The session examined social media best practices, the role of search engines in social media, Google+, social media tools that help maximize campaign ROI, and a case study that examined real results from a real library’s social media campaign. After reviewing the case study, one attendee was able to plan a social media campaign during the session for attendees to view and learn. http://www.kunocreative.com/blog/bid/67858/Social-Media-Marketing-for-Libraries-Real-Cases-Real-Results