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Visual Impact:
Photography
and Video
for Websites,
Social Media,
and More

Photo: Kristin Kurzawa
Or why pictures matter, really matter.
Everyone knows when
they see a terrible picture-

But what goes into
making
a terrific image?
Color
Composition
Clarity

Photo: Kristin Kurzawa
Rule of Thirds:
Photo: Kristin Kurzawa

9 Equal Boxes
4 Intersecting Points
2 Horizontal Lines
2 Vertical Lines
Tools:
•Digital Cameras
•Camera phones
•Video Cameras
Editing tools:
•Adobe Photoshop
•Photoshop Elements
•Adobe Lightroom
•Instagram and other mobile
applications
Start with the besthigh resolution images (200-300dpi)

This will leave you with great
looking images for uploadingwhich only need to be 72100dpi for the internet!
Videos are great for:
•Interviews
•Recording events
•Teaching skills
•Bringing action to pages
Try:
•YouTube
•Vimeo
Be sure to close-caption
your videos!
The 5 questions to ask when
deciding which image to useWho?
Try portraits, drawings, video
When?
Try images depicting time passing
Where?
Try maps, landscape images,
street photography
How?
Try charts and infomatics
Why?
Try video interviews, before-and-after
photos, or charts

Source: The Back of the Napkin: Solving Problems and Selling Ideas in Pictures. Dan Roam. 2009. Photo: Kristin Kurzawa
Copyright 101
If you didn’t make it…..
don’t take it.

If you take it...get permission first and give the
image maker credit.
According to the American Intellectual Property Law
Association's (AIPLA) survey of the costs associated
with different types of intellectual-property lawrelated lawsuits...
the average copyright case costs $310,000 to litigate
when there's less than $1 million at risk…

Source: The Fair Use Quandary: The anatomy of a copyright infringement dispute
By Samuel Lewis. Digital Photo Pro, Tuesday, December 20, 2011
Get permission to
photograph:
1.On campus
2.Students
3.Whenever it feels like
the right thing to do!
Photo: Kristin Kurzawa
Model Release for Photography for
For valuable consideration received, I grant __________________ and his/her
legal representatives and assigns, the irrevocable and unrestricted right to use
and publish photographs of me, or in which I may be included, for editorial,
trade, educational, artistic, advertising, and any other purpose and in any
manner and medium; and to alter and composite the same without restriction
and without my inspection or approval. I hereby release Photographer and
his/her legal representatives and assigns from all claims and liability relating
to said photographs.
SIGNATURE
(SEAL)

NAME
Thank you!
Kristin Kurzawa

kurzawa@umich.edu

Photo: Kristin Kurzawa

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Visual Impact: Photography and Video for Websites, Social Media and More

  • 1. Visual Impact: Photography and Video for Websites, Social Media, and More Photo: Kristin Kurzawa
  • 2. Or why pictures matter, really matter.
  • 3. Everyone knows when they see a terrible picture- But what goes into making a terrific image?
  • 5. Rule of Thirds: Photo: Kristin Kurzawa 9 Equal Boxes 4 Intersecting Points 2 Horizontal Lines 2 Vertical Lines
  • 6.
  • 7. Tools: •Digital Cameras •Camera phones •Video Cameras Editing tools: •Adobe Photoshop •Photoshop Elements •Adobe Lightroom •Instagram and other mobile applications
  • 8. Start with the besthigh resolution images (200-300dpi) This will leave you with great looking images for uploadingwhich only need to be 72100dpi for the internet!
  • 9. Videos are great for: •Interviews •Recording events •Teaching skills •Bringing action to pages Try: •YouTube •Vimeo Be sure to close-caption your videos!
  • 10. The 5 questions to ask when deciding which image to useWho? Try portraits, drawings, video When? Try images depicting time passing Where? Try maps, landscape images, street photography How? Try charts and infomatics Why? Try video interviews, before-and-after photos, or charts Source: The Back of the Napkin: Solving Problems and Selling Ideas in Pictures. Dan Roam. 2009. Photo: Kristin Kurzawa
  • 11.
  • 12.
  • 13. Copyright 101 If you didn’t make it….. don’t take it. If you take it...get permission first and give the image maker credit.
  • 14. According to the American Intellectual Property Law Association's (AIPLA) survey of the costs associated with different types of intellectual-property lawrelated lawsuits... the average copyright case costs $310,000 to litigate when there's less than $1 million at risk… Source: The Fair Use Quandary: The anatomy of a copyright infringement dispute By Samuel Lewis. Digital Photo Pro, Tuesday, December 20, 2011
  • 15. Get permission to photograph: 1.On campus 2.Students 3.Whenever it feels like the right thing to do! Photo: Kristin Kurzawa
  • 16. Model Release for Photography for For valuable consideration received, I grant __________________ and his/her legal representatives and assigns, the irrevocable and unrestricted right to use and publish photographs of me, or in which I may be included, for editorial, trade, educational, artistic, advertising, and any other purpose and in any manner and medium; and to alter and composite the same without restriction and without my inspection or approval. I hereby release Photographer and his/her legal representatives and assigns from all claims and liability relating to said photographs. SIGNATURE (SEAL) NAME

Notas do Editor

  1. At this moment I want all of us to think of their first and second grade or primary school teacher with those paper mache projects and coloring projects. How many of you have fond memories of picking colors for your art projects back then? Or choosing the chalk for decorating the sidewalk?
  2. reserWhen you begin to reserahc
  3. Vertical or horizontal, sideways or tilted. While most images for the web work best in landscape mode- once you get used to shooting in this rule of thirds format- I would recommend not limiting yourself.
  4. Tools- a lot of people make a lot to do about what they can and cannot shoot with. I say- to create images you need to have a vision, an audience and a tool that you are comfortable working with.
  5. Vertical or horizontal, sideways or tilted. While most images for the web work best in landscape mode- once you get used to shooting in this rule of thirds format- I would recommend not limiting yourself.
  6. Content