SlideShare uma empresa Scribd logo
1 de 15
The Lessons of a Second Life Artist and the Secrets of Marketing Oneself in the Virtual World Lance Shields (a.k.a. Juria Yoshikawa) ‏
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],Dozens of AVs wore these lanterns to become part of the art.
[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
10. Pace yourself. Don't be a flash in the pan! And last but not least, a word of warning for all those artists, marketers, brand builders, business folks or whoever... it simply isn't true that there can never be too much good stuff. The newspapers want news. The people want fresh. At a certain point Juria began to over-saturate the art groups and her contacts with just too many announcements of new builds. People can only take so much of one brand or one song before it just becomes noise. Be wise and only share as much as people want to take.
And that was 10. If you haven't figured out yet, many of these tips around virtual promotion could easily be applied to real world campaigns. Whether it's a single avatar or a global brand the point is to take full advantage of the crowd, be grandiose in your gestures, use all the channels you can and be humble in your fame. Juria and I wish you the best in your journey. BLOG  http://memespelunk.org   PHOTOS  http://flickr.com/photos/lancesh/   CONTACT  [email_address]

Mais conteúdo relacionado

Destaque

How watir works
How watir worksHow watir works
How watir workswatirt
 
Michael's visual CV
Michael's visual CVMichael's visual CV
Michael's visual CVlamtszkin
 
Datenqualitätsanalyse mit modernen Business-Intelligence-Werkzeugen
Datenqualitätsanalyse mit modernen Business-Intelligence-WerkzeugenDatenqualitätsanalyse mit modernen Business-Intelligence-Werkzeugen
Datenqualitätsanalyse mit modernen Business-Intelligence-WerkzeugenBusiness Intelligence Research
 
Luftburna partiklar från dubbdäckens slitage på asfaltytor - Har väghållarna ...
Luftburna partiklar från dubbdäckens slitage på asfaltytor - Har väghållarna ...Luftburna partiklar från dubbdäckens slitage på asfaltytor - Har väghållarna ...
Luftburna partiklar från dubbdäckens slitage på asfaltytor - Har väghållarna ...Johan Granlund
 

Destaque (9)

How watir works
How watir worksHow watir works
How watir works
 
Modelos de Negócios Inovadores
Modelos de Negócios InovadoresModelos de Negócios Inovadores
Modelos de Negócios Inovadores
 
Research and policy
Research and policyResearch and policy
Research and policy
 
Ignition five 14.05.12
Ignition five 14.05.12Ignition five 14.05.12
Ignition five 14.05.12
 
Michael's visual CV
Michael's visual CVMichael's visual CV
Michael's visual CV
 
Datenqualitätsanalyse mit modernen Business-Intelligence-Werkzeugen
Datenqualitätsanalyse mit modernen Business-Intelligence-WerkzeugenDatenqualitätsanalyse mit modernen Business-Intelligence-Werkzeugen
Datenqualitätsanalyse mit modernen Business-Intelligence-Werkzeugen
 
2016 02--february property-and_economic_overview
2016 02--february property-and_economic_overview2016 02--february property-and_economic_overview
2016 02--february property-and_economic_overview
 
The Rare Find: Spotting Exceptional Talent Before Everyone Else with George ...
 The Rare Find: Spotting Exceptional Talent Before Everyone Else with George ... The Rare Find: Spotting Exceptional Talent Before Everyone Else with George ...
The Rare Find: Spotting Exceptional Talent Before Everyone Else with George ...
 
Luftburna partiklar från dubbdäckens slitage på asfaltytor - Har väghållarna ...
Luftburna partiklar från dubbdäckens slitage på asfaltytor - Har väghållarna ...Luftburna partiklar från dubbdäckens slitage på asfaltytor - Har väghållarna ...
Luftburna partiklar från dubbdäckens slitage på asfaltytor - Har väghållarna ...
 

Mais de Lance Shields

Can We Design Friendship?
Can We Design Friendship?Can We Design Friendship?
Can We Design Friendship?Lance Shields
 
CES 2016 Session: Designing Products for Generation Z
CES 2016 Session: Designing Products for Generation ZCES 2016 Session: Designing Products for Generation Z
CES 2016 Session: Designing Products for Generation ZLance Shields
 
Branded Content - What Does It Mean? (adtech Tokyo) Lance Shields
Branded Content - What Does It Mean? (adtech Tokyo) Lance ShieldsBranded Content - What Does It Mean? (adtech Tokyo) Lance Shields
Branded Content - What Does It Mean? (adtech Tokyo) Lance ShieldsLance Shields
 
Green Marketing in the Age of Twitter, Green Fatigue & Bright Greens
Green Marketing in the Age of Twitter, Green Fatigue & Bright GreensGreen Marketing in the Age of Twitter, Green Fatigue & Bright Greens
Green Marketing in the Age of Twitter, Green Fatigue & Bright GreensLance Shields
 
Case Analysis - Google
Case Analysis - GoogleCase Analysis - Google
Case Analysis - GoogleLance Shields
 
Obama - Best Integrated Marketing Communications Campaign in 2008
Obama - Best Integrated Marketing Communications Campaign in 2008Obama - Best Integrated Marketing Communications Campaign in 2008
Obama - Best Integrated Marketing Communications Campaign in 2008Lance Shields
 
Broken Rainbow Cloudy Night
Broken Rainbow Cloudy NightBroken Rainbow Cloudy Night
Broken Rainbow Cloudy NightLance Shields
 
What is Social Branding?
What is Social Branding?What is Social Branding?
What is Social Branding?Lance Shields
 
How Web 2.0 is Changing the World of Marketing
How Web 2.0 is Changing the World of MarketingHow Web 2.0 is Changing the World of Marketing
How Web 2.0 is Changing the World of MarketingLance Shields
 

Mais de Lance Shields (9)

Can We Design Friendship?
Can We Design Friendship?Can We Design Friendship?
Can We Design Friendship?
 
CES 2016 Session: Designing Products for Generation Z
CES 2016 Session: Designing Products for Generation ZCES 2016 Session: Designing Products for Generation Z
CES 2016 Session: Designing Products for Generation Z
 
Branded Content - What Does It Mean? (adtech Tokyo) Lance Shields
Branded Content - What Does It Mean? (adtech Tokyo) Lance ShieldsBranded Content - What Does It Mean? (adtech Tokyo) Lance Shields
Branded Content - What Does It Mean? (adtech Tokyo) Lance Shields
 
Green Marketing in the Age of Twitter, Green Fatigue & Bright Greens
Green Marketing in the Age of Twitter, Green Fatigue & Bright GreensGreen Marketing in the Age of Twitter, Green Fatigue & Bright Greens
Green Marketing in the Age of Twitter, Green Fatigue & Bright Greens
 
Case Analysis - Google
Case Analysis - GoogleCase Analysis - Google
Case Analysis - Google
 
Obama - Best Integrated Marketing Communications Campaign in 2008
Obama - Best Integrated Marketing Communications Campaign in 2008Obama - Best Integrated Marketing Communications Campaign in 2008
Obama - Best Integrated Marketing Communications Campaign in 2008
 
Broken Rainbow Cloudy Night
Broken Rainbow Cloudy NightBroken Rainbow Cloudy Night
Broken Rainbow Cloudy Night
 
What is Social Branding?
What is Social Branding?What is Social Branding?
What is Social Branding?
 
How Web 2.0 is Changing the World of Marketing
How Web 2.0 is Changing the World of MarketingHow Web 2.0 is Changing the World of Marketing
How Web 2.0 is Changing the World of Marketing
 

Último

Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Falcon Invoice Discounting
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPanhandleOilandGas
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAITim Wilson
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecZurliaSoop
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Timegargpaaro
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1kcpayne
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxRoofing Contractor
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperityhemanthkumar470700
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified Binance Account
 
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfbelieveminhh
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxCynthia Clay
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfwill854175
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwaitdaisycvs
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizharallensay1
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsIndeedSEO
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingNauman Safdar
 

Último (20)

Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From Seosmmearth
 
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 

The Lessons of a Second Life Artist and the Secrets of Promoting Oneself in the Virtual World

  • 1. The Lessons of a Second Life Artist and the Secrets of Marketing Oneself in the Virtual World Lance Shields (a.k.a. Juria Yoshikawa) ‏
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. 10. Pace yourself. Don't be a flash in the pan! And last but not least, a word of warning for all those artists, marketers, brand builders, business folks or whoever... it simply isn't true that there can never be too much good stuff. The newspapers want news. The people want fresh. At a certain point Juria began to over-saturate the art groups and her contacts with just too many announcements of new builds. People can only take so much of one brand or one song before it just becomes noise. Be wise and only share as much as people want to take.
  • 15. And that was 10. If you haven't figured out yet, many of these tips around virtual promotion could easily be applied to real world campaigns. Whether it's a single avatar or a global brand the point is to take full advantage of the crowd, be grandiose in your gestures, use all the channels you can and be humble in your fame. Juria and I wish you the best in your journey. BLOG http://memespelunk.org PHOTOS http://flickr.com/photos/lancesh/ CONTACT [email_address]