2. • Introduction
• Our Products & Services
• Current Scenario
• The Problem
• Opportunity
• The Solution
• Why vivahmanager.com..???
• Company Status
• Domain Expertise of management
• Market Challenges
• Market Segment Served
• Company’ Potential in Market
• Business plan Strategy and Implementation
• Competition
• Competitive Advantage
• SWOT Analysis
• Business Model
• Financial projections
3. • vivahmanager.com is build with an aim of providing one - stop solution for all
wedding needs and that too for free to the website users.
• vivahmanager.com solves the acute problem of finding the right venues for a
particular date.
• vivahmanager.com is not an event management company but enables its users to
plan their complete wedding… For this all you need is you laptop or an android
phone and that’s it… its done…
• vivahmanager.com enables you to view the profile of best vendors in your city along
with their product photos and connect to them.
• vivahmanager.com is not an online directory. Its focus is only on tier1 and tier 2
clients.
4. • Our services include :
Finding Venues for a particular date… Jewellery… Groom wear… Bridal
wear… Mandap decorators... Caterers… Wedding cards…
Photographers… Footwears… Turbans… Mehandi artists… Orchrstra…
Flourists… Transport services…wedding cakes… Dentists…Honeymoon
planners… and many more….
• We are covering almost every aspect of the wedding…..
5. • In today’s era of nuclear family and busy corporate
culture , it is very difficult to manage such a family
event. So, many times people end up with a
compromise or they prefer an event management
company which is a costly alternative.
6. • Wedding generally done by bride’s family, so searching for an appropriate venue for
a particular date is also a very difficult task now a days.
• People need to take leave just for searching venues, check collection on different
stores , etc. And all this happens in a hurry due to the time frame.
• Most of the times , it is very difficult to find the best possible vendor at the required cost.
• Hence , a lot of time is wasted in just exploring and finding the right choice which is
very hectic and frustrating.
• Most of the times, people just don’t get value for their hard earned money….
7. • Hence, the above stated problems gives a great
scope of opportunity and a basis for
vivahmanager.com.
• In the year 2014, India had more than 24 crore
internet users with the growth rate of 14%..
- InternetLiveStats.com
• 30000 couples marry every day in India
- Yourstory.com
• $25 bn dollar industry and growing 30% annually.
- bbc news(asia)
8. • vivahmanager.com solves all above problems ,
thus apart from giving one- stop solution to all the
wedding needs, we provide a value for money .
• At vivahmanager.com, the user can not only find
an appropriate venues for a particular date but
also can check collections of jewellery, clothing,
wedding cards, etc. of the stores / showrooms in
his/her city.
9. • Hence, the user can search for the following from
vivahmanager.com,
1. The user can search availability of venues for a
particular dates.
2. The user can visit different shop profiles and
check their designs and portfolios.
3. The user can compare these designs and
portfolios with other shop’s / brands at the same
place.
4. The user can also view latest offers that are given
by the vendors/ shop owners which are registered
on the website.
10. 5. Hence, for a remote user or someone at a distant place, this is an added
advantage.
6. The user gets a notification on vivahmanager android app about the offers
and discounts and also they receive sms about the same.
7. We also have our paid services, wherein we charge a very reasonable
amount for providing multiple options to the our users which fit into their
budget.
11. • Currently the website is live in Nashik City and in the final stage of testing.
• Currently we have collected 70% data required for the website and
conducting the promotional activities.
• The data includes in complete information of 100 lawns and halls and tied
up with 10 top jewellers, 15 top garmnet shops, 12 top mandap decorators
and many more in the Nashik City.
• Our android app would be launched in the month of feb’15. mkt act fig
12. • Mr. Kushal Kishor Bachkar (Co-founder)
• (B.E. Mechanical and M.B.A in Marketing)
• Exp.: 10 months as a Marketing Trainee in Sharp (I) Pvt. Ltd.
• Mr. Rahul Sunil Suryavanshi (Co-founder)
• ( M. Com and M.B.A in Marketing)
• Exp.: 15 months as Assistant manager in Info Edge (I) Pvt. Ltd.( 99acres.com)
13. • Especially for wedding event, the decisions are
generally taken by the elders who are generally
not internet savvy.
• Awareness is needed.
• Many clients like venue owners are not that
literate to understand the concept easily.
• Clients like jewellery shop owners, bridal wear
and groom wear shop owners are initially
hesitant to display their product images on
website.
14. • We cover nearly every segment which is
related to the wedding in detail.
• Our site can be customised according to
client requirements.
• We have designed our website considering
only tier 1 and tier 2 clients.
15. • Currently in Nashik city, which is a tier 2 city, we are expecting INR 20,00,000 till
May ‘16 at the initial package rates.
• Our goal is to expand in every tier 1 and tier 2 city across India.
16. 2014 2015 2016 2017 2018 2019
Expansion &
Infrastructure
Start Up &
Network
Building
Being One of the
Major Players
Generating
profits Increasing
Market Share
•Raising Capital
• Making Strong
Presence in
Nashik
•Minimum
Investment
Marketing
Strategies
Implementation
• Local
Advertising
•Tie ups with
local vendors.
•Internet
marketing
•Generating
revenues
around 50 lacs
•Recruiting
Emplyess.
•Building Strong
Employee team
•Value added
services.
•Improving
Network &
Services
•Building atleast
8 lac strong user
database
• Through
branding &
Market Share
•Revenue
around 18 Cr.
•Entering into
different
services.
•Expanding to
Tier 1 and tier 2
cities in
Maharashtra
•Print media
Marketing
• Covering all
tier 1 and tier 2
cities rom
western india
and southern
India.
• Covering
North and east
India
•Branding
• Brand
Ambassador
•Media
marketing
•Planning to
become 25 cr
business
16
Diversifying
17. • Competition:
1. Direct Competition:
We will be competing directly with justdial, 360 weddings, sayshaadi.com,
mybollywoodshaadi.com.
2. Indirect Competition:
We will be competing indirectly with local event planners.
18. • We are the only website that covers the
entire phase right from searching venues at
the particular date to honeymoon planning.
• We are truly one stop solution providers with
value to user’s money and time…!!
• We also take care of our user retention even
after his/her wedding.
19. • Strength:
1. Our marketing Strategy of entering into every section where the process of
wedding initiates.
2. Our uniqueness of attracting users on website.
3. Our presence in internet as well as on android platforms.
• Weakness:
1. We lag in manpower.
• Opportunities:
1. The booming billion dollar industry is open to us.
• Threats:
1. A new competition can easily emerge in the market.
