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How to improve Your ROI
with Inbound Marketing?
                          2

                              2
About
I advise how to effectively create
and administer advertising
campaings making use of
Inbound Marketing. Provides
training in this field.




@dorotazys
#dorotazys
3

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1. What is Inbound Marketing?



                            4

                                4
Inbound Marketing
is awesome
                    Source: brisbanetimes.com.au/images/300.jpg



                                                                  5

                                                                      5
6

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2. The perfect strategy?



                           7

                               7
Focus on the content   Source: healed1337.files.wordpress.com/2012/01/superman



                                                                            8

                                                                                8
How are you planning to   Source: artofmadmen.files.wordpress.com/2012/05/


create content?
                          mad_men


                                                                            9

                                                                                9
Offer interesting content   Source: artofmadmen.files.wordpress.com/2012/05/
                            mad_men


                                                                              10

                                                                                   10
Setting a new mindset
                        11

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Effective plan for influencing
Social Community                12

                                     12
Have a vision and long-term
strategy
                              13

                                   13
Build relationship
                     14

                          14
Who is your community
persona?
                        15

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How are you going to       Source: http://urodaizdrowie.pl/wp-content/

convince people to join?   uploads/2012/04/taniec-na-rurze.jpeg


                                                                         16

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What is your plan for
retaining the members?   17

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Be the same person   Source: http://www.sho.com/assets/images/series/borgias/
                     s2/promos.jpg


                                                                            18

                                                                                 18
Influence social media
                        19

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Good composition and style
                             20

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3. How to improve ROI
   with Inbound Marketing?


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How to guide -     Source: designdamage.com/wp-content

Visual marketing                                         22

                                                              22
Great photos drive online sales
                                  23

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Images are content
marketing’s magnetic force   24

                                  24
Avoid stock photos
                     25

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Reform text content
                      26

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Optimize photos
for searchability   27

                         27
Create a real experience
for viewers
                           28

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Someone walking into a store
                               29

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Measure the Results   Source: http://z6mag.com/wp-content/uploads/
                      2012/05/executive-to-business.jpg


                                                                     30

                                                                          30
Make sure you have great    Source: http://images.wikia.com/villains/images/9/91/

people working on project   Snow-White-and-the-Huntsman-2.jpg


                                                                                    31

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Termin szkolenia:             http://searchmarketingweek.com/szkolenie-z-

Warszawa, 15 listopada 2012   inbound-marketing/


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Inbound Marketing vs SEO   Source: purefreestyle.com/wp-content/uploads/prize-fight.jpg



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Inbound marketing prezentacja