2. In spring 2015, French President
François Hollande will inaugurate
the Grand Projet du Mont Saint‐
Michel.
At a cost of 250 million euros and
requiring a 15 year study phase
and an even longer works phase,
it represents the world’s most
ambitious 21st eco‐project to date
Mont Saint‐Michel, the western
world’s most celebrated medieval
monument will once again be an
island.
3. An important cultural, architectural and
spiritual site for the past 1,300 years,
Mont Saint‐Michel will now also be
prized for its environmental significance.
4. Mont Saint‐Michel: what was a unique site will soon become an
unmissable destination.
2015 will see the launch of a major, long‐running national and
international PR campaign to support this exemplary eco‐project.
5. The La Mère Poulard Group is going to be
actively involved in this ambitious PR campaign
to promote French culture and know‐how.
6. LaMère Poulard on Mont Saint‐Michel, the Group’s
famous restaurant that recently celebrated its 125th
birthday, will play a key role.
Lots of press articles and TV reports are planned for
the occasion.
La Mère Poulard will be at the heart of the
campaign promoting French tradition, culinary art
and life‐style.
7. Over the past two years, the
La Mère Poulard Biscuit
Bakery has developed an
attractive line of packaging
for its famous biscuits; a
selection of collectors’ tins,
boxes and packets promotes
the identity of the site and
the brand.
This collection was recently
presented at the SIAL
exhibition in Paris where it
drew compliments from
professionals in the food
industry and press, as well as
from French President
François Hollande and Prime
Minister Manuel Valls.
8. La Mère Poulard will be speeding up the expansion of
restaurant and café franchising in Asia, North America, Europe
and the Middle East. These establishments will benefit from La
Mère Poulard know‐how and the formidable dynamic of Mont
Saint‐Michel.
9. Mont Saint‐Michel and La
Mère Poulard’s time has
come and 2015 will mark the
beginning of a great new
era.
10. The La Mère Poulard Group is currently looking for partners
wishing to benefit from the unique character and dynamic of
Mont Saint‐Michel and La Mère Poulard to:
• Develop Mont Saint‐Michel as a major tourist attraction
• Distribute its biscuit range globally
• Evolve and expand its cafés and restaurants
11. La Mère Poulard represents a great development opportunity
for those who believe in the importance of history, tradition,
know‐how, culture and ecology; values that are cherished by
today’s consumers and which will form the basis of an
ambitious PR campaign in 2015 and the years to come.
