into a task or project by enlisting the services of a large number of people Social Media contests inspire users to try new things Share your favorite quote encouraged your users to react to what you share on various levels Inspirea reaction
SilviaRosenthalTolisano StrategySocial Media 1 2
3 Design a schoolwide Plan Specify what Content needs to be curated and created https://byotnetwork.com/2017/01/18/content-curation-strategies-for-digital-learning/ Adapted from: Create Teams Outline Logistics (Scheduling & Platforms) Construct a Rubric to Assess Content for QUality What is your school’s Story? Decide on a Policy 4 6 7 8 9 Create Expectations 10 Decide on Platforms Where will content be stored, archived, Accessed and sustained? 5
B ni g o Kindness
Responsible Stewardship Collaboration Risk-Takers School Community Unique Integrity take-Charge Communicate Multi- Cultural Confidence learning Free Space Global Citizen Perseverance diversity challenging Acceptance Respect Courtesy growth Change sustainability sharing Leadership Include#Socialmedia4schoolsonallPosts