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Agile content strategy - round 2

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Lauren Pope
Lauren Pope

A second version of my slides on agile content strategy for Content Strategy London.

Negócios
1 de 15
Agile content strategy (or how I learned to stop worrying and love the Post-it)
Just scraping by
Too much, too soon.
Ask 'why?', not 'what?'
Don't wait, iterate
Analyse
Analyse, iterate, analyse, iterate, analyse, iterate, analyse, iterate, analyse, iterate, analyse, iterate, analyse, iterate, analyse, iterate analyse, iterate,
Ask 'why?', not 'what?'
So to summarise: 1. Buy Post-its 2. Ask 'why?,' not 'what?' 3. Don't wait, iterate 4. Analyse 5. Do it all over again
Thank you Image credits More info http://www.flickr. @La_Pope com/photos/oxherder/4527199938/ laurenpope.posterous.com/ http://www.flickr. @EnergyForecast_ com/photos/66176388@N00/747937913/si zes/o/in/photostream/ energyforecaster.co.uk http://www.flickr. com/photos/metrolibraryarchive/34041044 59/ http://www.flickr. com/photos/3oheme/5141328136/sizes/l/in /photostream http://www.flickr. com/photos/thomashawk/2681744739/size s/l/in/photostream/

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Agile content strategy - round 2

  • 1. Agile content strategy (or how I learned to stop worrying and love the Post-it)
  • 3.
  • 4.
  • 6.
  • 10.
  • 11.
  • 12. Analyse, iterate, analyse, iterate, analyse, iterate, analyse, iterate, analyse, iterate, analyse, iterate, analyse, iterate, analyse, iterate analyse, iterate,
  • 14. So to summarise: 1. Buy Post-its 2. Ask 'why?,' not 'what?' 3. Don't wait, iterate 4. Analyse 5. Do it all over again
  • 15. Thank you Image credits More info http://www.flickr. @La_Pope com/photos/oxherder/4527199938/ laurenpope.posterous.com/ http://www.flickr. @EnergyForecast_ com/photos/66176388@N00/747937913/si zes/o/in/photostream/ energyforecaster.co.uk http://www.flickr. com/photos/metrolibraryarchive/34041044 59/ http://www.flickr. com/photos/3oheme/5141328136/sizes/l/in /photostream http://www.flickr. com/photos/thomashawk/2681744739/size s/l/in/photostream/