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MSSHRM Social Media
    Report
                                                                                                       July 2012




Updates to Mississippi
SHRM Website
                               BLOG                        HOW TO LOGIN

                               Social Media is a           I’ve setup those who are current State Council
                               great way to                members who are not already in the system. I’ve
                               supplement                  also reset current members passwords if you’ve not
                               information but our                                    used the site before or if
                               state council and                                      you’ve misplaced your
                               chapter sites should                                   password.
                               be the hub that feeds
all other information. With that goal in mind, the                                     Your username is your
blog feature has been activated. This will give the                                    first initial and last name.
Council a news outlet other than posting to                                            The first two (2) letters
Facebook, Twitter, LinkedIn, Google+, etc.                                             are capitalized. (KJones)
                                                                                       The temporary password
You will now find the blog listed in the top header        is council2012.
section of www.msshrm.org.
                                                           Please login, review your personal information and
USER ACCESS                                                make updates as necessary. Also, I encourage you
                                                           to change your passwords so that your account is
We have a feature that has not been used in several        secure.
years - the ability to login. This will serve a dual
purpose of (1) giving members access to “for your          Contact me should you have any problems by
eyes only” content if necessary and (2) find out           emailing kylej@megagate.com.
information from potential at-large members.



                                                       1
Chapter                           For the existing sites, here are a few tips and pointers.
                            Websites                          1 - Customize the front page. Change the generic
                              We are doing a great job        picture and text.
                              with our chapter websites
                              as seven (including the         2 - Brand your chapter with a logo.
                              state council) out of ten
                              have sites. For the             3 - If you have a Facebook, Twitter, or LinkedIn
                              chapters who do not have        account/page make sure that it shows on the site’s
your sites ready, contact me and I will be happy to           social section.
assist in the process. Having a presence on the web
ties together all aspects of our ability to recruit and       4 - Keep trying - stay positive - you can do it.
retain members.




    MORE SOCIAL UPDATES
     Created 2013 Mississippi HR Conference & Expo events on
  Facebook, LinkedIn, and Google+.
     Created blog content for our new blog.
     I need to know what you want to know. Please send me your
  questions about social media usage. This will help shape the
  information I send out.


     GOAL - It would be great if every chapter used every form of
  social media but this may be a bit of a lofty goal - at least for now.
  Instead, let’s have another goal. Let’s make a goal of having a
  website and a Facebook page for every chapter in the state.




                                                          2
Twitter
Some say it is a fad. Some say “I don’t get it” while others say that it is an integral
part of their social strategy. What is the deal with Twitter?


History
                              Twitter is an online social networking service that enables its users to send
                              and read text-based messages of up to 140 characters, known as "tweets".
                              It was created in 2006. The service rapidly gained worldwide popularity, with
                              over 500 million active users as of 2012, generating over 340 million tweets
                              daily and handling over 1.6 billion search queries per day. Since its launch,
                              the Twitter website has become one of the top 10 most visited on the
                              Internet, and has been described as "the SMS of the Internet." Unregistered
                              users can read tweets, while registered users can post tweets through the
                              website interface, SMS, or a range of apps for mobile devices.



                                                                   Uses for HR
                                                                   Why use Twitter?

                                                                   Yes, Twitter can be used for sending
                                                                   out random thoughts. Yes, Twitter
                                                                   can be used for sharing pictures.
                                                                   Yes, Twitter has spam. Yes, Twitter
                                                                   is used by teenagers.

                                                                   What about connecting with other
                                                                   HR professionals? Can Twitter do
                                                                   that? YES! You can connect with
                                                                   anyone worldwide who has a Twitter
                                                                   account.


What if you could have a chat - or virtual meeting - with HR professionals from across the country?
Can Twitter do that? YES! Using the website - for easiest access and reading - tweetchat.com you
can choose the topic of your choice and chat about it. For example, #SHRMCHAT is one that I
participate in that has provided both valuable information but also great HR contacts.



                 More information about Twitter coming soon to the MSSHRM Blog.




                                                  3

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Mississippi SHRM Social Media Report July 2012

  • 1. MSSHRM Social Media Report July 2012 Updates to Mississippi SHRM Website BLOG HOW TO LOGIN Social Media is a I’ve setup those who are current State Council great way to members who are not already in the system. I’ve supplement also reset current members passwords if you’ve not information but our used the site before or if state council and you’ve misplaced your chapter sites should password. be the hub that feeds all other information. With that goal in mind, the Your username is your blog feature has been activated. This will give the first initial and last name. Council a news outlet other than posting to The first two (2) letters Facebook, Twitter, LinkedIn, Google+, etc. are capitalized. (KJones) The temporary password You will now find the blog listed in the top header is council2012. section of www.msshrm.org. Please login, review your personal information and USER ACCESS make updates as necessary. Also, I encourage you to change your passwords so that your account is We have a feature that has not been used in several secure. years - the ability to login. This will serve a dual purpose of (1) giving members access to “for your Contact me should you have any problems by eyes only” content if necessary and (2) find out emailing kylej@megagate.com. information from potential at-large members. 1
  • 2. Chapter For the existing sites, here are a few tips and pointers. Websites 1 - Customize the front page. Change the generic We are doing a great job picture and text. with our chapter websites as seven (including the 2 - Brand your chapter with a logo. state council) out of ten have sites. For the 3 - If you have a Facebook, Twitter, or LinkedIn chapters who do not have account/page make sure that it shows on the site’s your sites ready, contact me and I will be happy to social section. assist in the process. Having a presence on the web ties together all aspects of our ability to recruit and 4 - Keep trying - stay positive - you can do it. retain members. MORE SOCIAL UPDATES Created 2013 Mississippi HR Conference & Expo events on Facebook, LinkedIn, and Google+. Created blog content for our new blog. I need to know what you want to know. Please send me your questions about social media usage. This will help shape the information I send out. GOAL - It would be great if every chapter used every form of social media but this may be a bit of a lofty goal - at least for now. Instead, let’s have another goal. Let’s make a goal of having a website and a Facebook page for every chapter in the state. 2
  • 3. Twitter Some say it is a fad. Some say “I don’t get it” while others say that it is an integral part of their social strategy. What is the deal with Twitter? History Twitter is an online social networking service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets". It was created in 2006. The service rapidly gained worldwide popularity, with over 500 million active users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day. Since its launch, the Twitter website has become one of the top 10 most visited on the Internet, and has been described as "the SMS of the Internet." Unregistered users can read tweets, while registered users can post tweets through the website interface, SMS, or a range of apps for mobile devices. Uses for HR Why use Twitter? Yes, Twitter can be used for sending out random thoughts. Yes, Twitter can be used for sharing pictures. Yes, Twitter has spam. Yes, Twitter is used by teenagers. What about connecting with other HR professionals? Can Twitter do that? YES! You can connect with anyone worldwide who has a Twitter account. What if you could have a chat - or virtual meeting - with HR professionals from across the country? Can Twitter do that? YES! Using the website - for easiest access and reading - tweetchat.com you can choose the topic of your choice and chat about it. For example, #SHRMCHAT is one that I participate in that has provided both valuable information but also great HR contacts. More information about Twitter coming soon to the MSSHRM Blog. 3