PPlus - Technologies Applied in Marketing - Digital Activation Conference 2015

1. HOW TO APPLY
TECHNOLOGY INTO
MARKETING INDUSTRY?

2. Agenda
1. About PPLUS
2. Innovative Techonology
 Interaction Anything
 Display Innovation
 Identification & Detection Technology
 Location Based Technologies
 Augumented Reality ( AR)
 Others Technology
3. How To Apply Technology Into Marketing Industry ?
 Digital Activation Idea
 Case Study

3. 1. About PPLUS

4. 2. Innovative Technology

5. Interaction Anything
Kinect Technology Leap motion Interactive Floor Interactive Table
Interactive BrainInteractive ArmbandInteractive Mockup
 Consumers can interact directly with content by using body, finger, head, customers’s movement & mockup.
 By this way, it can impress consumers at the first-eyes catching.

6. Display Innovation
Hologram Display Transparent Display Magic Mirror
LED Projection Mapping Glass Transparent Display
 The new approach focus on displaying the products and announcing information more
effectively.
 Suitable for: High-end products

7. Identification & Detection Technology
RFID/NFC Finger Print Face Detection
Image Identify Realtime 3D ScanQR Code
 Detect customers who participate in the campaign precisely.
 Take advatage of this technology, adding some activities in order to provide clear and consistent
product/ brand message & maximum communication impact.

8. Location Based Technologies
WIFI GPS Tracking
Bluetooth Indoor Tracking
 Identify the target audiences that we want to approach.
 Scope your campaign with area

9. Agumented Reality (AR)
AR in Activation HoloLens
Oculus AR Mobile Applications
 Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements
are augmented (or supplemented) by computer-generated sensory input such as sound, video, 3D model
 Consumers have chances to experience like in reality.

10. Others Technology
Sampling machine
Perfume Sensor Camera 360 Gloves Technology
Robot Technology

11. 3. How To Apply Into Marketing Industry?
Goal, Brand , Campaign
messages
Mechanic: interaction,
display,…
Target consumers,
technology apply

12. Digital Activation Idea
 Collect customers’s data easily through some activations.
 Mobile can control anything

13. Digial Activation Idea

14. Case Study – Interactive Wall

15. Case Study – Interactive AR

16. Case Study – AR Mobile Applications

17. Case Study – Interactive Mockup

18. Case Study – Interactive Big Screen

19. Case Study – Hologram Display

20. Case Study – Interactive Bar

21. Case Study – 3D Virtual Presenter

22. Case Study – Live Billboard

23. Thank you for your
listening!

24. CONTACT: 232/17 Vo Thi Sau St,
W7, Dist 3, HCMC
EMAIL: Sales@pplus.vn
TEL: 08 66790888
THANK YOU!
WWW.PPLUS.VN