The document discusses how blogging can impact businesses. It provides examples of companies that started with 2-3 blogs per month and increased to 12 blogs per month, and the resulting increases in web traffic, leads, and customers. It also discusses adding search engine optimization and content marketing strategies to blogging, which further increased these metrics. The presentation provides tips on blogging, SEO, content marketing and social media to help businesses attract more visitors and subscribers to their blogs.

1. How Blogging Impacts Your Business Empirical data, strategy & tactics. . . Twitter: #KunoBlog Presented by: Douglas Karr Author of Corporate Blogging for Dummies, and Chris Knipper, President of Kuno Creative @douglasskarr @chrisknipper

2. How Blogging Impacts Your Business Empirical data, strategy & tactics. . . Twitter: #KunoBlog Presented by: Douglas Karr Author of Corporate Blogging for Dummies, and Chris Knipper, President of Kuno Creative @douglasskarr @chrisknipper

4. Introductions Chad H. Pollitt Director of Social Media & Search Marketing @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/ChadHPollitt Twitter: #KunoBlog Chris Knipper President @chrisknipper LinkedIn.com/in/chrisknipper Facebook.com/ChrisKnipper

6. Twitter: #KunoBlog Blogging – Why should I care? Filling the top of the funnel

7. Blogging Example #1 Getting started with 2-3 blogs/month Twitter: #KunoBlog

8. Blogging Example #2 Build to 12 blogs/month Twitter: #KunoBlog

9. Blogging Example #3 Blog every day - 28 blogs/month

10. Blogging Events -> Traffic #1 2-3 blogs/month Twitter: #KunoBlog

11. Blogging Events -> Traffic #2 12 blogs/month Twitter: #KunoBlog

12. Blogging Events -> Traffic #3 Get started with 28 blogs/month Twitter: #KunoBlog

13. What Happens When SEO is Added? Example #1 SEO + 12 blogs/month Twitter: #KunoBlog

14. Blogging and SEO Example #2 SEO + 12 blogs/month Twitter: #KunoBlog

15. Blogging Events ->Traffic #1 SEO + 12 blogs/month Twitter: #KunoBlog

16. Blogging Events -> Traffic #2 SEO + 12 blogs/month Twitter: #KunoBlog

17. Blogging and SEO What happens when you stop? Twitter: #KunoBlog

18. Blogging, SEO, & Content Marketing Example #1 SEO, 12 blogs/month, content marketing, social media promotion

19. Blogging, SEO, & Content Marketing Example #2 SEO, 12 blogs/month, content marketing, social media promotion Twitter: #KunoBlog

20. Blogging & Marketing Events -> Traffic #1 SEO, 12 blogs/month, content marketing, social media promotion Twitter: #KunoBlog

21. Blogging & Marketing Events -> Traffic #2 SEO, 12 blogs/month, content marketing, social media promotion Twitter: #KunoBlog

22. Can Blogging Impact Your Business? Increase web traffic, leads and customers for inbound marketing in 12 months http://www.dknewmedia.com @dknewmedia

23. The Marketing (R)Evolution Traditional Tradigital Engagement Twitter: #KunoBlog

25. Content versus Intent Considering Impulse Social Media Blogging Public Relations Lead Nurturing Web Site Whitepaper Case Studies Search Ratings & Reviews Mobile Marketing Discounts Email Marketing Twitter: #KunoBlog

26. The Big Picture

27. Ongoing Process Twitter: #KunoBlog

28. Analysis Keywords Competitors Promotion Twitter: #KunoBlog

30. Path to Engagement Find CRM/Subscribe Read Click Contact Buy Email

31. Implementation Domain Platform Theme Content Call to Action (CTA) Landing Page Twitter: #KunoBlog

32. Optimization Visual Auditory Kinesthetic Twitter: #KunoBlog

33. Promote Social Media Social Network Paid and PR Twitter: #KunoBlog

34. Be Promoted Facebook Like, Facebook Send, Google +1, LinkedIn Share, Retweet Twitter: #KunoBlog

41. Twitter: #KunoBlog Corporate Blogging for Dummies Get Your Copy Today! http://www.corporatebloggingtips.com/