1. BUSINESS SUSTAINIBILITY
Presenting Group:Arvind Uppala- 123
Dasari Pradeep- 126
Sangam Lalsivaraju- 138
Rajesh- 151

2. Hindustan Unilever Limited
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India's largest Fast Moving Consumer Goods
company, touches the lives of two out of
three Indians.
With over 35 brands spanning 20 distinct
categories
The
Company
has
over
16,000
employees, with turnover of around
Rs.25,206 cr 2012-13
HUL is a subsidiary of Unilever, strong local
roots in more than 100 countries across the
globe with annual sales of €51 billion in 2012

3. FACET’S OF
SUSTAINABILITY

4. REASON TO THINK FOR
SUSTAINABILITY
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Cost Savings
Consumer Demand
Risk Mitigation
Leadership
Tax Incentives
Employee Retention
Brand Reputation and Publicity
Resource Limitation
Keeping up with the Competition
New Revenue Opportunities

5. INDIAN FMCG SECTOR
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FMCG industry is characterized by low
margins. Mainly classified into premium
segment and popular segment.
FMCG industry represents nearly 2.5%
of the country’s GDP.
Industry has tripled in size in past 10
years, 17% CAGR in the last 5 years.
Rural India accounts for more than 700
million consumers.
Major concerns lies with high
inflation, rising cost of input, rupee
depreciation, infra bottlenecks.

6. PESTEL ANALYSIS FOR
INDIAN FMCG INDUSTRY
Political Factors:
 Political stability higher the stability better the
business.
 Taxation policy is closely watched by the
players.
 Norms related to subsidies and trade
focusing on the import and export of goods.
 labor law protecting the work force, child
labor.
Economic factors:
 Interest rate directly impact the profit and
growth.
 For the tax rate and exchange rate the
relation is directly correlated.

7. National income with more growth of income
amount spend increases and organization
grows.
 Similar goes with economy a strong
developing economy helps the market grow.
Social Factors: Demography helps to better segment
according to
race, gender, age, family, religion.
 Distribution of income in particular region.
 Changes in life style with time.
 Education and awareness among the
consumer for the product and their
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8. Technology Factors: Advancement in technology helps in
economies of scale.
 Discoveries and innovation open new
frontiers.
 To overcome the issue of obsoleteness.
 Research and development for the market
and what all steps required to survive.
Environment Factors: Awareness of the environment you are
working.
 Global warming, water sewage and the air

9. Legal Factors: To have fair employment law into practice.
 Laws which would protect the consumers.
 Industry-specific rules as what all required
to run your process.

10. HINDUSTAN UNILEVER
SUSTAINABILITY
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To have sustained growth, lower
environmental impact and positive social
impact.
Promoting hand washing, ensuring safe
drinking water, project express where by
reaching to rural India.
 Reaching more customer, product in each
category, last mile reach has helped the
business.
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