Michael Lang

Greater New York City Area United States

President Signarama Hartsdale | Marketing | Branding | Franchise & Small Business Expert | Business Development

Advertising / Marketing / PR

Entrepreneurial Marketing Executive - classically trained in the consumer products space and with a proven track record of shaping the market success of iconic names like Sony and Camel by designing holistic brand and go-to-market strategies. With a background spanning from product ideation to retail execution as well as extensive business development experience, excelling in translating business analytics and consumer insights into creative marketing strategies and programs.Handled brand P&Ls of up to $450m and communication budgets of up to $40m. Selected Accomplishments - Grew annual net sales of Sony’s Personal Audio Group from $60m to $80m achieving #1 position in the German market...