Business Acumen | Business Simulation - iInteract India
1. utf8_encode(Business Acumen | Business Simulation iInteract India)
Business Acumen | Business Simulation - iInteract India
Why Business Acumen?
Business Acumen Program is appropriately used to upgrade junior management to middle
management or to give middle management a holistic view of an organization, understand market
dynamics and appreciate interdependency of various departments.
Business Acumen is meant for junior and middle management, to appreciate cross- functional
decision making in a dynamic and challenging environment at the same time aligning themselves to
corporate objectives and individual & departmental goals in a collaborative environment. This cross
functional understanding is put to practice in a computer-based business simulation where
participants assume the role of senior management of a "virtual" company, set organizational goals,
take decisions to achieve goals set and handle the market dynamics and challenges with a teambased approach.
Participants understand organizational objectives through theoretical inputs and interactive case
studies. This understanding is put to practice in a computer-based business simulation where
participants assume the role of senior management of a "virtual" company and set organizational
goals, take cross functional decisions to achieve goals setand handle the market dynamics and
challenges with a team-based approach. The experiential learning of this simulation based program
leads to positive skill enhancement for participants building a sharp business acumen
Key Learning ObjectivesDevelop a strategic perspective of organizational goalsUnderstand &
Implement Long and short terms goals settingGet a holistic picture of the workings of an
organizationAlign departmental goals with overall organizational objectivesAppreciate Cross
functional impacts of management decisionsUnderstand key interdependent performance
indicatorsSharpen business acumen with understanding of financial implicationsBuild decision
making skills against changing dynamics and stressLeading change and innovationCollaboration and
employee engagement
Duration1 Day
Participants15 " 30
Target GroupJunior / Middle Managers in critical departments
(Marketing/HR/Financial/Operations/R&D/Corporate Planning)Project Managers handling multiplefunctionsPotential Managers /Team Leads occupying key support rolesDepartmental heads
migrating to new roles and responsibilitiesChange Agents entrusted with strategic implementation
tasks
Methodology
iInteract"s LEAP method viz Learn-Experience-Analyze-Practice makes the learning process realistic
and conveys an experience of dealing with real-life situations in the market that has enduring
knowledge impact upon the participants.
Learn - Proven management concepts like Push and Pull marketing strategies, Porter"s Five Forces,
Just-in-Time dynamics etc. are covered with current case studies from real world.Experience Participants are encouraged to take risks and learn from mistakes using embedded tools to take
decisions.Analyze - Debriefing is done at the end of each decision-round which helps the participants
2. to reflect upon their results and move towards the achievement of the goals.Practice - The
participants are divided into competing teams and run a virtual company over multiple decision
periods. At end of each decision period, teams are analyzed on various factors on Turnover, Profit,
Market Share, Shareholder Value, ROI, ROE, ROA etc.
Key Decision AreasStrategic goalsMarketing & AdvertisingDistribution managementManpower
managementFinancial AccountingCapacity PlanningOperational EfficienciesMaterials
InventoryQuality and InspectionsTechnology UpgradesProduct ImprovementsProduct Innovation
http://www.iinteract.in/offerings/corporate/business_acumen
