If you've always wanted to set up a blog, but aren't particularly web savvy or don't want to invest a lot of time in blogging, you may want to consider using Posterous. Posterous (pronounced "PO-ster-us") makes it easy to set up a blog and share your thoughts, photos, videos and favorite links with others on the web via email.
Deb Nystrom, Reveln Consulting, will share her story, lessons learned, and tips & strategies for staying on top of social media development and the decision questions that will help you make wiser choices for how you budget your marketing time and money.
15. Personal Brand:
Two Key Questions
Is your brand is what you want it to be?
Have you created it by design?
-- Joe Calloway
speaker & author of Becoming a Category of One
16. Three Fundamentals
1. The blog is
fundamental.
…If you don’t have
a blog, you don’t
have an opinion,
and why should
anyone pay
attention to you?
-- Dr. Nick Morgan,
latest book, Trust Me,
Four Steps to Authenticity
and Charisma
17. Fundamental II
2. Own Your Own Website
Brand
Builds credibility
Share
Connection, conversion & retention
18. Fundamental III
3. Use Social Media to Your Advantage
Relationship Building
Integrate social media & website
Consider mini-blogs useful as micro-sites
19. Facebook + Posterous
“Facebook has become a personal, product and
corporate branding hub. “ -- Mashable.com
QuickTime™ and a
decompressor
are needed to see this picture.
Reference: http://mashable.com/2009/04/02/facebook-personal-brand/
20. Sample from Ken’s posterous
Data derived from Google Ad Planner
via royal.pingdom.com
24. Numbers - Professional
QuickTime™ and a
decompressor
are needed to see this picture.
Twitter as a Leadership Tool Jul 11 45
25. Numbers - Personal
QuickTime™ and a
decompressor
are needed to see this picture.
September garden Sep 01
QuickTime™ and a
decompressor
are needed to see this picture.
27. Just Because You Can,
Should You?
Social Media pyramid (Brian Solis)
Develop a blogging strategy, goals
Deliver on your Personal Brand
28. Tumblr & Posterous
Theme customization Ease of Email post
smartphone blogging
Web based posting
Social media Integration
Tumblr community
Autopost - anything,
Dashboard anywhere
Fantastic iPhone app Group Blog
31. FearNot
Fit => personality & client interests
Experiment => research
Allow => for a few mistakes
Relate => niche community
Notice => what others are doing
Obvious => Not! Signal, value
Time => Pace yourself
32. Tombstone - Brand Wisdom
Be what you is…
Because if you is,
what you ain’t then
you ain’t what you is.
Courtesy of Flickr Creative Commons: by e³°°
33.
34. Branding resources from
Mashable.com
Personal Branding 101: How to Discover and
Create Your Brand
Top 10 Reputation Tracking Tools Worth
Paying for
Top 10 Free Tools for Monitoring Your
Brand’s Reputation
10 Ways Personal Branding Can Save You
From Getting Fired
HOW TO: Build the Ultimate Social Media
Resume
35. Posterous Blogs to Watch
http://kenburbary.posterous.com/
Local, Detroit area, Ken
http://lorilaurentsmith.posterous.com/
Local, Ann Arbor area, Lori
http://reflectionof.me/
Concise, compelling, artistic, cool - Clementine
http://lovehatethings.com/
About to pop culture - Anthony
http://twae.tv/
arts and aesthetics - Chris