1. Lecture 1 Survey Research & Design in Psychology James Neill, 2010 Introduction to Survey Research

3. Survey research characteristics

4. Purposes of survey research

5. Goals of survey research

6. Pros and cons

7. Summary

8. Types of Research

10. Quasi-experimental

11. Non-experimental Surveys and questionnaires may be applied in each type of research.

13. Control over extraneous variables

14. Powerful method, but can be difficult to do and may not be ecologically valid

16. Non-random assignment

17. Control over some extraneous variables e.g., use criteria for selecting codes and fans

19. Minimal control over extraneous variables

21. Minimal control over extraneous variables

23. Quasi-experimental

24. Non-experimental

26. Quasi-experimental

27. Non-experimental

29. Quasi-experimental

30. Non-experimental

31. Survey Research Characteristics

33. Since the 1980's, theories and principles evolved to create a unified perspective on the design, conduct, and evaluation of surveys ( survey science ).

34. Some Fields Which Use Survey Research Field Examples Demographics Census Marketing Customer satisfation Politics Polls Psychology Attitudes, Emotions Sociology Social trends

36. Behaviours: extent to which households recycle

37. Motivations: reasons for attending university

38. Emotions: Levels of stress and anxiety

39. Satisfaction: Custom experiences

41. Systematic : Follows specific procedures based on survey science and the scientific method.

42. Types : Often presented as interviews or questionnaires.

44. Data : Often quantitative, but can be qualitative.

45. Replicable : Other people using the same methods are likely to get essentially the same results

46. Purposes of Survey Research

47. Purposes of Survey Research There are two broad purposes of survey-based research:

49. census

50. customer satisfaction

51. attitudes

53. Survey Research Purposes Further consider four possible purposes of survey research: Exploratory Descriptive Explanatory Predictive

54. Survey Research Purposes - Exploratory The goal is to discover and explore phenomena e.g., “ What psychological issues are being experienced by survivors of the Indian Ocean tsunami in 2004?”

56. Working conditions (hours, pay)

60. Descriptive

61. Explanatory

62. Predictive

64. Descriptive

65. Explanatory

66. Predictive

68. Descriptive

69. Explanatory

70. Predictive

71. Pros and Cons

73. Access to wide range of participants

74. Potentially large amounts of data

75. May be more ethical (than experiments)

77. Data may be 'superficial'

78. Can be costly to obtain representative data

79. Self-report data only

80. Potentially low compliance rates

81. Survey Research Exercise (Part of Quiz 1) Worth 50% of Quiz 1 (~1% overall) Deadline: Midnight, Sunday 28th February, 2010

83. APA style reference and link to an openly-available survey-based research study in the psychological sciences

84. 1-para summary of the survey research method

85. 1-para summary of the strengths and weaknesses of the survey-based research method

86. Approx. 250 to 300 words

87. Summary

89. Survey research is often non-experimental, using interviews or questionnaires.

90. Survey research is characterised by its systemic approach to sampling representative units.

92. Four research goals are: exploratory, descriptive, explanatory, or predictive goals.

95. low compliance, and

96. reliance on self-report data.

97. References Backstrom, C. H., & Hursh-César, G. (1981). Survey research (2nd ed.). New York: Wiley.