Domino's Pizza is the second largest pizza chain in the US founded in 1960. It entered India in 1996 and has over 9,000 stores globally. The document discusses Domino's operations in India including inventory management, production process, quality initiatives and issues around procurement and contingency planning. It recommends allowing local offers and products to better meet customer preferences. Domino's ranks first in India for the past 3 years based on operational process.
3. Introduction
• Type- Public Where we have Visited:
• Industry-Restaurants.
• Founded-Michigan, USA in DOMINO’S PIZZA
1960. Shop No. 7-8
• Products- Advocate Chamber
Pizza, Sandwiches, Pasta, C Raj Nagar, Ghaziabad-
hicken wings, Desserts. 201001
• Revenue-$1.425 billion.
4. Introduction
• Second largest Pizza chain in US
• 9000 corporate and franchised stores across 60 nations.
• Domino’s outlet in India opened in 1996.
• Jubilant Food Works Limited, a Jubilant Bhartia Group company holds the
Master Franchise rights for India, Nepal, Sri Lanka and Bangladesh.
• Revenue
– 70 % from home deliveries
– 30 % from OTC sales
5. Mission-Vision
Misson Vision
“Domino’s Pizza is the Pizza “Exceptional people on a
specialist who consistently mission to be the best pizza
delights the customer with delivery company in the
great taste and choices in world”
pizza with friendly, courteous
team members providing
prompt, safe delivery
service”
6. Objectives
• To study & analyze Inventory Management
Process.
• How they maintain their quality standard.
• To konw the customer preference.
8. Type of Lay-out
Entry to Inside
Kitchen Area
Kitchen Area 2
Customer Service Counter
Dining Area
9. Methodology-Production Process
• Pizza Base • 470
prepared Fahrenheit
Dough • Seasoning
Table
• Cheese Makeline
• Topping Oven • Capacity of
blend 5 pizzas at
applied a time
1-2 minutes 1 minute 5-6 minutes
Meets the demand of customer in minimum 10 minutes
In case of free home delivery it takes minimum 30 minutes
10. Existing System-Raw Material Procurement
4 commissaries (Regional Raw materials like
Centralized Facilities) wheat brought in from Tomato, Capsicum
across India: Jalandhar and sent to and Onion
-Delhi –Bangalore commissaries via purchased locally
-Kolkata -- Mumbai refrigerated trucks
12. Inventory Management
ITEM SHELF LIFE
Dough ball 5 days
Mexican Wrap Base 3-4 days
Cheese Dip 4-5 days
Seasoning and Toppings 4-5 days
Onion, Tomato, Capsicum 5 days
Cheese Blend 4-5 days
13. Inventory Management
Mini Cold Storage at Outlet.
Raw-materials are kept in minimum
temp. of -1 to -3.
Maintain approximately 7 days of
inventory.
Some raw-materials are purchased in
daily basis.
Trucks from commissaries replenish
inventory every 7 days.
14. Operational Strategy
Hub and Spoke
Distribution Hubs at 4 commissaries
Delayed Tomato, Capsicum, Onion etc.
Differentiation purchased locally
IST (Inter To cater to sudden variabilities in
Store Transfer) demand
Sales To try to get volumes up during lean
Incentives times
15. Quality Initiatives
SCIP -Store Continuous Improvement Plan
-- Sales, Training, Store operation cost
FTD -Friday Training Day
HTR -Handle The Rush
PRP -Pre-Rush Preparation
ONOM -Operations for Non -Operation
Managers
16. Issues
Proofing - Dough ball can
ideally be used on 3-4th day • If not proofed on these days, then it has to be disposed off.
for the pizza to taste better
• Motivate staff to increase sales through incentives.
Some Problems in NCR • No authority to introduce offers at the local level for any particular day.
Standard Products of • Local preferences not considered.
Domino’s
• In case of contingency, materials supplied from Gurgaon and not
Inter Store Transfer (IST) Noida,which is nearest.
17. Recommendations
Local manufacture of
dough balls to • Usage of deep freezer as in other stores
reduce wastage
• Authority to introduce offers for short period.
Appointing a marketing
professional at local level • For a better market study and introduce new
products suited to local preferences.
18. Conclusion
• Domino’s is ranked no 1 for the past 3 years in Indian
Operation Process.
• Over last 2 years the have opened stores in 15 new cities.
Company Liquidity Asset Mgmt Debt Mngt Profitability ROE
Domino’s 2nd 1st 4th 3rd 4th
Papa John’s 3rd 2nd 1st 4th 3rd
Pizza Hut 4th 3rd 3rd 2nd 1st
MC Donalds 1st 4th 2nd 1st 2nd