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Key Concepts In Marketing
1.
KEY CONCEPTS IN
MARKETING maureen castillo dyna enad carelle trisha espital ethel silva
2.
3.
CORE MARKETING CONCEPTS
PRODUCTS MARKETS NEEDS, WANTS & DEMANDS VALUE, SATISFACTION & QUALITY EXCHANGE, TRANSACTIONS & RELATIONSHIPS
4.
5.
6.
7.
8.
9.
A Simple Marketing
System INDUSTRY (A collection of sellers) MARKET (A collection of buyers) COMMUNICATION INFORMATION GOODS & SERVICES MONEY
10.
Structure of Flows
in a Modern Exchange Economy RESOURCE MARKETS CONSUMER MARKETS INTERMEDIARY MARKETS MANUFACTURER MARKETS GOVERNMENT MARKETS MONEY RESOURCES MONEY RESOURCES MONEY MONEY GOODS & SERVICES GOODS & SERVICES TAXES & GOODS SERVICES & MONEY S&M TAXES & GOODS SERVICES TAXES S&M T&G
11.
12.
Main Actors and
Forces in a Modern Marketing System SUPPLIERS COMPANY (marketer) COMPETITORS MARKETING INTERMEDIARIES END USER MARKET
13.
Other Key Concepts
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
PRODUCTION PRODUCT SALES
MARKETING SOCIETAL
35.
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