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Storytelling without Bounds

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Publicada em: Diversão e humor, Educação
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Storytelling without Bounds

  1. 1. STORYTELLING<br />WITHOUT BOUNDS<br />lance@workbookproject.com<br />@lanceweiler<br />
  2. 2. Film<br />User Gen<br />Content<br />Community<br />Serial Content<br />STORYWORLD<br />Games<br />Graphic Novels<br />Comics<br />Fan Fiction<br />Books<br />
  3. 3. STORY<br />GAMEPLAY<br />SOCIAL ENTERTAINMENT<br />COMMUNITY<br />
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  7. 7. 9’s Science Journal<br />
  8. 8. TRANSMEDIA <br />CAN BE USED TO:<br /> tell stories <br /> develop concepts <br /> rehearse with actors <br /> build audiences <br /> market and promote <br /> develop new revenue streams <br />
  9. 9. Feature Film<br /> Series<br />Interactive Comic<br /> Mobile <br /> Player Remixes<br /> Live Events <br />www.HEADTRAUMAMOVIE.com<br />
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  12. 12. FEATURE FILM<br />SERIES<br />Mobile episodes<br />Micro-narratives<br />GAMES<br />Casual games with hidden clues<br />ARG online & real world<br />Interactive Comic<br />Mobile application <br />
  13. 13. HiM<br />FEATURE FILM<br />SERIAL<br />CONTENT<br />SOCIAL <br />GAMES<br />PANDEMIC<br />LIVE <br />EVENTS<br />GLOBAL<br />REMIX<br />PREQEUL /<br />SEQUEL<br />
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  16. 16. A PERFECT STORM <br />* MARKET CONDITIONS <br />* AUDIENCE CONSUMPTION <br />* ADVANCEMENTS IN TECHNOLOGY<br />
  17. 17. Producers Guild of America establishes a transmedia producer credit<br />Well know producers and directors embrace transmedia<br /><ul><li>Brian Grazer signs first look deal with Blacklight – last week Disney Acquires “The Runner”
  18. 18. Tim Kringdevelops transmedia extensions to Heroes and original CFG
  19. 19. CSI creator Anthony Zuiker launches LEVEL 26
  20. 20. Guillermo del Toro starts Mirada a transmedia studio
  21. 21. Tom Hanks company Playtone launches a transmedia project</li></ul>Money flows into the category <br />Fourth Wall Studios a transmedia shop secures 15 million for transmedia<br />studio and has direct access to $200 million dollar fund<br />Studios continue to use transmedia to market and promote <br />Xmen, Men in Black, Source Code, Super 8, The Dark Knight Dexter, Lost, Heroes<br />Brands embrace transmedia<br />Reebok creates “Secret Life” with F1 Racer Lewis Hamilton<br />Nike transforms London into a game board<br />Bing partners with Jay-Z to produce Decoded<br />Mattel: Ken and Barbie <br />
  22. 22. STORYTELLING <br /> R&D<br />(research & development)<br />

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