I had the pleasure to introduce this workshop and play host to three panelists, Emily Dieringer, Sara Mader and Annie Allen, each from a different Wisconsin Co. Public Health Dept. We've posted all our materials and resources at http://technologyinprevention.wikispaces.com/wspc2011

1. Wisconsin State Prevention Conference June 14-16, 2011 Social Media Presence & Policy Host/Moderator: LaDonna Coy with Emily Dieringer, Winnebago Co. Public Health Sara Mader, Madison Dane Co. Public Health Annie Allen, Sauk County Public Health #WSPC2011

2. LaDonna Coy, MHR, CPS, CDLA

3. #Hashtag #WSPC2011 http://search.twitter.com

4. Learning Objectives Define “presence” in Social Media Deciding “to post or not to post” Share stories and examples Identify a set of tools to help you define your social media guidelines or policy

6. Networked Expertise Knowledge gets shared throughout Networks

7. Relationships … Digg Like Comment Tweet “Friend” Share Text Follow Update … make mediasocial!

8. Social Media Tools

9. Establish Your Presence by … Connecting Listening Sharing Learn Participating Commenting

10. Napkins & Cards

11. Emily DieringerWinnebago Co. Public Health

12. re:TH!NK’s Social Media

13. re:TH!NK’s Social Media

14. re:TH!NK’s Social Media

15. re:TH!NK’s Social Media

16. re:TH!NK’s Social Media

17. WCHD Social Media

18. WCHD Social Media

19. WCHD Social Media

20. Tracking Social Media

21. Tracking Social Media

22. Organizing Social Media

23. Sara Mader, Madison Dane Co. Public Health

24. Facebook Profile Page

25. Facebook Info Page

26. Annie Allen RN, PHN Sauk County Health Department

27. WhereTo Get Content? Websites YouTube Twitter Facebook News Coworkers Community Events Department Events

28. Be Aware of what You Post

29. Dealing With Negativity

30. 5 Reasons to have a Social Media Policy

31. 1.Establish Clear Guidelines

32. 2.Identify Standard Responses

33. 3.Have a Consistent, Coordinated Presence

34. 4. Protect Equipment Staff time Data Reputation(yours & organizations)

35. 5. Have a plan in place for crisis situations

37. Knowledge is shared … And change happens Through our Networks

38. Amplified as we … Digg Like Comment Tweet “Friend” Share Text Follow Update …make mediasocial!

39. Social media [is] …a rapidly evolving culture, and a fundamental shift in communications, community building and decision making. To succeed in the 21st century, you need to know what this is all about, and how you can align your work in this new era. --Lisa Colton, Darim

40. References & Resources All materials and links from today’s workshop http://technologyinprevention.wikispaces.com/wspc2011 Red Cross Social Media Strategy Handbook http://sites.google.com/site/wharman/social-media-strategy-handbook Mayo ClinicPolicy http://sharing.mayoclinic.org/guidelines/for-mayo-clinic-employees/ Policy Tool for Social Media http://socialmedia.policytool.net/ CDC Social Media Tools, Guidelines and Best Practiceshttp://www.cdc.gov/SocialMedia/Tools/guidelines/index.html

41. References & Resources Social Media Guidelines by Socialfishhttp://www.socialfish.org/2009/10/drafting-socmed-guidelines.html NTEN Tips for writing your first social media policy http://www.nten.org/blog/2010/02/17/tips-writing-your-first-social-media-policy Photo CitationsAll Photos from Istockphoto.com or Shutterstock.com

42. This presentation is licensed under CREATIVE COMMONS. This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all creative commons photos to the original source. Suggested Attribution: Source: LaDonna Coy, MHR, CPS, CDLA with Learning Chi, Inc. with Emily Dieringer, Winnebago Co. Public Health; Sara Mader, Madison Dane Co. Public Health; Annie Allen, Sauk County Public Health; for the Wisconsin State Prevention Conference, June 14-16, 2011.