One Bank, several touchpoints, one customer - why realtime analytics is important to address the next generation of users. And how ‘the bigger the data, the lesser the privacy’. Is there a line between analytics and privacy? Even if it is presented as a service for the consumers personal gain, a strong and sensible business model behind a data driven approach is needed.

1. Personal data
www.businessanalyst.dk @majsander Majken Sander ©
Business as a
service

2. Agenda
• The size of data..
• Customer of one
• Examples
• Bank as a service
Majken Sander, Data Nerd
@majsander
majken@businessanalyst.dk
www.businessanalyst.dk
http://dk.linkedin.com/in/majkensander
Majken Sander @majsander majken@businessanalyst.dk

3. Size matters?
Majken Sander @majsander majken@businessanalyst.dk

4. Big Data
Majken Sander @majsander majken@businessanalyst.dk

5. Big Data
Majken Sander @majsander majken@businessanalyst.dk

6. Little DataBig Data
Majken Sander @majsander majken@businessanalyst.dk

7. Personal
Data
Majken Sander @majsander majken@businessanalyst.dk

8. Majken Sander @majsander majken@businessanalyst.dk
The age of #Disruptive

9. Majken Sander @majsander majken@businessanalyst.dk

10. Majken Sander @majsander majken@businessanalyst.dk

11. Majken Sander @majsander majken@businessanalyst.dk

12. Majken Sander @majsander majken@businessanalyst.dk

13. Majken Sander @majsander majken@businessanalyst.dk

14. Majken Sander @majsander majken@businessanalyst.dk

15. ”Convert customer data
and behavior into
actionable initatives”
Danske Bank

16. Targets most likely
to respond
”Convert customer data
and behavior into
actionable initatives”
Danske Bank

17. Majken Sander @majsander majken@businessanalyst.dk
1:1
#CustomerOfOne

18. Majken Sander @majsander majken@businessanalyst.dk
No of kids
Hobby
Travel: business/pleasure
…

19. Majken Sander @majsander majken@businessanalyst.dk

20. Majken Sander @majsander majken@businessanalyst.dk
Probability of kid no 2

21. Majken Sander @majsander majken@businessanalyst.dk
Probability of kid no 2
Marital status

22. Majken Sander @majsander majken@businessanalyst.dk

23. Majken Sander @majsander majken@businessanalyst.dk
Maan Ali
http://www.ins
pirationde.com
/image/24987/

24. Majken Sander @majsander majken@businessanalyst.dk
Mofibo

25. Majken Sander @majsander majken@businessanalyst.dk
MobilePay

26. Majken Sander @majsander majken@businessanalyst.dk
http://cliparts.co
/bank-clip-art

27. Majken Sander @majsander majken@businessanalyst.dk

28. Majken Sander @majsander majken@businessanalyst.dk

29. Majken Sander @majsander majken@businessanalyst.dk

30. Majken Sander @majsander majken@businessanalyst.dk
Big Data

31. Majken Sander @majsander majken@businessanalyst.dk
Big Data
Huge Data

32. Majken Sander @majsander majken@businessanalyst.dk
Big Data
Huge Data
Gigantic Data

33. Majken Sander @majsander majken@businessanalyst.dk
Big Data
Huge Data
Gigantic Data
………………..

34. Majken Sander @majsander majken@businessanalyst.dk
Personal Data
Analytics

35. Majken Sander @majsander majken@businessanalyst.dk
Personal Data
Analytics

36. Majken Sander, Data Nerd
@majsander
majken@businessanalyst.dk
www.businessanalyst.dk
http://dk.linkedin.com/in/majkensander
Majken Sander @majsander majken@businessanalyst.dk