This document recommends 10 social media analytics tools that can help impress and interact with bosses by providing insights from social media metrics and discoveries. It divides the tools into categories for social media metrics from platforms like Google Analytics, Facebook Insights, and Hootsuite; insights from tools like Bufferapp, SocialBro, and Twitter Counter; and social discovery from Social Mention. It advises selecting the most appropriate reports for goals, maintaining regular reporting, and adjusting strategies based on results.