1. Infographics
MADE EASY
Chris Lema

2. The Power of
STORY

3. We’ve been telling stories
Since we were kids!

5. In terms of the story…
You’re Yoda

6. I said it first….she said it louder
Nancy Duarte
http://www.ted.com/talks/
nancy_duarte_the_secret_structure_of_great_talks.html

7. The Power of
Infographics

8. Remember the Matrix?
When you saw this…

9. How many of you
saw her?

10. My Definition
AN INFOGRAPHIC
IS A VISUAL
DEPICTION OF
DATA, DESIGNED
TO TELL A STORY
THAT IS MORE
LIKELY TO BE READ
& REMEMBERED

11. By the Numbers
60 k
Visuals are processed 60,000x
faster than anything else in our
50
brain.
50% of our brain is “wired”
30
for visuals.
An infographic is 30x more likely
to be read than a text-based article.

12. How to Assemble
A Visual Story

13. What point are you trying to make?

14. Find the research to back you up!

15. Sketch out your concept!

16. Where to find
The Data

17. DataMarket.com NumberOf.net
Census.gov /publicdata/

18. Go to the
SOURCE

19. An Example
Making the
Case for
WordPress

20. Everybody is using
WORDPRESS

21. It’s killing the
COMPETITION

22. There are lots of
PLUGINS

23. Thankfully, the case was
Already Made
http://yoast.com/wordpress-stats/

24. You don’t need to be a designer
Infographic
Tools

29. Now it’s time for a
DEMO

30. How to Find Me
CHRIS LEMA
http://chrislema.com
Twitter: @chrislema
Facebook: /chrislema
LinkedIn: /in/mrchrislema