Apple was founded in 1976 and is headquartered in Cupertino, California. It produces consumer electronics including the iPod, iPhone, iPad, Mac computers and iTunes. Apple aims to provide innovative hardware, software and internet offerings to create the best personal computing experience for students, educators and consumers worldwide. Some of Apple's strengths are its long history as a hardware manufacturer, control over its products, and loyal consumer base, though it also faces challenges from high prices and quality control issues.