The document discusses advanced marketing strategies including advanced landing pages, behavior-driven communications, and advanced marketing analytics. It provides definitions of each strategy and examples of how the company implemented them. They found their A/B testing improved conversion rates and behavioral tracking reduced costs and risks. They learned data drives leads and their strategy depends on data tracking across channels.

1. Twitter: #KunoLeads Turn Visitors into Customers with Advanced Landing Pages, Behavior-Driven Communications & Advanced Marketing Analytics

3. 3 Definitions Twitter: #KunoLeads kunocreative.com Advanced Landing Pages Behavior Driven Lead Nurturing Optimize your landing page conversion rates with A/B testing . “ Trigger cross-channel communications via email, mobile, and social channels based on user behavior.” Advanced Marketing/Lifecycle Analytics Monitor how leads move through your website and track performance and revenue across all your channels, including social media, mobile, email, & web.

6. Advanced Landing Pages Twitter: #KunoLeads kunocreative.com

7. Advanced Marketing / Lifecycle Analytics Twitter: #KunoLeads kunocreative.com

8. New Options for A/B Testing Twitter: #KunoLeads kunocreative.com

9. Behavior-Triggered Events Twitter: #KunoLeads kunocreative.com

10. Add If/Then Actions To Your Sales Funnel Twitter: #KunoLeads www.kunocreative.com If they look at our prices (A), Then send ->Content Piece (1), If they have done A & B, Then send Content Pieces 1 & 2

11. Behavior Driven Communications Answer With Content Help Getting Started Content Send Related Case Studies Based on Behavior Twitter: #KunoLeads kunocreative.com How Much Should SMB’s and Start-ups Budget for Inbound Marketing? September 3, 2011 Inbound Marketing Budget Inbound Marketing Blog Inbound…. August 18, 2011 Budgeting for Inbound Marketing July 26, 2011 Inbound Marketing Costs – Calculating ROI. July 8, 2011 Price Objections Signed Up For Unused Trial Downloaded Our White Paper

12. 30 Days of Collecting Data Twitter: #KunoLeads

13. Advanced Landing Pages Twitter: #KunoLeads kunocreative.com A B 29.5% 34.7%

14. Twitter: #KunoLeads kunocreative.com Advanced Marketing/Lifecycle Analytics

15. Middle Funnel White Paper Twitter: #KunoLeads

16. Twitter: #KunoLeads Advanced Lifecycle Analytics Twitter: #KunoLeads kunocreative.com 65% download on the first visit!

17. Twitter: #KunoLeads Advanced Lifecycle Analytics – First Touch Twitter: #KunoLeads kunocreative.com

18. Twitter: #KunoLeads Advanced Lifecycle Analytics – Last Touch Twitter: #KunoLeads kunocreative.com

19. Twitter: #KunoLeads Advanced Lifecycle Analytics – Assists Twitter: #KunoLeads kunocreative.com

20. Twitter: #KunoLeads Advanced Lifecycle Analytics – Keywords Twitter: #KunoLeads kunocreative.com

21. Advanced Marketing Analytics Twitter: #KunoLeads kunocreative.com

22. Advanced Marketing Analytics Twitter: #KunoLeads www.kunocreative.com

23. Closed Loop Analysis How did our customers typically behave prior to purchase? >50% less than 4 visits ~50% 5-10 pages Twitter: #KunoLeads kunocreative.com Record Count Record Count

24. Closed Loop Analysis How are conversion rates changing since we started advanced lead analytics? Twitter: #KunoLeads kunocreative.com

27. 3 Definitions Twitter: #KunoLeads kunocreative.com Advanced Landing Pages Behavior Driven Lead Nurturing Optimize your landing page conversion rates with A/B testing . “ Trigger cross-channel communications via email, mobile, and even social channels based on user behavior.” Advanced Marketing/Lifecycle Analytics Monitor how leads move through your website and track performance and revenue across all your channels, including social media, mobile, email, & web.