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S-wifi - Location-based Marketing Solutions - Digital Activation Conference 2015

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A new pathway to digital era through Wi-Fi solutions
Section 1:
Vietnam Wi-Fi
marketing
solution overview
Wi-Fi access work flow
Splash page Internet access Landing page

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S-wifi - Location-based Marketing Solutions - Digital Activation Conference 2015

  1. 1. A new pathway to digital era through Wi-Fi solutions
  2. 2. Section 1: Vietnam Wi-Fi marketing solution overview
  3. 3. Wi-Fi access work flow Splash page Internet access Landing page
  4. 4. 01 02 03 04 Segmentation: hospital/ university/ dormitory/ bus station/ supermarket/ beach… Audience: device/ gender/ age/ behavior,… CPC – Banner, game, scratch,.. CPV –TVC 7s, 15s CPA - E-sampling, survey… Operating, controlling, reporting campaign effectively. Third party checking Wi-Fi marketing characteristics
  5. 5. Core values REAL AUDIENCE BEST TARGETING SYSTEM BEST ROI TRANSPARENT MONITORING SYSTEM MANY SERVICES FOR DIFFERENT PURPOSES Source: S-wifi_Platform_Location
  6. 6. As of Nov 2015, S-wifi have covered Wi- Fi network in Hospitals, Universities and Wi-Fi city in 4 big cities. Location Wi-Fi marketing is deployed in various areas in Vietnam Source: S-wifi_Platform_Location_Nov 2015
  7. 7. Brands Source: S-wifi_Platform Banner % Banner HTML (Hiệu ứng) 21% Banner gif (Động) 4% Banner gpeg (Tĩnh) 61% TVC 13% Scratch (Cào) 1% Game 1%
  8. 8. End users Source: S-wifi_Platform_enduser
  9. 9. End users CTR Total satisfied through access internet Friendly with Splash page and landing page Source: S-wifi_Platform_report
  10. 10. Section 2: Trend of Wi-Fi marketing solution
  11. 11. Internet usage • More 145% population using mobile phone; • Over 30 million 3G subscribers; • Over 22 million Smartphones (Q4.2015 BMI); • 35% time on Mobile, 25% on Tivi, and other (Inmobi Research) Source: BMI Q4_2015
  12. 12. Internet usage End user will spend more time access internet on Smartphone through wifi
  13. 13. Wi-Fi hotspots are built everywhere Many Wi-Fi network companies are planning to deploy network in many cities to serve many segmentations Current Wi-Fi networks connect to Advertising platform and become Wi-Fi hotspots Wi-Fi city is deployed in many provinces Wi-Fi network Source: S-wifi_Plan 2020
  14. 14. Ideas without limit Interactive attract Standar Banner Scratch effect Mini Game Survey Slider Animations Video Shake Banner HTML5 Selfie Source: S-wifi_Plan_2020 Interact ive Video Call Lucky Draw Base on Wi-Fi technology we can make services, which are adapted to Brand campaigns Ideas come from every body
  15. 15. Available • Dedicated AP Monthly reach 90,000 - 180,000 visits. • CPC drive traffic to website, microsite, fan page, etc. • CPV increase exposure of TVC • CPA collect data, survey about products/brands. Acquire registration for event, sampling. New solution • Interactive : Customers interact with Brand on Splash page through banner, TVC, survey, collect data • Smart targeting: Ad content is sent to the right customers: Location, device, age, gender, behavior…. New solutions for Campaign
  16. 16. New solutions for event Wi-Fi Homepage Ticket Interactive Window Concept Selfie Questions Lucky Draw Entertainment Let’s smile Magic Mirror 3D Oculus
  17. 17. 1st time 2nd time Banner Smart Banner Website/facebook Campaign monitoring, and report The splash page is setup by customers Customer and info managem ent Special customer care New solutions for Retail* Retail*: Location owners have wifi network without advertising Platform, such as hotel, shopping mall, building,…
  18. 18. Advantages of Wi-Fi marketing solution  The best targeting way through location  Ideas of service without limits because of flexibility of Wi-Fi technology  Attracting, satisfying customer with interaction solution  The best ROI (CRT: 40-60%)
  19. 19. Thank you Mr. Toan Nguyen Mobile: 090 685 05 88 Email: toannb@s-wifi.vn Skype:toanspt

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