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Apple
Presented By: Lakhan D Bhujbal
Contents
• Apple Introduction
• History
• Products
• Analysis
• Vision & mission
• Conclusion
Apple Introduction
• Apple is committed to bringing the best
personal computing experience to student,
educators, professionals and consumers
around the world through its innovatative
hardware & hardware.
• Apple’s main headquarters is located at 1
Infinite Loop, Silicon Valley, California.
History of Apple
• In the year 1976 Apple Computer
Company founded.
• In the year 1985 Jobs forced out of
company.
• In the year 1997 Steve Jobs returns to
Apple.
• In the year 2007 Apple changes name to
Apple, Inc.
Products
• The iPod 160 gb
• iTunes
• iPhone 3g, 4g
• MacBook
• MacBook Pro
Analysis
• Strengths’:
o One of the oldest hardware manufacturers
o Control over the product
o High quality product
o Easy to carry product
o Huge consumer base loyal to Apple
Analysis
• Weakness:
o Focusing on internal engineering more
than marketing
o High price
o Consumer faced the problems with faulty
batteries
o Have difficulties on some of its products
quality control
VISION AND MISSION
• VISION: Man is the creator of change in
this world. As such he should be above
system and structure, and not subordinate
to them.
• MISSION: Apple is committed to bringing
the best personal computing experience
to students, educators & consumers
around the world through its innovative
hardware, software and internet offerings.
CONCLUSION
• Apple is one of the biggest electronic
gadget industry in the world. It has posted
revenue of $108 billion.
• It is public oriented company & has
highest services all over the globe.

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Apple

  • 2. Contents • Apple Introduction • History • Products • Analysis • Vision & mission • Conclusion
  • 3. Apple Introduction • Apple is committed to bringing the best personal computing experience to student, educators, professionals and consumers around the world through its innovatative hardware & hardware. • Apple’s main headquarters is located at 1 Infinite Loop, Silicon Valley, California.
  • 4. History of Apple • In the year 1976 Apple Computer Company founded. • In the year 1985 Jobs forced out of company. • In the year 1997 Steve Jobs returns to Apple. • In the year 2007 Apple changes name to Apple, Inc.
  • 5. Products • The iPod 160 gb • iTunes • iPhone 3g, 4g • MacBook • MacBook Pro
  • 6. Analysis • Strengths’: o One of the oldest hardware manufacturers o Control over the product o High quality product o Easy to carry product o Huge consumer base loyal to Apple
  • 7. Analysis • Weakness: o Focusing on internal engineering more than marketing o High price o Consumer faced the problems with faulty batteries o Have difficulties on some of its products quality control
  • 8. VISION AND MISSION • VISION: Man is the creator of change in this world. As such he should be above system and structure, and not subordinate to them. • MISSION: Apple is committed to bringing the best personal computing experience to students, educators & consumers around the world through its innovative hardware, software and internet offerings.
  • 9. CONCLUSION • Apple is one of the biggest electronic gadget industry in the world. It has posted revenue of $108 billion. • It is public oriented company & has highest services all over the globe.