18. Competitive Analysis Company Business Model Revenue (Billions) Comparable Store Sales (Decline) Number of Store Locations Current Strategy Costco Low costs and high volumes $71 6% 512 International Markets- 2009-2010 Sam's Club Low costs and high volumes $44.4 4.9% 591 25 new Sam's Club locations Nationwide BJ's Wholesale Club (BJ) Low costs and high volumes $9.0 3.7% 171 Focuses on retail shoppers and offers more grocery items
Direct Buying Relationship with many producers of national brand name merchandise. "Costco's corporate philosophy is to put its customers first, then its employees, then its vendors, and finally its shareholders. Shareholders get the short end of the stick. " Work on this one Costco is too generous to its employees. One reason that many people prefer Costco is precisely because it treats its employees well. Wal-Mart's philosopy: executives first, then shareholders, then customers, then vendors, and finally employees.
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