20. Define your mission and audience
• What do you want to be known for? What does success look like to
you?
• What genre does your channel fall into? What are other creators
doing in that category? Which ones do you like the most and why?
• Who is your audience?
• How do you want your channel to look in five years?
• Who are your favorite YouTube creators and what makes them
memorable to you?
• Who do you think will be drawn to your videos?
• Will your channel resonate with a specific group of people?
37. • Inserting Keywords and Phrases Into Your Titles
• Incorporate Keywords in Your Descriptions
• Add Subtitles/CC.
• Spend Time on Your Tags.
• choose carefully Up Your Thumbnail.
https://sproutsocial.com/insights/youtube-optimization/
38. Upload in the proper format: Ensure you export the video from your editor in
a format that will easily upload to YouTube.
https://support.google.com/youtube/troubleshooter/2888402#ts=2888408
73. • What’s the goal of this video?
• Who is the audience of this video?
• What’s our video topic?
• What are the key takeaways of the video? What should viewers learn
from watching it?
• What’s our call-to-action? What do we want viewers to do after
they’ve finished watching the video?