Presentation I gave to the SCCA Midwest Division on 2/20/2010.

1. Online Regional
Presence
Development
Kyle Rohde
ER Marketing/Kansas City Region

2. The Crazy, Ever‐Evolving Digital World

3. Some Numbers
• Social outlets are the fastest growing use of the Internet
– 75% of U.S. online population is using social
technologies
• Facebook: 300 million active users (70 million in U.S.)
• Not just kids:
– Fastest growth 35‐49
– Adults age 55 and older are quickly increasing their
use of social networks, up from 6 percent last year to
19 percent this year.
• Every minute, 20 hours of video are uploaded to
YouTube

4. It’s Overwhelming!

5. The Link
• Website
• Email

7. Regional Example ‐ Atlanta

8. Regional Example ‐ Nebraska

9. Example: KCRSCCA.org

10. Regional Website Must‐Haves
• Calendar of Events
• How to Get Involved
• Contact Form/Email

11. Other Nice‐to‐Haves
• Photo Gallery
• Event Results
• Season Standings/Points
• Member Directory
• Newsletter/Magazine PDF editions
• Embedded Video
• Forums
• Content Management System (CMS)

12. Forums

13. Resources
• PHPBB
– http://www.phpbb.com/
• vBulletin
– http://www.vbulletin.com/

14. Content Management System (CMS)
• Tool that allows creation and updating of
website content…without the need for
technical knowledge/programming

15. Example: KyleRohde.com

16. CMS Resources
• Ranking of Top Ten CMS Software
– Wordpress
– Drupal
• 10 Things to Consider When Choosing a CMS
• How to Choose the Right CMS
• 10 Simple Ways for Choosing the Perfect CMS

17. Get Those Emails!
• Existing lists?
• Forums
• Pass around a sign‐up at
your meetings/events

18. Email Newsletters
• Why consider?
– Consistent communication is critical
– Timely
– Easier to create
– Less expensive to produce & mail
– Customizable
– Find out what people are interested in

19. So what kind of things can you do?
• Educate
• Engage
• Inform
• Ask
• Measure

20. Resources
• Constant Contact
– http://www.constantcontact.com
• Other Options
– MyEmma
– Bronto
– Vertical Response
– 50+ Others

23. Surveys
• Simple tools can lead to big insights
• Create in minutes > send via email
• Automatically tabulated results
• Resource
– Survey Monkey
• http://www.surveymonkey.com

24. Facebook

28. Remember the Link
Facebook
YouTube Your Twitter
Website
& Email
Flickr Forum

29. Questions?