Profit Optimisation Strategies

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Kate Varini

Presentation slides to introduce you to the complexity of assessing customer profitability

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Linking RM to Profit Optimisation Kate Varini Senior Lecturer Profit Optimisation Training & Development Services

RM Definition ,[object Object],[object Object],[object Object],A focus on what maximization of opportunities in different demand periods

High Fixed - Low Variable (Marginal) Units

Definitions ,[object Object],[object Object],[object Object]

Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object]

Discounting Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],?

Optimisation of Long-Term Profitability…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customer Profitability Analysis or Transaction Profitability Analysis?

Transaction Profitability What we know ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Transaction Profitability What we don’t know

Research - Step 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Profit Optimisation: Objectives ,[object Object],[object Object],[object Object]

Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Channel Strategy ,[object Object],[object Object],[object Object],[object Object]

Direct Web ,[object Object],[object Object],[object Object]

Innovative products – Control Costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],To Do List

Linking RM to Profit Optimisation Kate Varini Skype : kvarini www.youtube.com : rmprofessional Linkedin : kvarini Twitter : kvarini [email_address] [email_address]

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