Marketing In Russia

Market Basics ,[object Object],[object Object],[object Object],[object Object],[object Object]

International Agencies ,[object Object],[object Object],[object Object],[object Object],[object Object]

Political Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Attitudes & Preferences Lada Marlboro Smirnoff Mercedes Winston Johnnie Walker 2CV Marlboro Local Vodka BMW Dunhill Remy Martin Volkswagen Chesterfield Stolichnaya Preferences Car Cigarettes Liquor Passive Followers Hopeful Ambitious Western oriented Seeks Status Passive Scraping by Idealistic Practical Ambitious Independent Nationalistic Seeks Status Reliant, nationalistic, Practical, Seeks Value Dominant traits Russian Souls Business Executives Students Cossacks Kuptsi

Product Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]

Closing Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing In Russia

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Marketing In Russia