The advantages and disadvantage Website Marketing means promotion of your product or service over th...

1. The advantages and disadvantage of Online Marketing
The advantages and disadvantage
Website Marketing means promotion of your product or service over the internet. Internet
Marketing enables you to promote your goods and services online in a fraction of the price of
conventional marketing.
Internet Marketing involves creation of a strategy acceptable to your websiste to advertise your
business on the internet. It binds together creative and technical areas of the internet including
development, layout, ad and sale.
Business models that are distinct are involved by internet Marketing.
A few of Online Marketing's processes are:
Banner positioning
Internet search engine placement
Search engine optimization
E mail newsletters
Link building
Post submission
Affiliate Marketing
On-Line direct selling
Pay-per-click marketing
On-Line Public Relations
Online Marketing is the buzz word today. It's many advantages.
That is used in search engine Marketing where advertisements are derived from internet search
engine results.
Cater to specific interests - geo-marketing and Online Marketing is a form of Advertising that
appeals to preferences and special interests rather than the usual comprehensive demographic.
Online marketers can cater to markets segmented according to age, sex, geography and other
general variables by promotion in unique sites.
Geo- advertising: You can deliver content that is different according to geographic location, IP
address, ISP of the customer.

2. The consumer can exercise his or her range of information
Relatively inexpensive- On-Line Advertising prices minimum in comparison with other media like TV
and print. There's no need to spend on premises that are physical. It involves a portion of the
traditional advertising budget.
Global business-
Measuring data is easy -Nearly all facets of online Marketing program could be followed, measured
and tested. Advertisers pay per play, can utilize a variety of means like Pay per impression, Pay per
click or pay per activity.
Accountability- Internet Marketing vests advertisers having a larger degree of liability.
In spite of those edges not all businesses are oriented because of the following disadvantages:
You can become involved in illegal or unethical practices like spamming. Another disadvantage is
that sometime business is such that it has to be actual to the consumer and needs a physical
demonstration. Or you also may be targeting a consumer who's not computer savvy. Additionally,
many customers is not going to be secure doing online transactions hertfordshire search engine
optimisation with their credit card.
But Online Marketing is an idea that is occurring and popular. Most customers browse the web to
find what they need before they visit a store. Out of all local company investigations, users' search is
followed up by 86% of they having a visit or a phone call to the store. Of those, 61% end up making a
purchase. Thus the significance of Online Marketing.