Facebook, Twitter, YouTube, Instagram — everyone says there’s money to be made for health and fitness pros on social media and blogs but where? How? And is it possible to make sales without selling out? From the basics of building a media kit and pitch letter to best practices for following disclosure guidelines, Katy Widrick shares the tips and tricks that will have you making money while also making your readers and partners happy. Plus, learn how to set your prices and create contracts so you can go from hobby blogger to professional.

2. TV/Radio/
Magazine
Executive
Producer
!
Blogger
(KatyWidrick.com,
BugChild.com)
!
Fitness Instructor
(AFAA, PiYo
Strength)
Hi! I’m
Katy.

3. Making Sales…Without Selling Out
• Rule #1: It’s a Numbers Game. {Kind of.}
• Rule #2: Know Your Worth and Your Value.
• Rule #3: Wear the White Hat.
• Rule #4: Pay it Forward (Literally,
if Possible).

4. What, Where, How
• Ad Networks
• Direct Ad Sales
• Ambassador
Networks
• Affiliate Networks
• Sponsored Posts
• Reviews
• Product Sales
• Services
• Spokesperson Work
• Original Content
• Freelance
• Speaking Fees
• Sponsored Social
• ????

5. What, Where, How
Ad Networks
• BlogHer
• Mode Media
• Federated Media/Lijit
• Ad Sense
Affiliate Networks
• Share a Sale
• Commission Junction
• Amazon
• Rakuten
• (Internal Brand
Networks)
Sponsored Posts
• Sweat Pink/Fit
Approach
• FitFluential
• PopSugar Select
• Sway Group (SITS)

6. Media Kits & Cover Letters

7. • Full Name
• Website
• Contact Info
• Brief Description:
You, Blog
• Key Analytics
(monthly averages)
• Recent Photo/Logo
• Rates/Services
Media Kits & Cover Letters

8. Media Kits & Cover Letters
Dear REALNAMEHERE,
!
My name is Katy Widrick, and I blog about healthy living, fitness
and social media at KatyWidrick.com. I’m also an AFAA-certified
fitness instructor and I have a regular series called “Fit Tip Friday,”
in which I share some fun and challenging bodyweight exercises
that can be done by people at all fitness levels and require no
equipment. I am a big fan of your XXXBRAND yoga mats and often
feature them in my videos.
!
I would love to partner with you on an upcoming post,
or perhaps see if there’s something more long-term we
can work on together. I’ve attached my media kit as
well as a few posts from the series. May I call you next
week to follow up?
!

9. Kick Butt, Take Names
• GOOGLE!
• HINT: news releases are great sources!
• Ask on Social Media.
• Ask for DM, then: “I have a marketing
proposal I’d like to send — who is the
best contact?”
• Look on LinkedIn.
• Pick up a phone and call.

10. Master the No-Ask Ask
• Don’t make your deadline THEIR
problem (but express scarcity).
• Be a longtail, longterm partner.
• Stay in their ears, not their faces.
• 80/20 rule applies.
“WHAT CAN I
DO FOR YOU?”

11. Other Opportunities
• IDEA Health and Fitness Association
• http://ideafit.com
• HARO (Help a Reporter Out)
• http://www.helpareporter.com/
• ProfNet
• http://www.prnewswire.com/profnet/
• Your Own Listening Station
• TweetDeck, HootSuite, Google Alerts

12. http://bit.ly/
AdTermsforBloggers

13. 13

14. Money, Money, Money
• Ad Networks Vs. Direct Ad Sales
• Set It and Forget It —> Low Reward
• Heavy Lifting —> High Reward
!
• Use the CPM Rates to Set Your Prices
!
• Research Your Market
• PassionFruitAds.com
• BlogAds.com
• Google AdSense

15. Use CPM Rates to Set Flat Fees
Example: $2/CPM, 10K Monthly Pageviews
1. 10,000/1,000=10
2. 10 X $2=$20 (projected OR flat)
Example: $2/CPM, 50K Monthly Pageviews
1. 50,000/1,000=50
2. 50 X $2=$100 (projected OR flat)

16. Your Toolkit
• Media Kit
• Rate Sheet
• Cover Letter
• Email List/Service
• MailChimp
• AWeber
• Constant Contact
• Sales Shop
• PassionFruit Ads
• BlogAds

17. Getting Paid
• Fresh Books
• PayPal
• PassionFruit Ads
• Google Docs/
Word
• QuickBooks

18. • Specific Deliverables
• Specific Deadlines
• Proof of Performance (Blog Posts,
Social Posts, etc.)
• Set Your Terms Ahead of Time
• 50% Deposit
• Net 30/60/90
Getting Paid

19. Think Big (But Also Small)
• What Can You Offer That’s
Different?
• What is Unique About Your Story?
• What’s Already Working?
• Who Have You Worked
With Before?

20. You Know What They Say…
Photo Credit/Copyright: daarsan/123RF Stock Photo

21. “My Favorite Yoga Mat”
One Post, Many Revenue Streams*
1.Blog Post (Banner Ads)
2.Product Link (Affiliate Sales)
3.Social Amplification (Sponsored Social)
4.Video (Pre-Roll, Sponsored Mention)
5.Syndication on Client Site (Flat Fee)
6.Inclusion in Newsletter (All)
*Pick and Choose Wisely

22. Best Practices
• Be Open, Be Honest: Disclosure
• Post Your Policies
• Know the Laws and Guidelines
• Create and Follow Contracts
• Listen to Your Readers and Followers
• Be Selective
• Be Memorable
• Go Above and Beyond
• Pay it Forward

23. Parting Words
You Don’t Get What
You Don’t Ask For.

24. KatyWidrick.com
kwidrick@gmail.com
@kwidrick
Hi! I’m
Katy.