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LEADERSHIP IN WORKFORCE DEVELOPMENT
DRAFT Phase 1 Highlights
Spring 2011
	
  
By	
  its	
  very	
  nature	
  the	
  “work”	
  of	
  workforce	
  development—leveraging	
  resources,	
  talent,	
  and	
  
ideas	
  from	
  multiple	
  stakeholders;	
  producing	
  demand-­‐driven	
  solutions	
  to	
  fluctuating	
  problems;	
  
and	
  finding	
  creative	
  ways	
  to	
  allocate	
  a	
  shrinking	
  resources	
  to	
  meet	
  growing	
  expectations	
  of	
  
workers	
  skills	
  and	
  productivity—hinges	
  on	
  the	
  strength	
  and	
  ingenuity	
  of	
  workforce	
  leaders.	
  	
  
Despite	
  the	
  critical	
  role	
  that	
  leaders	
  play	
  in	
  managing	
  partnerships,	
  responding	
  to	
  economic	
  
shocks,	
  and	
  adjusting	
  to	
  shifts	
  in	
  labor	
  demand,	
  we	
  know	
  little	
  about	
  the	
  specific	
  ways	
  in	
  which	
  
workforce	
  leaders	
  meet	
  their	
  challenges.	
  	
  Where	
  is	
  leadership	
  found	
  in	
  workforce	
  
development?	
  Does	
  the	
  structure	
  of	
  workforce	
  development	
  policy	
  or	
  administration	
  present	
  
particular	
  demands	
  for	
  workforce	
  leaders?	
  How	
  do	
  leaders	
  meet	
  these	
  demands?	
  	
  What	
  skills	
  
or	
  resources	
  do	
  leaders	
  utilize	
  when	
  addressing	
  these	
  challenges?	
  To	
  answer	
  these	
  questions,	
  
and	
  many	
  others,	
  we	
  went	
  directly	
  to	
  the	
  source.	
  
	
  
In	
  late	
  2010,	
  through	
  a	
  series	
  of	
  group	
  conversations	
  with	
  national	
  workforce	
  organizations,	
  we	
  
consulted	
  with	
  88	
  leaders	
  in	
  workforce	
  development	
  to	
  find	
  out	
  exactly	
  how	
  leaders	
  do	
  their	
  
jobs.	
  	
  	
  
	
  
As	
  expected,	
  our	
  respondents	
  offered	
  a	
  variety	
  of	
  different	
  interpretations	
  of	
  the	
  shape	
  and	
  
purpose	
  of	
  workforce	
  development	
  leadership.	
  More	
  surprising,	
  however,	
  was	
  the	
  degree	
  to	
  
which	
  these	
  varied	
  leaders	
  shared	
  a	
  similar	
  outlook	
  on	
  their	
  role,	
  their	
  constraints,	
  and	
  the	
  
resources	
  needed	
  to	
  get	
  the	
  job	
  done.	
  	
  In	
  many	
  ways,	
  their	
  responses	
  emphasized	
  three	
  
themes—collaboration,	
  fluctuation,	
  and	
  transformation.	
  	
  In	
  everything	
  they	
  do,	
  workforce	
  
leaders	
  facilitate	
  partnerships,	
  manage	
  change,	
  and	
  strive	
  to	
  transform	
  the	
  scope	
  and	
  breadth	
  
of	
  the	
  workforce	
  system.	
  	
  Specifically,	
  we	
  identified	
  the	
  following	
  12	
  “highlights”	
  reflecting	
  their	
  
shared	
  perspectives	
  on	
  workforce	
  leadership.	
  
	
  
These	
  are	
  not	
  research	
  findings.	
  Rather,	
  as	
  a	
  part	
  of	
  our	
  commitment	
  to	
  sharing	
  information	
  as	
  
we	
  collect	
  it,	
  we	
  offer	
  this	
  document	
  as	
  a	
  summary	
  of	
  themes	
  that	
  emerged	
  from	
  our	
  Phase	
  1	
  
work	
  (group	
  discussions),	
  and	
  will	
  inform	
  our	
  approach	
  to	
  Phase	
  2	
  (individual	
  interviews).	
  
	
  
	
  
	
  
 



       	
  
       	
  
              1. We-adership
       Many	
  of	
  the	
  respondents	
  in	
  our	
  focus	
  groups	
  emphasized	
  how	
  the	
  collaborative	
  nature	
  of	
  
       workforce	
  development	
  framed	
  and	
  shaped	
  their	
  work	
  as	
  leaders	
  in	
  communities.	
  	
  While	
  many	
  
       do	
  work	
  in	
  hierarchically	
  structured	
  organizations,	
  workforce	
  leaders	
  also	
  operate	
  within	
  
       networks	
  of	
  public,	
  private,	
  and	
  non-­‐profit	
  organizations	
  across	
  a	
  range	
  of	
  policy	
  domains.	
  As	
  
       one	
  workforce	
  leader	
  explained,	
  	
  
       	
  

                  “We	
  bring	
  together	
  different	
  players	
  involved	
  in	
  workforce	
  development,	
  from	
  tech	
  
                  schools	
  to	
  trade	
  associations	
  and	
  state	
  government	
  agencies.	
  We	
  are	
  conveners.	
  So	
  
                  much	
  depends	
  on	
  the	
  willingness	
  to	
  collaborate."	
  	
  
                  	
  
       Workforce	
  leaders	
  stated	
  repeatedly	
  that	
  convening	
  diverse	
  partners	
  is	
  the	
  most	
  significant	
  
       work	
  they	
  do.	
  Workforce	
  leaders	
  employ	
  a	
  range	
  of	
  tactics,	
  from	
  developing	
  informal	
  
       relationships	
  to	
  formalizing	
  partnerships,	
  for	
  managing	
  these	
  coalitions.	
  	
  Leaders	
  also	
  stressed	
  
       that	
  part	
  of	
  being	
  a	
  strong	
  leader	
  in	
  a	
  collaborative	
  is	
  knowing	
  when	
  not	
  to	
  lead.	
  Operating	
  as	
  a	
  
       leader	
  within	
  a	
  coalition	
  of	
  other	
  leaders	
  sometimes	
  requires	
  handing	
  over	
  the	
  reins	
  to	
  partners	
  
       or	
  junior	
  staff.	
  	
  	
  	
  
       	
  
       Why	
  do	
  workforce	
  leaders	
  devote	
  their	
  efforts	
  to	
  enhancing	
  collaboration?	
  	
  	
  
       	
  
               Many	
  leaders	
  see	
  themselves	
  in	
  the	
  innovation	
  business	
  –and	
  new	
  ideas	
  come	
  from	
  the	
  
                  diverse	
  networks	
  many	
  leaders	
  are	
  trying	
  to	
  build.	
  	
  
               The	
  work	
  of	
  workforce	
  leaders	
  has	
  shifted	
  from	
  narrow	
  concerns,	
  such	
  as	
  placing	
  
                  unemployed	
  workers	
  in	
  jobs,	
  addressing	
  specific	
  skills	
  gaps,	
  and	
  promoting	
  work	
  
                  readiness,	
  to	
  broader	
  community	
  priorities	
  like	
  regional	
  competitiveness,	
  poverty	
  
                  alleviation,	
  or	
  talent	
  development.	
  	
  	
  
               Workforce	
  development	
  is	
  no	
  longer	
  just	
  about	
  problem-­‐solving;	
  it's	
  also	
  about	
  strength	
  
                  building.	
  Tackling	
  these	
  broader	
  agendas	
  requires	
  collaborative	
  effort.	
  	
  
               Collaborative	
  leaders	
  don't	
  just	
  work	
  with	
  other	
  colleagues	
  as	
  leaders,	
  they	
  encourage	
  
                  others	
  to	
  rise	
  to	
  new	
  challenges.	
  	
  

       2. 31 Flavors
       We	
  found	
  that	
  workforce	
  leaders	
  advance	
  many	
  issues,	
  at	
  different	
  scales,	
  within	
  unique	
  
       community	
  ecosystems.	
  While	
  job	
  placement,	
  skills	
  attainment,	
  and	
  wage	
  increases	
  anchor	
  
       workforce	
  development	
  policies	
  and	
  programs,	
  the	
  work	
  takes	
  on	
  many	
  forms—a	
  significant	
  
       change	
  from	
  a	
  decade	
  ago.	
  
       	
  
       When	
  asked	
  about	
  their	
  priorities	
  and	
  goals,	
  workforce	
  leaders	
  identified	
  issues	
  ranging	
  from	
  
       broadband	
  access	
  to	
  entrepreneurship,	
  the	
  downturn	
  in	
  youth	
  employment	
  opportunities,	
  rural	
  
       poverty	
  and	
  green	
  jobs.	
  	
  The	
  breadth,	
  depth,	
  and	
  focus	
  of	
  their	
  work	
  is	
  varied,	
  the	
  partnerships	
  
       unique,	
  and	
  the	
  context	
  diverse	
  and	
  ever	
  changing.	
  As	
  one	
  WIB	
  Director	
  described:	
  
       	
  

                                                                                                                                                           	
   2	
  
       	
  
 



                  “Expectations	
  are	
  greater	
  today	
  as	
  the	
  public's	
  understanding	
  of	
  education	
  and	
  
                  economic	
  issues	
  has	
  increased.	
  It's	
  a	
  positive	
  change.	
  Our	
  agendas	
  are	
  bigger,	
  even	
  if	
  
                  not	
  always	
  realistic."	
  
       	
  
       More	
  than	
  ever,	
  workforce	
  leaders	
  aspire	
  to	
  be	
  change	
  agents.	
  	
  Successful	
  leaders	
  tend	
  to	
  also	
  
       be	
  students	
  of	
  economic	
  development,	
  education	
  policy,	
  sustainability	
  and	
  other	
  disciplines.	
  
       They	
  are	
  eager	
  to	
  share	
  information	
  with	
  colleagues	
  or	
  peers	
  in	
  order	
  to	
  ascertain	
  which	
  
       interventions	
  work,	
  under	
  what	
  circumstances,	
  and	
  by	
  what	
  means,	
  across	
  different	
  
       communities	
  with	
  shared	
  priorities.	
  	
  
       	
  
       3. Alignment
       One	
  of	
  the	
  byproducts	
  of	
  an	
  ever-­‐changing	
  economy	
  is	
  the	
  need	
  to	
  continually	
  align	
  and	
  realign	
  
       programs,	
  policies,	
  and	
  partnerships—and	
  to	
  accommodate	
  new	
  approaches	
  and	
  stakeholders.	
  	
  
       While	
  partnerships	
  with	
  individuals	
  and	
  organizations	
  are	
  a	
  critical	
  component	
  of	
  any	
  effort	
  to	
  
       support	
  industry	
  expansion,	
  promote	
  educational	
  attainment,	
  or	
  alleviate	
  poverty,	
  alignment	
  
       requires	
  more	
  than	
  just	
  communicating,	
  coordinating,	
  or	
  meeting.	
  
       	
  
       Here	
  are	
  a	
  few	
  ways	
  workforceLeaders	
  are	
  making	
  it	
  happen:	
  
       	
  
                 Establishing	
  and	
  working	
  toward	
  measurable	
  goals	
  that	
  are	
  tied	
  to	
  shared	
  strategies	
  
                    based	
  on	
  common	
  assumptions	
  about	
  the	
  causes	
  of	
  the	
  current	
  state	
  and	
  what	
  would	
  
                    best	
  improve	
  it	
  (whether	
  the	
  work	
  occurs	
  collaboratively	
  is	
  secondary);	
  
                 Using	
  incentives	
  that	
  reward	
  progress	
  appropriately	
  (at	
  multiple	
  levels);	
  
                 Investing	
  time,	
  resources,	
  and	
  expertise	
  in	
  ways	
  that	
  are	
  widely	
  perceived	
  to	
  be	
  "fair",	
  
                    equitable,	
  and	
  in	
  the	
  public	
  interest;	
  and	
  
                 Building	
  trust	
  beyond	
  single	
  individuals	
  (most	
  often	
  leaders)	
  of	
  collaborating	
  
                    organizations	
  to	
  support	
  lasting	
  partnerships	
  and	
  strengthen	
  social	
  networks.	
  	
  
       	
  	
  
       One	
  workforce	
  board	
  executive	
  observed,	
  	
  
       	
  

                  “Diverse	
  partners	
  add	
  the	
  resources	
  and	
  expertise	
  we	
  do	
  not	
  have	
  and	
  the	
  reverse	
  is	
  
                  also	
  true.	
  You	
  need	
  partnerships	
  to	
  take	
  on	
  the	
  hard	
  issues.	
  Knowing	
  how	
  to	
  leverage	
  
                  them	
  is	
  an	
  important	
  aspect	
  of	
  leadership."	
  	
  
       	
  
       4. Impact
       One	
  clear	
  observation	
  from	
  our	
  interviews	
  is	
  that	
  workforce	
  leaders	
  believe	
  that	
  workforce	
  
       development	
  is	
  more	
  than	
  just	
  the	
  sum	
  of	
  its	
  parts.	
  To	
  be	
  sure,	
  workforce	
  leaders	
  develop	
  and	
  
       run	
  systems	
  and	
  programs	
  that	
  achieve	
  their	
  intended	
  performance	
  targets.	
  However,	
  those	
  
       targets	
  reflect	
  only	
  a	
  fraction	
  of	
  the	
  work	
  leaders	
  do	
  every	
  day	
  or	
  the	
  impact	
  they	
  have	
  on	
  their	
  
       communities.	
  
       	
  
       During	
  our	
  interviews,	
  the	
  subject	
  of	
  impact	
  was	
  both	
  a	
  key	
  point	
  of	
  pride	
  for	
  leaders	
  who	
  could	
  
       articulate	
  numerous	
  significant	
  achievements	
  they	
  had	
  helped	
  advance	
  in	
  their	
  communities,	
  
       and	
  a	
  source	
  of	
  frustration.	
  For	
  many,	
  the	
  desired	
  impact	
  is	
  largely	
  unrealized,	
  un-­‐reflected	
  in	
  

                                                                                                                                                           	
   3	
  
       	
  
 



       performance	
  measures,	
  or	
  ignored	
  during	
  contract	
  negotiations.	
  Despite	
  “high	
  scores”	
  on	
  
       performance	
  reports,	
  many	
  leaders	
  expressed	
  frustration	
  that	
  existing	
  performance	
  measures	
  
       are	
  often	
  assumed	
  to	
  reflect	
  the	
  totality	
  of	
  workforce	
  development	
  activity.	
  "Metrics	
  matter	
  
       and	
  they	
  should	
  be	
  strategic,”	
  argued	
  one	
  participant,	
  they	
  should	
  be	
  “linked	
  to	
  a
       collaboratively	
  negotiated	
  community-­‐wide	
  strategy	
  and	
  owned	
  by	
  multiple	
  stakeholders	
  who	
  
       can	
  hold	
  each	
  other	
  accountable.	
  Then,	
  they	
  are	
  powerful."	
  	
  	
  
       	
  
       We	
  found	
  that:	
  
       	
  
              Local	
  leaders,	
  mayors	
  in	
  particular,	
  seek	
  results.	
  They	
  encourage	
  other	
  leaders	
  and	
  
                  board	
  members	
  to	
  focus	
  on	
  impact	
  and	
  outcomes,	
  not	
  just	
  program	
  compliance.	
  
              Many	
  workforce	
  board	
  members	
  themselves	
  champion	
  the	
  focus	
  on	
  impact	
  and	
  
                  outcomes,	
  working	
  with	
  agencies,	
  foundations,	
  firms,	
  and	
  other	
  community	
  partners	
  to	
  
                  align	
  investments	
  around	
  strategic	
  intent.	
  
              Establishing	
  shared	
  goals	
  and	
  metrics	
  that	
  go	
  beyond	
  programs	
  can	
  help	
  scale	
  (and	
  
                  embed)	
  broader	
  community	
  change.	
  But	
  the	
  process	
  matters	
  as	
  much	
  as	
  the	
  metrics.	
  
             	
  
       5. The Global Village
       	
  
       Much	
  of	
  the	
  work	
  of	
  workforce	
  leaders	
  centers	
  on	
  managing	
  and	
  accommodating	
  the	
  effects	
  of	
  
       an	
  increasingly	
  global	
  economy.	
  	
  Local	
  firms	
  and	
  their	
  workers	
  are	
  increasingly	
  competing	
  with	
  
       those	
  all	
  over	
  the	
  world.	
  	
  For	
  workforce	
  leaders	
  this	
  means	
  that	
  the	
  nature	
  of	
  workforce	
  
       training	
  and	
  preparedness	
  must	
  reflect	
  not	
  just	
  local	
  or	
  national	
  trends,	
  but	
  international	
  
       advances	
  as	
  well.	
  	
  However,	
  as	
  local	
  labor	
  markets	
  reach	
  further	
  and	
  further,	
  the	
  pool	
  of	
  
       potential	
  peers	
  and	
  collaborators	
  grows.	
  	
  
       	
  
       Workforce	
  leaders	
  are	
  learning	
  from	
  neighboring	
  jurisdictions	
  and	
  peer	
  communities	
  anywhere	
  
       in	
  the	
  country,	
  anywhere	
  in	
  the	
  world.	
  	
  They	
  understand	
  that	
  their	
  communities	
  are	
  no	
  longer	
  
       competing	
  with	
  neighbors,	
  but	
  with	
  regions	
  or	
  nations.	
  	
  To	
  facilitate	
  better	
  transnational	
  
       partnerships:	
  
       	
  
               Many	
  workforce	
  leaders	
  are	
  working	
  with	
  neighboring	
  communities	
  or	
  states	
  in	
  
                     organizing	
  learning	
  visits	
  to	
  peer	
  communities.	
  
               Workforce	
  leaders	
  are	
  also	
  trading	
  information	
  and	
  interacting	
  with	
  international	
  peers	
  
                     –	
  OECD-­‐based	
  analysts	
  and	
  innovation	
  experts	
  from	
  Asia	
  and	
  the	
  Pacific	
  Rim	
  who	
  attend	
  
                     workforce	
  association	
  meetings	
  and	
  events	
  with	
  increasing	
  frequency,	
  for	
  example.	
  
               Exploring	
  web-­‐conferencing,	
  social	
  media,	
  and	
  other	
  distance	
  technologies	
  to	
  make	
  
                     national	
  and	
  international	
  collaboration	
  easier.	
  	
  
              	
  
       This	
  sentiment,	
  expressed	
  by	
  a	
  workforce	
  board	
  executive,	
  was	
  a	
  common	
  one:	
  
       	
  

                  "Technology	
  and	
  innovation	
  are	
  key.	
  	
  We	
  need	
  to	
  keep	
  in	
  mind	
  that	
  we	
  are	
  part	
  of	
  a	
  
                  global	
  economy.	
  The	
  world	
  is	
  bigger	
  than	
  the	
  community	
  we	
  live	
  or	
  work	
  in."	
  
       	
  

                                                                                                                                                              	
   4	
  
       	
  
 



       6. Ubiquitous Leadership
       In	
  general,	
  technological	
  advances	
  have	
  loosened	
  restrictions	
  on	
  where	
  (and	
  with	
  whom)	
  work	
  
       occurs.	
  	
  While	
  these	
  advances	
  have	
  opened	
  up	
  opportunities	
  for	
  innovation,	
  they	
  have	
  also	
  
       increased	
  our	
  sense	
  of	
  immediacy.	
  	
  Rapid	
  responses	
  are	
  not	
  just	
  possible,	
  they	
  are	
  expected.	
  	
  
       	
  
       As	
  temporal	
  and	
  geographic	
  boundaries	
  on	
  employment	
  and	
  training	
  opportunities	
  shift	
  (or	
  
       dissolve),	
  and	
  as	
  opportunities	
  for	
  collaboration	
  expand,	
  location	
  becomes	
  less	
  relevant.	
  	
  
       Working	
  in	
  ways	
  that	
  span	
  these	
  boundaries	
  and	
  change	
  frequently	
  requires	
  a	
  specific	
  set	
  of	
  
       organizational	
  and	
  managerial	
  skills.	
  	
  	
  
       	
  
       There	
  is	
  nothing	
  “fixed”	
  or	
  “typical”	
  about	
  the	
  type	
  of	
  individuals	
  or	
  organizations	
  working	
  with	
  
       workforce	
  leaders.	
  	
  Strong	
  leaders	
  find	
  the	
  potential	
  for	
  collaboration	
  in	
  a	
  variety	
  of	
  players—
       public,	
  private,	
  individuals	
  or	
  organizations,	
  small	
  firms,	
  large	
  industries.	
  It	
  is	
  the	
  role	
  of	
  the	
  
       workforce	
  leader	
  to	
  bridge,	
  blend	
  and	
  link	
  these	
  diverse	
  organizational	
  or	
  institutional	
  settings.	
  	
  	
  
       	
  
       Planning	
  and	
  doing	
  are	
  no	
  longer	
  linear,	
  sequential,	
  or	
  long-­‐term.	
  Some	
  partnerships	
  emerge	
  to	
  
       resolve	
  short-­‐term	
  problems,	
  while	
  others	
  operate	
  on	
  longer	
  time	
  horizons.	
  And	
  although	
  
       strategic	
  planning	
  is	
  essential	
  and	
  increasingly	
  complex,	
  a	
  great	
  deal	
  of	
  work	
  is	
  done	
  while	
  
       without	
  the	
  benefit	
  of	
  extensive	
  deliberation.	
  The	
  challenge	
  for	
  many	
  workforce	
  leaders	
  is	
  
       attempting	
  to	
  impose	
  a	
  structure	
  and	
  strategy	
  on	
  something	
  that	
  is	
  fluid	
  and	
  in	
  flux.	
  	
  	
  	
  
       	
  
       One	
  respondent	
  exclaimed:	
  	
  
       	
  

                  “Leadership	
  has	
  to	
  see	
  a	
  greater	
  range	
  of	
  changes	
  coming	
  and	
  deal	
  with	
  them	
  faster	
  and	
  
                  better	
  than	
  ever	
  before.	
  We	
  do	
  what	
  we	
  can	
  to	
  anticipate	
  change	
  –	
  and	
  make	
  sure	
  what	
  
                  we	
  design	
  is	
  sustainable	
  after	
  the	
  flurry	
  is	
  over."	
  	
  
       	
  
       7. Workforce Leaders Wear Many Hats
       Not	
  surprisingly,	
  in	
  order	
  to	
  manage	
  all	
  of	
  these	
  geographic,	
  temporal,	
  and	
  stakeholder	
  
       fluctuations,	
  workforce	
  leaders	
  need	
  to	
  take	
  on	
  a	
  variety	
  of	
  roles.	
  	
  In	
  many	
  instances,	
  
       participants	
  who	
  held	
  the	
  same	
  position—and	
  shared	
  the	
  same	
  general	
  job	
  description—did	
  
       vastly	
  different	
  work.	
  	
  In	
  many	
  ways	
  their	
  work	
  is	
  contingent	
  upon	
  resources,	
  players,	
  priorities,	
  
       and	
  the	
  jurisdiction	
  for	
  which	
  they	
  have	
  responsibility.	
  	
  This	
  work	
  can	
  vary	
  across	
  workforce	
  
       leaders—even	
  within	
  the	
  same	
  state,	
  and	
  also	
  over	
  time,	
  within	
  an	
  individual’s	
  tenure	
  as	
  a	
  
       workforce	
  leader.	
  	
  
       	
  
       There	
  are	
  drawbacks	
  to	
  role	
  fluidity.	
  Many	
  of	
  our	
  respondents	
  candidly	
  expressed	
  concern	
  over	
  
       the	
  disconnect	
  among	
  partners'	
  understanding	
  of	
  each	
  others'	
  roles,	
  priorities,	
  commitments,	
  
       and	
  statutory	
  responsibilities.	
  	
  Explains	
  one	
  participant,	
  “[i]t's	
  critical	
  for	
  people	
  to	
  work	
  
       together	
  across	
  boundaries,	
  constituencies,	
  but	
  we	
  still	
  have	
  issues	
  of	
  organizations	
  not	
  
       understanding	
  what	
  each	
  other	
  do...how	
  they	
  fit	
  together.”	
  For	
  example,	
  state	
  workforce	
  board	
  
       members	
  or	
  staff	
  can	
  perceive	
  local	
  workforce	
  investment	
  boards	
  as	
  uncooperative	
  if	
  they	
  
       resist	
  a	
  particular	
  state	
  strategy.	
  However,	
  in	
  these	
  cases	
  local	
  leaders	
  may	
  be	
  answering	
  to	
  the	
  


                                                                                                                                                   	
   5	
  
       	
  
 



       needs	
  of	
  local	
  elected	
  officials	
  with	
  a	
  set	
  of	
  statutory	
  and	
  fiduciary	
  responsibilities	
  or	
  goals	
  that	
  
       differ	
  from	
  those	
  at	
  the	
  state	
  level.	
  	
  	
  
                   	
  
       Role	
  clarity	
  and	
  frequent	
  and	
  open	
  discussion	
  about	
  risks	
  were	
  named	
  by	
  workforce	
  leaders	
  as	
  
       critical	
  to	
  a	
  healthy	
  foundation	
  for	
  building	
  effective	
  partnerships	
  within	
  and	
  across	
  
       jurisdictions.	
  	
  Although	
  it	
  can	
  be	
  challenging	
  to	
  manage,	
  many	
  view	
  the	
  diversity	
  of	
  roles,	
  
       organizations	
  and	
  partners	
  as	
  a	
  source	
  of	
  strength.	
  	
  If	
  workforce	
  leaders	
  are	
  trained	
  to	
  
       anticipate	
  and	
  respond	
  to	
  change	
  in	
  their	
  own	
  jobs,	
  they	
  can	
  more	
  readily	
  assist	
  others	
  in	
  the	
  
       workforce	
  system	
  to	
  do	
  the	
  same.	
  In	
  the	
  end	
  this	
  means	
  a	
  more	
  responsive,	
  demand-­‐driven	
  
       workforce	
  system.	
  
       	
  
       8. Life-long Learning
       It	
  seems	
  obvious	
  that	
  workforce	
  development	
  is	
  about	
  talent-­‐development	
  and	
  training	
  
       individuals	
  to	
  occupy	
  a	
  range	
  of	
  different	
  jobs.	
  	
  Increasingly,	
  however,	
  workforce	
  development	
  
       is	
  also	
  about	
  training	
  individuals	
  and	
  organizations	
  to	
  participate	
  effectively	
  as	
  labor	
  market	
  
       intermediaries,	
  employers,	
  trainers,	
  and	
  workforce	
  champions	
  themselves—to	
  become	
  
       meaningful	
  proponents	
  of	
  career	
  advancement.	
  	
  
       	
  
       These	
  were	
  some	
  of	
  the	
  things	
  we	
  learned	
  abut	
  how	
  leaders	
  build	
  this	
  capacity	
  in	
  their	
  
       communities:	
  
       	
  
                Work	
  force	
  leaders	
  are	
  actively	
  monitoring	
  economic	
  and	
  industry	
  trends	
  in	
  an	
  effort	
  to	
  
                      ascertain	
  their	
  impact	
  on	
  learners,	
  workers,	
  the	
  workplace,	
  and	
  their	
  communities,	
  and	
  
                      try	
  to	
  stay	
  ahead	
  of	
  the	
  curve.	
  	
  	
  
                They	
  are	
  also	
  tracking	
  how	
  organizations	
  train,	
  how	
  people	
  learn,	
  and	
  which	
  resources	
  
                      are	
  becoming	
  necessary	
  or	
  irrelevant.	
  	
  In	
  many	
  ways	
  how	
  we	
  learn	
  is	
  becoming	
  just	
  as	
  
                      important	
  as	
  what	
  we	
  learn.	
  	
  	
  
                Effective	
  workforce	
  leaders	
  spend	
  time	
  learning	
  what	
  other	
  partners	
  do	
  and	
  how	
  they	
  
                      work,	
  and	
  sharing	
  what	
  they	
  know.	
  	
  They	
  seek	
  to	
  maximize	
  partners’	
  contributions	
  in	
  
                      service	
  of	
  solving	
  community	
  challenges	
  and	
  minimize	
  the	
  threat	
  of	
  current	
  and	
  future	
  
                      risk.	
  	
  	
  
                Many	
  of	
  our	
  workforce	
  leaders	
  are	
  exploring	
  web-­‐based	
  "schools"	
  for	
  learners	
  not	
  
                      suited	
  to	
  traditional	
  educational	
  environments	
  and	
  whether	
  institution-­‐based	
  learning	
  is	
  
                      becoming	
  outmoded.	
  	
  Some	
  are	
  tapping	
  into	
  community	
  organizing	
  as	
  a	
  cost-­‐effective	
  
                      way	
  of	
  extending	
  the	
  reach	
  of	
  learning	
  opportunities	
  to	
  more	
  homes	
  and	
  communities.	
  	
  	
  
                      	
  
       An	
  association	
  executive	
  and	
  scholar	
  observed:	
  
       	
  

                  "We	
  are	
  trying	
  to	
  build	
  an	
  understanding	
  of	
  workforce	
  and	
  how	
  systems	
  work	
  at	
  all	
  
                  levels	
  in	
  our	
  community,	
  but	
  we	
  know	
  that	
  those	
  systems	
  themselves	
  need	
  to	
  
                  change."	
  
       	
  
       	
  
       	
  

                                                                                                                                                        	
   6	
  
       	
  
 



       9. Many “Need-to-Knows”
       The	
  workforce	
  leaders	
  with	
  whom	
  we	
  spoke	
  listed	
  an	
  almost	
  endless	
  number	
  of	
  skills,	
  
       characteristics,	
  attributes,	
  and	
  competencies	
  critical	
  to	
  their	
  effectiveness	
  as	
  leaders.	
  We	
  
       clustered	
  them	
  into	
  four	
  categories:	
  
       	
  
               Strategy	
  (goal-­‐setting,	
  prioritizing,	
  planning,	
  convening)	
  
               Data	
  analysis	
  (collecting,	
  managing,	
  understanding	
  data;	
  seeing	
  challenges	
  and	
  trends	
  
                   and	
  their	
  causes)	
  
               Interpersonal	
  skills	
  (team-­‐building,	
  organizational	
  development	
  and	
  management,	
  
                   interagency	
  collaboration)	
  
               Public	
  relations	
  or	
  marketing	
  (making	
  meaning	
  out	
  of	
  data,	
  inspire	
  action)	
  
                   	
  
       This	
  list	
  continues	
  to	
  evolve	
  and	
  expand.	
  	
  We	
  identified	
  emerging	
  skill-­‐set	
  requirements	
  in	
  each	
  
       of	
  these	
  traditional	
  categories.	
  
       	
  
       First,	
  the	
  process	
  of	
  strategy	
  development	
  itself	
  is	
  changing.	
  More	
  iterative,	
  impact-­‐focused	
  
       models	
  are	
  taking	
  precedence.	
  Leaders	
  need	
  to	
  know	
  how	
  to	
  work	
  within	
  this	
  new	
  more	
  agile	
  
       framework	
  and	
  not	
  just	
  the	
  traditional	
  five-­‐year	
  plan.	
  
       	
  
       Second,	
  firms	
  and	
  organization	
  of	
  all	
  kinds,	
  including	
  governments,	
  are	
  opening	
  up	
  their	
  data.	
  
       This	
  changes	
  the	
  role	
  of	
  data	
  analysts	
  and	
  knowledge	
  brokers.	
  	
  Increasingly,	
  information	
  
       brokers	
  will	
  not	
  just	
  share	
  data,	
  they	
  will	
  be	
  called	
  upon	
  to	
  make	
  meaning	
  out	
  of	
  it,	
  and	
  to	
  
       facilitate	
  its	
  use	
  by	
  other	
  organizations	
  and	
  groups.	
  Workforce	
  organizations	
  are	
  already	
  facing	
  
       pressure	
  to	
  improve	
  their	
  data	
  and	
  technology	
  presence	
  and	
  train	
  community	
  organizations	
  
       and	
  citizens	
  in	
  how	
  to	
  use	
  the	
  data	
  sets	
  they	
  make	
  available.	
  They	
  will	
  likely	
  also	
  be	
  called	
  upon	
  
       to	
  aggregate	
  and	
  synthesize	
  many	
  different	
  types	
  of	
  analyses.	
  However,	
  more	
  eyes	
  on	
  all	
  this	
  
       dates	
  may	
  be	
  better	
  insight	
  and	
  intelligence	
  to	
  inform	
  their	
  strategies	
  and	
  programs.	
  	
  
       	
  
       Third,	
  workforce	
  leaders	
  must	
  develop	
  the	
  ability	
  to	
  communicate	
  and	
  collaborate	
  with	
  
       partners	
  and	
  engage	
  the	
  public	
  in	
  new	
  ways.	
  New	
  technologies	
  make	
  large-­‐scale	
  engagement	
  
       easier	
  than	
  ever	
  before,	
  but	
  using	
  them	
  well	
  takes	
  time	
  and	
  requires	
  discipline.	
  Many	
  
       workforce	
  leaders	
  expressed	
  trepidation	
  about	
  new	
  technologies,	
  tools,	
  and	
  approaches,	
  but	
  
       understood	
  the	
  need	
  to	
  engage	
  with	
  them.	
  Most	
  are	
  experimenting	
  with	
  some	
  combination	
  of	
  
       applications,	
  from	
  Facebook	
  and	
  Twitter	
  to	
  LinkedIn,	
  even	
  their	
  own	
  custom-­‐made	
  social	
  
       networking	
  platforms.	
  	
  
       	
  
       Finally,	
  in	
  their	
  role	
  as	
  communicators,	
  workforce	
  leaders	
  need	
  to	
  learn	
  how	
  to	
  tell	
  effective	
  
       stories.	
  Effective	
  leaders	
  recognize	
  the	
  power	
  of	
  narrative	
  to	
  inspire	
  positive	
  change	
  and	
  help	
  
       people	
  make	
  informed	
  choices	
  on	
  their	
  own.	
  	
  Fundamentally,	
  our	
  participants	
  told	
  us,	
  
       workforce	
  development	
  is	
  about	
  people—people	
  teaching,	
  people	
  hiring,	
  and	
  people	
  getting	
  
       jobs.	
  
       	
  



                                                                                                                                                             	
   7	
  
       	
  
 



       This	
  sentiment	
  was	
  a	
  common	
  one	
  during	
  our	
  conversations:	
  
       	
  

                 “Narratives	
  really	
  matter	
  and	
  engagement	
  matters.	
  If	
  workforce	
  boards	
  are	
  places	
  
                 where	
  people	
  come	
  to	
  talk	
  and	
  think	
  than	
  they	
  play	
  a	
  very	
  important	
  role	
  in	
  their	
  
                 communities.”	
  	
  	
  
       	
  
       10. Tomorrow’s Leaders
       Workforce	
  leaders	
  are	
  pointing	
  to	
  gaps	
  in	
  federal,	
  state,	
  and	
  local	
  level	
  positions,	
  noting	
  that	
  
       the	
  workforce	
  development	
  field	
  is	
  experiencing	
  the	
  same	
  generational	
  turnover	
  occurring	
  in	
  
       the	
  broader	
  labor	
  market	
  –	
  a	
  situation	
  compounded	
  by	
  too	
  little	
  attention	
  to	
  diversity	
  and	
  
       succession	
  planning	
  within	
  the	
  field.	
  	
  	
  
       	
  
       However,	
  as	
  with	
  many	
  of	
  the	
  challenges	
  raised	
  in	
  the	
  focus	
  groups,	
  workforce	
  leaders	
  viewed	
  
       leadership	
  training	
  and	
  recruitment	
  as	
  an	
  opportunity	
  to	
  promote	
  system-­‐wide	
  improvements.	
  	
  	
  
       Noted	
  one	
  agency	
  leader,	
  
       	
  

                 "We	
  really	
  need	
  to	
  grow	
  the	
  people	
  coming	
  behind	
  us.	
  Large	
  transitions	
  are	
  just	
  
                 beginning	
  to	
  occur	
  and	
  cultivating	
  new	
  leaders	
  could	
  be	
  very	
  powerful."	
  	
  
       	
  
       The	
  leaders	
  we	
  spoke	
  with	
  were	
  enthusiastic	
  about	
  the	
  emergence	
  of	
  younger	
  and	
  more	
  
       diverse	
  leaders	
  in	
  the	
  profession.	
  	
  They	
  described	
  the	
  importance	
  of	
  leadership	
  recruitment	
  not	
  
       as	
  personnel	
  replacement,	
  but	
  as	
  an	
  opportunity	
  to	
  redefine	
  what	
  leadership	
  looks	
  like	
  in	
  an	
  
       ever-­‐changing	
  labor	
  market.	
  	
  But,	
  to maximize	
  the	
  success	
  of	
  this	
  transition,	
  workforce	
  leaders	
  
       stressed	
  the	
  need	
  for	
  mechanisms,	
  models	
  and	
  tools	
  to	
  facilitate	
  learning	
  and	
  training	
  and	
  to	
  
       support	
  modern	
  leadership	
  development	
  practices	
  in	
  the	
  workplace.	
  

       An	
  agency	
  director	
  lamented:	
  
       	
  

                 “One	
  of	
  our	
  biggest	
  concerns	
  has	
  to	
  do	
  with	
  the	
  number	
  of	
  people	
  reaching	
  retirement	
  
                 age...how	
  do	
  we	
  institutionalize	
  the	
  knowledge	
  and	
  skills	
  they	
  have?”	
  	
  	
  

       11. Training without a Net
       Our	
  respondents	
  raised	
  concerns	
  that	
  so	
  few	
  opportunities	
  exist	
  for	
  the	
  sort	
  of	
  knowledge	
  
       exchange	
  required	
  to	
  help	
  tomorrow’s	
  leaders	
  succeed.	
  	
  While	
  workforce	
  leaders	
  are	
  aware	
  of	
  
       the	
  need	
  to	
  be	
  forward-­‐thinking	
  in	
  their	
  approach	
  to	
  leadership	
  development,	
  they	
  feel	
  they	
  
       have	
  few	
  resources	
  to	
  be	
  forward-­‐reaching.	
  Different	
  people	
  need	
  different	
  kinds	
  of	
  
       development	
  opportunities.	
  The	
  field	
  needs	
  to	
  respond	
  in	
  a	
  variety	
  of	
  ways,	
  but	
  resource	
  
       constraints	
  are	
  real.	
  	
  	
  
                 	
  
       Some	
  leaders	
  reported	
  having	
  surveyed	
  existing	
  training	
  models.	
  They	
  found,	
  on	
  the	
  whole,	
  
       that	
  key	
  programs	
  they	
  took	
  advantage	
  of	
  no	
  longer	
  exist.	
  Programs	
  in	
  the	
  field	
  emphasize	
  
       technical	
  skills	
  or	
  “effective	
  practices”,	
  but	
  focus	
  less	
  on	
  leadership	
  development	
  and	
  
       innovation.	
  	
  As	
  one	
  leader	
  noted,	
  
       	
  




                                                                                                                                                      	
   8	
  
       	
  
 



                  “We	
  have	
  to	
  build	
  a	
  new	
  understanding	
  of	
  workforce	
  in	
  our	
  communities.	
  We	
  have	
  on	
  
                  old	
  pipeline	
  sense	
  of	
  how	
  people	
  make	
  it	
  through	
  ...	
  Maybe	
  leadership	
  is	
  adaptability	
  –	
  
                  the	
  capacity	
  to	
  ramp	
  up	
  and	
  learn	
  new	
  things	
  quickly."	
  
       	
  
       Workforce	
  leaders	
  are	
  also	
  attempting	
  to	
  develop	
  leaders	
  in	
  partner	
  organizations	
  and	
  
       industries	
  as	
  a	
  way	
  of	
  preparing	
  them	
  for	
  board	
  membership	
  or	
  other	
  workforce	
  leadership	
  
       positions.	
  	
  Training	
  models	
  used	
  for	
  these	
  individuals	
  will	
  be	
  substantively	
  different	
  than	
  
       training	
  for	
  future	
  leaders	
  who	
  are	
  already	
  well	
  versed	
  in	
  the	
  language	
  of	
  workforce	
  
       development.	
  	
  
       	
  
       Finally,	
  whole	
  new	
  sets	
  of	
  issues	
  linked	
  to	
  workforce	
  development	
  not	
  currently	
  addressed	
  in	
  
       models	
  of	
  workforce	
  leadership	
  training	
  –	
  sustainability,	
  social	
  innovation,	
  entrepreneurship,	
  
       for	
  example.	
  	
  In	
  general,	
  workforce	
  leaders	
  expressed	
  interest	
  in	
  more	
  varied	
  development	
  
       opportunities	
  that	
  were	
  specific	
  to	
  the	
  field	
  of	
  workforce	
  development,	
  both	
  to	
  deepen	
  leaders’	
  
       professional	
  networks	
  and	
  because	
  workforce	
  leaders	
  see	
  development	
  as	
  a	
  competency	
  the	
  
       field	
  should	
  cultivate.	
  	
  

       12. Real Issues
       The	
  world	
  of	
  workforce	
  development	
  leadership	
  may	
  appear	
  to	
  be	
  noisy	
  and	
  chaotic.	
  	
  Leaders	
  
       juggle	
  many	
  balls,	
  wear	
  different	
  hats,	
  and	
  manage	
  a	
  host	
  of	
  conflicts.	
  However	
  the	
  individuals	
  
       we	
  spoke	
  with	
  were	
  clear	
  about	
  the	
  very	
  real	
  issues	
  at	
  stake	
  in	
  their	
  work.	
  	
  One	
  leader	
  
       remarked	
  with	
  pride,	
  	
  
       	
  

                  “Leaders	
  do	
  real	
  things.	
  Last	
  year,	
  we	
  put	
  15,000	
  young	
  people	
  to	
  work.	
  The	
  need	
  is	
  
                  70,000,	
  but	
  now	
  everyone	
  knows	
  it	
  and	
  a	
  partnership	
  is	
  taking	
  root.”	
  	
  
       	
  
       While	
  the	
  work	
  of	
  workforce	
  leaders	
  may	
  vary,	
  their	
  drive	
  was	
  surprisingly	
  consistent.	
  Over	
  and	
  
       over	
  we	
  heard	
  stories	
  of	
  leaders	
  who	
  happened	
  upon	
  an	
  entry-­‐level	
  position	
  in	
  the	
  field,	
  only	
  to	
  
       realize	
  they	
  could	
  contribute	
  to	
  improving	
  economic,	
  social,	
  and	
  educational	
  opportunities	
  for	
  
       their	
  neighbors,	
  communities,	
  and	
  the	
  nation.	
  Individuals	
  who's	
  family	
  members	
  received	
  help	
  
       when	
  they	
  needed	
  it	
  (or	
  did	
  not)	
  inspired	
  many	
  of	
  the	
  leaders	
  to	
  ensure	
  opportunities	
  for	
  the	
  
       next	
  generation	
  were	
  not	
  just	
  a	
  matter	
  of	
  luck,	
  but	
  there	
  by	
  design.	
  
       	
  
       In	
  fact,	
  many	
  of	
  the	
  workforce	
  leaders	
  we	
  spoke	
  to	
  see	
  themselves	
  and	
  their	
  organizations	
  as	
  
       community	
  stewards.	
  They	
  are	
  serious	
  and	
  articulate	
  about	
  public	
  service	
  and	
  expect	
  the	
  same	
  
       of	
  their	
  peers	
  and	
  colleagues,	
  stressing	
  passion	
  and	
  commitment	
  as	
  a	
  key	
  qualification.	
  
       “Workforce	
  leadership	
  requires	
  a	
  genuine	
  understanding	
  of	
  issues,	
  resources,	
  and	
  metrics,”	
  
       noted	
  one	
  participant.	
  “Honesty	
  is	
  crucial,	
  and	
  it	
  helps	
  if	
  leadership	
  has	
  a	
  genuine	
  passion	
  for	
  
       the	
  issues."	
  
       	
  	
  
       	
  




                                                                                                                                                         	
   9	
  
       	
  
 



       PostScript	
  
       Our	
  team	
  of	
  experienced	
  interviewers	
  and	
  researchers	
  were	
  surprised	
  and	
  impressed	
  by	
  the	
  
       power	
  the	
  lens	
  of	
  "leadership"	
  brought	
  to	
  discussions	
  of	
  workforce	
  development.	
  	
  This	
  is	
  not	
  
       the	
  first	
  time	
  we	
  have	
  spoken	
  to	
  workforce	
  leaders	
  about	
  the	
  work	
  they	
  do.	
  However,	
  it	
  is	
  the	
  
       first	
  time	
  we	
  have	
  asked	
  them,	
  as	
  leaders	
  in	
  the	
  field,	
  about	
  their	
  priorities.	
  In	
  each	
  instance,	
  
       participants—who	
  ranged	
  from	
  locally	
  elected	
  officials,	
  workforce	
  board	
  members,	
  and	
  policy	
  
       experts—put	
  down	
  their	
  scripts	
  and	
  spoke	
  plainly	
  about	
  the	
  issues	
  that	
  matter	
  to	
  them	
  and	
  
       why.	
  We	
  learned	
  much	
  from	
  them	
  and	
  hope	
  to	
  share	
  it	
  widely.	
  
       	
  
       	
  
       For	
  more	
  information,	
  visit	
  the	
  project’s	
  website	
  at	
  www.EnhangingWorkforceLeadership.org,	
  
       follow	
  the	
  project	
  on	
  Twitter	
  @WFLeadership,	
  or	
  email	
  project	
  leaders	
  Kristin	
  Wolff	
  
       (kwolff@thinkers-­‐and-­‐doers.com	
  or	
  Vinz	
  Koller	
  (vinz_koller@spra.com).	
  	
  	
  
       	
  
       	
  


       Enhancing	
  Workforce	
  Leadership	
  is	
  a	
  Technical	
  Assistance	
  Project	
  of	
  the	
  Employment	
  Training	
  Administration	
  of	
  
       the	
  US	
  Department	
  of	
  Labor	
  operated	
  under	
  contract	
  by	
  Social	
  Policy	
  Research	
  Associates.	
  	
  This	
  project	
  seeks	
  to	
  
       better	
  understand	
  the	
  nature	
  of	
  workforce	
  leadership	
  and	
  document	
  leaders’	
  perspective	
  on	
  what	
  can	
  be	
  done	
  to	
  
       support	
  it.	
  	
  The	
  views	
  expressed	
  are	
  those	
  of	
  the	
  authors,	
  Alison	
  Gash	
  and	
  Kristin	
  Wolff,	
  and	
  should	
  not	
  be	
  
       attributed	
  to	
  the	
  Department	
  of	
  Labor.	
  




                                                                                                                                                                         	
   10	
  
       	
  

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Leadership issue brief p1 complete_draft

  • 1.       LEADERSHIP IN WORKFORCE DEVELOPMENT DRAFT Phase 1 Highlights Spring 2011   By  its  very  nature  the  “work”  of  workforce  development—leveraging  resources,  talent,  and   ideas  from  multiple  stakeholders;  producing  demand-­‐driven  solutions  to  fluctuating  problems;   and  finding  creative  ways  to  allocate  a  shrinking  resources  to  meet  growing  expectations  of   workers  skills  and  productivity—hinges  on  the  strength  and  ingenuity  of  workforce  leaders.     Despite  the  critical  role  that  leaders  play  in  managing  partnerships,  responding  to  economic   shocks,  and  adjusting  to  shifts  in  labor  demand,  we  know  little  about  the  specific  ways  in  which   workforce  leaders  meet  their  challenges.    Where  is  leadership  found  in  workforce   development?  Does  the  structure  of  workforce  development  policy  or  administration  present   particular  demands  for  workforce  leaders?  How  do  leaders  meet  these  demands?    What  skills   or  resources  do  leaders  utilize  when  addressing  these  challenges?  To  answer  these  questions,   and  many  others,  we  went  directly  to  the  source.     In  late  2010,  through  a  series  of  group  conversations  with  national  workforce  organizations,  we   consulted  with  88  leaders  in  workforce  development  to  find  out  exactly  how  leaders  do  their   jobs.         As  expected,  our  respondents  offered  a  variety  of  different  interpretations  of  the  shape  and   purpose  of  workforce  development  leadership.  More  surprising,  however,  was  the  degree  to   which  these  varied  leaders  shared  a  similar  outlook  on  their  role,  their  constraints,  and  the   resources  needed  to  get  the  job  done.    In  many  ways,  their  responses  emphasized  three   themes—collaboration,  fluctuation,  and  transformation.    In  everything  they  do,  workforce   leaders  facilitate  partnerships,  manage  change,  and  strive  to  transform  the  scope  and  breadth   of  the  workforce  system.    Specifically,  we  identified  the  following  12  “highlights”  reflecting  their   shared  perspectives  on  workforce  leadership.     These  are  not  research  findings.  Rather,  as  a  part  of  our  commitment  to  sharing  information  as   we  collect  it,  we  offer  this  document  as  a  summary  of  themes  that  emerged  from  our  Phase  1   work  (group  discussions),  and  will  inform  our  approach  to  Phase  2  (individual  interviews).        
  • 2.       1. We-adership Many  of  the  respondents  in  our  focus  groups  emphasized  how  the  collaborative  nature  of   workforce  development  framed  and  shaped  their  work  as  leaders  in  communities.    While  many   do  work  in  hierarchically  structured  organizations,  workforce  leaders  also  operate  within   networks  of  public,  private,  and  non-­‐profit  organizations  across  a  range  of  policy  domains.  As   one  workforce  leader  explained,       “We  bring  together  different  players  involved  in  workforce  development,  from  tech   schools  to  trade  associations  and  state  government  agencies.  We  are  conveners.  So   much  depends  on  the  willingness  to  collaborate."       Workforce  leaders  stated  repeatedly  that  convening  diverse  partners  is  the  most  significant   work  they  do.  Workforce  leaders  employ  a  range  of  tactics,  from  developing  informal   relationships  to  formalizing  partnerships,  for  managing  these  coalitions.    Leaders  also  stressed   that  part  of  being  a  strong  leader  in  a  collaborative  is  knowing  when  not  to  lead.  Operating  as  a   leader  within  a  coalition  of  other  leaders  sometimes  requires  handing  over  the  reins  to  partners   or  junior  staff.           Why  do  workforce  leaders  devote  their  efforts  to  enhancing  collaboration?          Many  leaders  see  themselves  in  the  innovation  business  –and  new  ideas  come  from  the   diverse  networks  many  leaders  are  trying  to  build.      The  work  of  workforce  leaders  has  shifted  from  narrow  concerns,  such  as  placing   unemployed  workers  in  jobs,  addressing  specific  skills  gaps,  and  promoting  work   readiness,  to  broader  community  priorities  like  regional  competitiveness,  poverty   alleviation,  or  talent  development.        Workforce  development  is  no  longer  just  about  problem-­‐solving;  it's  also  about  strength   building.  Tackling  these  broader  agendas  requires  collaborative  effort.      Collaborative  leaders  don't  just  work  with  other  colleagues  as  leaders,  they  encourage   others  to  rise  to  new  challenges.     2. 31 Flavors We  found  that  workforce  leaders  advance  many  issues,  at  different  scales,  within  unique   community  ecosystems.  While  job  placement,  skills  attainment,  and  wage  increases  anchor   workforce  development  policies  and  programs,  the  work  takes  on  many  forms—a  significant   change  from  a  decade  ago.     When  asked  about  their  priorities  and  goals,  workforce  leaders  identified  issues  ranging  from   broadband  access  to  entrepreneurship,  the  downturn  in  youth  employment  opportunities,  rural   poverty  and  green  jobs.    The  breadth,  depth,  and  focus  of  their  work  is  varied,  the  partnerships   unique,  and  the  context  diverse  and  ever  changing.  As  one  WIB  Director  described:       2    
  • 3.   “Expectations  are  greater  today  as  the  public's  understanding  of  education  and   economic  issues  has  increased.  It's  a  positive  change.  Our  agendas  are  bigger,  even  if   not  always  realistic."     More  than  ever,  workforce  leaders  aspire  to  be  change  agents.    Successful  leaders  tend  to  also   be  students  of  economic  development,  education  policy,  sustainability  and  other  disciplines.   They  are  eager  to  share  information  with  colleagues  or  peers  in  order  to  ascertain  which   interventions  work,  under  what  circumstances,  and  by  what  means,  across  different   communities  with  shared  priorities.       3. Alignment One  of  the  byproducts  of  an  ever-­‐changing  economy  is  the  need  to  continually  align  and  realign   programs,  policies,  and  partnerships—and  to  accommodate  new  approaches  and  stakeholders.     While  partnerships  with  individuals  and  organizations  are  a  critical  component  of  any  effort  to   support  industry  expansion,  promote  educational  attainment,  or  alleviate  poverty,  alignment   requires  more  than  just  communicating,  coordinating,  or  meeting.     Here  are  a  few  ways  workforceLeaders  are  making  it  happen:      Establishing  and  working  toward  measurable  goals  that  are  tied  to  shared  strategies   based  on  common  assumptions  about  the  causes  of  the  current  state  and  what  would   best  improve  it  (whether  the  work  occurs  collaboratively  is  secondary);    Using  incentives  that  reward  progress  appropriately  (at  multiple  levels);    Investing  time,  resources,  and  expertise  in  ways  that  are  widely  perceived  to  be  "fair",   equitable,  and  in  the  public  interest;  and    Building  trust  beyond  single  individuals  (most  often  leaders)  of  collaborating   organizations  to  support  lasting  partnerships  and  strengthen  social  networks.         One  workforce  board  executive  observed,       “Diverse  partners  add  the  resources  and  expertise  we  do  not  have  and  the  reverse  is   also  true.  You  need  partnerships  to  take  on  the  hard  issues.  Knowing  how  to  leverage   them  is  an  important  aspect  of  leadership."       4. Impact One  clear  observation  from  our  interviews  is  that  workforce  leaders  believe  that  workforce   development  is  more  than  just  the  sum  of  its  parts.  To  be  sure,  workforce  leaders  develop  and   run  systems  and  programs  that  achieve  their  intended  performance  targets.  However,  those   targets  reflect  only  a  fraction  of  the  work  leaders  do  every  day  or  the  impact  they  have  on  their   communities.     During  our  interviews,  the  subject  of  impact  was  both  a  key  point  of  pride  for  leaders  who  could   articulate  numerous  significant  achievements  they  had  helped  advance  in  their  communities,   and  a  source  of  frustration.  For  many,  the  desired  impact  is  largely  unrealized,  un-­‐reflected  in     3    
  • 4.   performance  measures,  or  ignored  during  contract  negotiations.  Despite  “high  scores”  on   performance  reports,  many  leaders  expressed  frustration  that  existing  performance  measures   are  often  assumed  to  reflect  the  totality  of  workforce  development  activity.  "Metrics  matter   and  they  should  be  strategic,”  argued  one  participant,  they  should  be  “linked  to  a collaboratively  negotiated  community-­‐wide  strategy  and  owned  by  multiple  stakeholders  who   can  hold  each  other  accountable.  Then,  they  are  powerful."         We  found  that:      Local  leaders,  mayors  in  particular,  seek  results.  They  encourage  other  leaders  and   board  members  to  focus  on  impact  and  outcomes,  not  just  program  compliance.    Many  workforce  board  members  themselves  champion  the  focus  on  impact  and   outcomes,  working  with  agencies,  foundations,  firms,  and  other  community  partners  to   align  investments  around  strategic  intent.    Establishing  shared  goals  and  metrics  that  go  beyond  programs  can  help  scale  (and   embed)  broader  community  change.  But  the  process  matters  as  much  as  the  metrics.     5. The Global Village   Much  of  the  work  of  workforce  leaders  centers  on  managing  and  accommodating  the  effects  of   an  increasingly  global  economy.    Local  firms  and  their  workers  are  increasingly  competing  with   those  all  over  the  world.    For  workforce  leaders  this  means  that  the  nature  of  workforce   training  and  preparedness  must  reflect  not  just  local  or  national  trends,  but  international   advances  as  well.    However,  as  local  labor  markets  reach  further  and  further,  the  pool  of   potential  peers  and  collaborators  grows.       Workforce  leaders  are  learning  from  neighboring  jurisdictions  and  peer  communities  anywhere   in  the  country,  anywhere  in  the  world.    They  understand  that  their  communities  are  no  longer   competing  with  neighbors,  but  with  regions  or  nations.    To  facilitate  better  transnational   partnerships:      Many  workforce  leaders  are  working  with  neighboring  communities  or  states  in   organizing  learning  visits  to  peer  communities.    Workforce  leaders  are  also  trading  information  and  interacting  with  international  peers   –  OECD-­‐based  analysts  and  innovation  experts  from  Asia  and  the  Pacific  Rim  who  attend   workforce  association  meetings  and  events  with  increasing  frequency,  for  example.    Exploring  web-­‐conferencing,  social  media,  and  other  distance  technologies  to  make   national  and  international  collaboration  easier.       This  sentiment,  expressed  by  a  workforce  board  executive,  was  a  common  one:     "Technology  and  innovation  are  key.    We  need  to  keep  in  mind  that  we  are  part  of  a   global  economy.  The  world  is  bigger  than  the  community  we  live  or  work  in."       4    
  • 5.   6. Ubiquitous Leadership In  general,  technological  advances  have  loosened  restrictions  on  where  (and  with  whom)  work   occurs.    While  these  advances  have  opened  up  opportunities  for  innovation,  they  have  also   increased  our  sense  of  immediacy.    Rapid  responses  are  not  just  possible,  they  are  expected.       As  temporal  and  geographic  boundaries  on  employment  and  training  opportunities  shift  (or   dissolve),  and  as  opportunities  for  collaboration  expand,  location  becomes  less  relevant.     Working  in  ways  that  span  these  boundaries  and  change  frequently  requires  a  specific  set  of   organizational  and  managerial  skills.         There  is  nothing  “fixed”  or  “typical”  about  the  type  of  individuals  or  organizations  working  with   workforce  leaders.    Strong  leaders  find  the  potential  for  collaboration  in  a  variety  of  players— public,  private,  individuals  or  organizations,  small  firms,  large  industries.  It  is  the  role  of  the   workforce  leader  to  bridge,  blend  and  link  these  diverse  organizational  or  institutional  settings.         Planning  and  doing  are  no  longer  linear,  sequential,  or  long-­‐term.  Some  partnerships  emerge  to   resolve  short-­‐term  problems,  while  others  operate  on  longer  time  horizons.  And  although   strategic  planning  is  essential  and  increasingly  complex,  a  great  deal  of  work  is  done  while   without  the  benefit  of  extensive  deliberation.  The  challenge  for  many  workforce  leaders  is   attempting  to  impose  a  structure  and  strategy  on  something  that  is  fluid  and  in  flux.           One  respondent  exclaimed:       “Leadership  has  to  see  a  greater  range  of  changes  coming  and  deal  with  them  faster  and   better  than  ever  before.  We  do  what  we  can  to  anticipate  change  –  and  make  sure  what   we  design  is  sustainable  after  the  flurry  is  over."       7. Workforce Leaders Wear Many Hats Not  surprisingly,  in  order  to  manage  all  of  these  geographic,  temporal,  and  stakeholder   fluctuations,  workforce  leaders  need  to  take  on  a  variety  of  roles.    In  many  instances,   participants  who  held  the  same  position—and  shared  the  same  general  job  description—did   vastly  different  work.    In  many  ways  their  work  is  contingent  upon  resources,  players,  priorities,   and  the  jurisdiction  for  which  they  have  responsibility.    This  work  can  vary  across  workforce   leaders—even  within  the  same  state,  and  also  over  time,  within  an  individual’s  tenure  as  a   workforce  leader.       There  are  drawbacks  to  role  fluidity.  Many  of  our  respondents  candidly  expressed  concern  over   the  disconnect  among  partners'  understanding  of  each  others'  roles,  priorities,  commitments,   and  statutory  responsibilities.    Explains  one  participant,  “[i]t's  critical  for  people  to  work   together  across  boundaries,  constituencies,  but  we  still  have  issues  of  organizations  not   understanding  what  each  other  do...how  they  fit  together.”  For  example,  state  workforce  board   members  or  staff  can  perceive  local  workforce  investment  boards  as  uncooperative  if  they   resist  a  particular  state  strategy.  However,  in  these  cases  local  leaders  may  be  answering  to  the     5    
  • 6.   needs  of  local  elected  officials  with  a  set  of  statutory  and  fiduciary  responsibilities  or  goals  that   differ  from  those  at  the  state  level.         Role  clarity  and  frequent  and  open  discussion  about  risks  were  named  by  workforce  leaders  as   critical  to  a  healthy  foundation  for  building  effective  partnerships  within  and  across   jurisdictions.    Although  it  can  be  challenging  to  manage,  many  view  the  diversity  of  roles,   organizations  and  partners  as  a  source  of  strength.    If  workforce  leaders  are  trained  to   anticipate  and  respond  to  change  in  their  own  jobs,  they  can  more  readily  assist  others  in  the   workforce  system  to  do  the  same.  In  the  end  this  means  a  more  responsive,  demand-­‐driven   workforce  system.     8. Life-long Learning It  seems  obvious  that  workforce  development  is  about  talent-­‐development  and  training   individuals  to  occupy  a  range  of  different  jobs.    Increasingly,  however,  workforce  development   is  also  about  training  individuals  and  organizations  to  participate  effectively  as  labor  market   intermediaries,  employers,  trainers,  and  workforce  champions  themselves—to  become   meaningful  proponents  of  career  advancement.       These  were  some  of  the  things  we  learned  abut  how  leaders  build  this  capacity  in  their   communities:      Work  force  leaders  are  actively  monitoring  economic  and  industry  trends  in  an  effort  to   ascertain  their  impact  on  learners,  workers,  the  workplace,  and  their  communities,  and   try  to  stay  ahead  of  the  curve.        They  are  also  tracking  how  organizations  train,  how  people  learn,  and  which  resources   are  becoming  necessary  or  irrelevant.    In  many  ways  how  we  learn  is  becoming  just  as   important  as  what  we  learn.        Effective  workforce  leaders  spend  time  learning  what  other  partners  do  and  how  they   work,  and  sharing  what  they  know.    They  seek  to  maximize  partners’  contributions  in   service  of  solving  community  challenges  and  minimize  the  threat  of  current  and  future   risk.        Many  of  our  workforce  leaders  are  exploring  web-­‐based  "schools"  for  learners  not   suited  to  traditional  educational  environments  and  whether  institution-­‐based  learning  is   becoming  outmoded.    Some  are  tapping  into  community  organizing  as  a  cost-­‐effective   way  of  extending  the  reach  of  learning  opportunities  to  more  homes  and  communities.         An  association  executive  and  scholar  observed:     "We  are  trying  to  build  an  understanding  of  workforce  and  how  systems  work  at  all   levels  in  our  community,  but  we  know  that  those  systems  themselves  need  to   change."           6    
  • 7.   9. Many “Need-to-Knows” The  workforce  leaders  with  whom  we  spoke  listed  an  almost  endless  number  of  skills,   characteristics,  attributes,  and  competencies  critical  to  their  effectiveness  as  leaders.  We   clustered  them  into  four  categories:      Strategy  (goal-­‐setting,  prioritizing,  planning,  convening)    Data  analysis  (collecting,  managing,  understanding  data;  seeing  challenges  and  trends   and  their  causes)    Interpersonal  skills  (team-­‐building,  organizational  development  and  management,   interagency  collaboration)    Public  relations  or  marketing  (making  meaning  out  of  data,  inspire  action)     This  list  continues  to  evolve  and  expand.    We  identified  emerging  skill-­‐set  requirements  in  each   of  these  traditional  categories.     First,  the  process  of  strategy  development  itself  is  changing.  More  iterative,  impact-­‐focused   models  are  taking  precedence.  Leaders  need  to  know  how  to  work  within  this  new  more  agile   framework  and  not  just  the  traditional  five-­‐year  plan.     Second,  firms  and  organization  of  all  kinds,  including  governments,  are  opening  up  their  data.   This  changes  the  role  of  data  analysts  and  knowledge  brokers.    Increasingly,  information   brokers  will  not  just  share  data,  they  will  be  called  upon  to  make  meaning  out  of  it,  and  to   facilitate  its  use  by  other  organizations  and  groups.  Workforce  organizations  are  already  facing   pressure  to  improve  their  data  and  technology  presence  and  train  community  organizations   and  citizens  in  how  to  use  the  data  sets  they  make  available.  They  will  likely  also  be  called  upon   to  aggregate  and  synthesize  many  different  types  of  analyses.  However,  more  eyes  on  all  this   dates  may  be  better  insight  and  intelligence  to  inform  their  strategies  and  programs.       Third,  workforce  leaders  must  develop  the  ability  to  communicate  and  collaborate  with   partners  and  engage  the  public  in  new  ways.  New  technologies  make  large-­‐scale  engagement   easier  than  ever  before,  but  using  them  well  takes  time  and  requires  discipline.  Many   workforce  leaders  expressed  trepidation  about  new  technologies,  tools,  and  approaches,  but   understood  the  need  to  engage  with  them.  Most  are  experimenting  with  some  combination  of   applications,  from  Facebook  and  Twitter  to  LinkedIn,  even  their  own  custom-­‐made  social   networking  platforms.       Finally,  in  their  role  as  communicators,  workforce  leaders  need  to  learn  how  to  tell  effective   stories.  Effective  leaders  recognize  the  power  of  narrative  to  inspire  positive  change  and  help   people  make  informed  choices  on  their  own.    Fundamentally,  our  participants  told  us,   workforce  development  is  about  people—people  teaching,  people  hiring,  and  people  getting   jobs.       7    
  • 8.   This  sentiment  was  a  common  one  during  our  conversations:     “Narratives  really  matter  and  engagement  matters.  If  workforce  boards  are  places   where  people  come  to  talk  and  think  than  they  play  a  very  important  role  in  their   communities.”         10. Tomorrow’s Leaders Workforce  leaders  are  pointing  to  gaps  in  federal,  state,  and  local  level  positions,  noting  that   the  workforce  development  field  is  experiencing  the  same  generational  turnover  occurring  in   the  broader  labor  market  –  a  situation  compounded  by  too  little  attention  to  diversity  and   succession  planning  within  the  field.         However,  as  with  many  of  the  challenges  raised  in  the  focus  groups,  workforce  leaders  viewed   leadership  training  and  recruitment  as  an  opportunity  to  promote  system-­‐wide  improvements.       Noted  one  agency  leader,     "We  really  need  to  grow  the  people  coming  behind  us.  Large  transitions  are  just   beginning  to  occur  and  cultivating  new  leaders  could  be  very  powerful."       The  leaders  we  spoke  with  were  enthusiastic  about  the  emergence  of  younger  and  more   diverse  leaders  in  the  profession.    They  described  the  importance  of  leadership  recruitment  not   as  personnel  replacement,  but  as  an  opportunity  to  redefine  what  leadership  looks  like  in  an   ever-­‐changing  labor  market.    But,  to maximize  the  success  of  this  transition,  workforce  leaders   stressed  the  need  for  mechanisms,  models  and  tools  to  facilitate  learning  and  training  and  to   support  modern  leadership  development  practices  in  the  workplace.   An  agency  director  lamented:     “One  of  our  biggest  concerns  has  to  do  with  the  number  of  people  reaching  retirement   age...how  do  we  institutionalize  the  knowledge  and  skills  they  have?”       11. Training without a Net Our  respondents  raised  concerns  that  so  few  opportunities  exist  for  the  sort  of  knowledge   exchange  required  to  help  tomorrow’s  leaders  succeed.    While  workforce  leaders  are  aware  of   the  need  to  be  forward-­‐thinking  in  their  approach  to  leadership  development,  they  feel  they   have  few  resources  to  be  forward-­‐reaching.  Different  people  need  different  kinds  of   development  opportunities.  The  field  needs  to  respond  in  a  variety  of  ways,  but  resource   constraints  are  real.         Some  leaders  reported  having  surveyed  existing  training  models.  They  found,  on  the  whole,   that  key  programs  they  took  advantage  of  no  longer  exist.  Programs  in  the  field  emphasize   technical  skills  or  “effective  practices”,  but  focus  less  on  leadership  development  and   innovation.    As  one  leader  noted,       8    
  • 9.   “We  have  to  build  a  new  understanding  of  workforce  in  our  communities.  We  have  on   old  pipeline  sense  of  how  people  make  it  through  ...  Maybe  leadership  is  adaptability  –   the  capacity  to  ramp  up  and  learn  new  things  quickly."     Workforce  leaders  are  also  attempting  to  develop  leaders  in  partner  organizations  and   industries  as  a  way  of  preparing  them  for  board  membership  or  other  workforce  leadership   positions.    Training  models  used  for  these  individuals  will  be  substantively  different  than   training  for  future  leaders  who  are  already  well  versed  in  the  language  of  workforce   development.       Finally,  whole  new  sets  of  issues  linked  to  workforce  development  not  currently  addressed  in   models  of  workforce  leadership  training  –  sustainability,  social  innovation,  entrepreneurship,   for  example.    In  general,  workforce  leaders  expressed  interest  in  more  varied  development   opportunities  that  were  specific  to  the  field  of  workforce  development,  both  to  deepen  leaders’   professional  networks  and  because  workforce  leaders  see  development  as  a  competency  the   field  should  cultivate.     12. Real Issues The  world  of  workforce  development  leadership  may  appear  to  be  noisy  and  chaotic.    Leaders   juggle  many  balls,  wear  different  hats,  and  manage  a  host  of  conflicts.  However  the  individuals   we  spoke  with  were  clear  about  the  very  real  issues  at  stake  in  their  work.    One  leader   remarked  with  pride,       “Leaders  do  real  things.  Last  year,  we  put  15,000  young  people  to  work.  The  need  is   70,000,  but  now  everyone  knows  it  and  a  partnership  is  taking  root.”       While  the  work  of  workforce  leaders  may  vary,  their  drive  was  surprisingly  consistent.  Over  and   over  we  heard  stories  of  leaders  who  happened  upon  an  entry-­‐level  position  in  the  field,  only  to   realize  they  could  contribute  to  improving  economic,  social,  and  educational  opportunities  for   their  neighbors,  communities,  and  the  nation.  Individuals  who's  family  members  received  help   when  they  needed  it  (or  did  not)  inspired  many  of  the  leaders  to  ensure  opportunities  for  the   next  generation  were  not  just  a  matter  of  luck,  but  there  by  design.     In  fact,  many  of  the  workforce  leaders  we  spoke  to  see  themselves  and  their  organizations  as   community  stewards.  They  are  serious  and  articulate  about  public  service  and  expect  the  same   of  their  peers  and  colleagues,  stressing  passion  and  commitment  as  a  key  qualification.   “Workforce  leadership  requires  a  genuine  understanding  of  issues,  resources,  and  metrics,”   noted  one  participant.  “Honesty  is  crucial,  and  it  helps  if  leadership  has  a  genuine  passion  for   the  issues."           9    
  • 10.   PostScript   Our  team  of  experienced  interviewers  and  researchers  were  surprised  and  impressed  by  the   power  the  lens  of  "leadership"  brought  to  discussions  of  workforce  development.    This  is  not   the  first  time  we  have  spoken  to  workforce  leaders  about  the  work  they  do.  However,  it  is  the   first  time  we  have  asked  them,  as  leaders  in  the  field,  about  their  priorities.  In  each  instance,   participants—who  ranged  from  locally  elected  officials,  workforce  board  members,  and  policy   experts—put  down  their  scripts  and  spoke  plainly  about  the  issues  that  matter  to  them  and   why.  We  learned  much  from  them  and  hope  to  share  it  widely.       For  more  information,  visit  the  project’s  website  at  www.EnhangingWorkforceLeadership.org,   follow  the  project  on  Twitter  @WFLeadership,  or  email  project  leaders  Kristin  Wolff   (kwolff@thinkers-­‐and-­‐doers.com  or  Vinz  Koller  (vinz_koller@spra.com).           Enhancing  Workforce  Leadership  is  a  Technical  Assistance  Project  of  the  Employment  Training  Administration  of   the  US  Department  of  Labor  operated  under  contract  by  Social  Policy  Research  Associates.    This  project  seeks  to   better  understand  the  nature  of  workforce  leadership  and  document  leaders’  perspective  on  what  can  be  done  to   support  it.    The  views  expressed  are  those  of  the  authors,  Alison  Gash  and  Kristin  Wolff,  and  should  not  be   attributed  to  the  Department  of  Labor.     10