Did you know that business-to-business media companies have been engaging in influential social communities long before "social media" was the buzz word? Think all companies should be on Facebook?

1. Social Media Business

3. Where? UNLIKELY

7. Social Media Isn’t New Max

8. Today, companies have the potential to reach Thousands, even millions of people in one location But what if the customer you want to reach is in row 262? And, another customer is here And here And there’s a bunch here There’s a few more here

9. The Key to Social Media is Your Audience

10. While Max’s social advertising has attracted numerous audiences, he needs to connect with decision-makers in order to make something happen. Decision-makers Larger audience; not decision-makers

11. Are you going to spend money and time reaching an entire audience with the hope of convincing a few to buy your products?

12. In fact, are you sure you want to give this many people control of your message?

14. Cygnus’ Social Business Media Social Business Media is about influence and engagement. Cygnus Business Media’s communities are comprised of like-minded professionals discussing products, issues and brands.

18. Cygnus Business Media’s Social Business Media Platforms Integrated, holistic and cross channel marketing strategy Think like your customer Your customers decide where and how they get in touch Sales shift from selling to buying Social Business Media involves dialogue Anti- broadcast strategy Interaction between brand and customer is more connected Source: mycustomer.com

19. Cygnus’ Social Business Media Makes You Part of the Conversation Cygnus Business Media’s established Social Business Media platforms present an opportunity to influence product purchases through recommendations, increase brand recognition, and reputation. Call us today! Presented by John French, CEO, Cygnus Business Media