In 2013, Marketing Lancashire saw record numbers in key metrics for promoting the Lancashire region, including more website visits and page views, social media followers, marketing materials distributed, media coverage, newsletter subscribers, and tourism award applicants and attendees. They also provided training to more Lancashire businesses and took on new initiatives such as retail workshops. Looking ahead, they have more exciting new projects planned for 2014 as they continue promoting Lancashire as a tourism destination.

1. MORE in 2013

2. MORE visits to
visitlancashire.com than ever
before 1.4 million visits
4 million page views

3. MORE social media followers
than ever before 24,000 on
facebook and twitter

4. MORE marketing collateral than
ever 100,000 pieces of print
created and distributed

5. MORE PR for Lancashire
Day
13 million people shared
our #LancashireDay
stories
on Twitter

6. MORE email newsletters
than ever before
1.2 million

7. MORE web visitors on a
single weekend over 75,000 page views over
the August Bank Holiday

8. Reaching MORE than
80 million people
through PR

9. More applications and guests
attending the Lancashire Tourism
Awards than ever before

10. MORE Members of
Marketing Lancashire
than ever before
20% more in 2013

11. MORE Welcome to Excellence
trained businesses including:
Manchester United Museum, Imperial
War Museum North, Manchester
Museum, Towneley Hall, Intu at Trafford
Centre, Sandcastle Waterpark.

12. MORE new initiatives
200 businesses attended
Retail Workshops led by retail
guru Kate Hardcastle
...and more planned for 2014

13. MORE exciting new projects
Pennine Lancashire Museums marketing
and business development projects
A pan-Lancashire cultural organisations
project and submission to Arts Council
England, Cultural Tourism Fund worth
£450,000

14. Watch this space for
MUCH MORE
in 2014
marketinglancashire.com
And thank you for being part of
our wonderful year