In the precarious startup world the ability to solve a customer's problem isn't enough. Engaging users and building a passionate following counts just as much as (if not more than) building useful and usable software. For any startup speed is key and Carlos will talk about how to get digital ideas to market sooner while still delivering a product that users fall in love with. Carlos is co–founder of Brighton Agency Spook Studio & The Happy Startup School.

1. THE MINIMUM LOVEABLE PRODUCT
@ K U N G F U C A R L O S
C A R L O S S A B A / U X B R I G H T O N / J A N U A R Y 2 0 1 5

5. GOOD AND CHEAP
NOT FAST

6. CHEAP AND FAST
NOT GOOD

7. GOOD AND FAST
NOT CHEAP

8. THE SPEED V QUALITY TRADE-OFF
LAUNCHING EARLY QUALITY OF EXPERIENCE

9. A VALUABLE BUSINESS IDEA
HINDERED BY A FLAWED DESIGN
OR
A BEAUTIFUL DESIGN HIDING A
FLAWED BUSINESS IDEA

10. “A startup is a temporary
organisation designed to
search for a repeatable and
scalable business model.”
Steve Blank

11. 9/10
STARTUPS
FAIL

14. “
THE VERSION OF A NEW PRODUCT THAT BRINGS THE
MAXIMUM AMOUNT OF VALIDATED LEARNING ABOUT
CUSTOMERS WITH THE LEAST EFFORT.

15. MINIMUM VIABLE PRODUCT

16. “
IF YOU DECIDE TO BUILD A FEATURE,
YOU SHOULD LIVE UP TO AT LEAST A
BASIC STANDARD OF EXECUTION ON
THE EXPERIENCE SIDE.

17. “
THE VERSION OF A NEW PRODUCT THAT BRINGS THE
MAXIMUM AMOUNT OF LOVE FROM CUSTOMERS WITH THE
LEAST EFFORT.

18. MINIMUM LOVEABLE PRODUCT

20. THINK
BIG

21. START SMALL

23. “BUILD SOMETHING
THAT A SMALL
AMOUNT OF USERS
LOVE”
SOURCE: Y COMBINATOR

24. 10 TIPS
TO MAKE IT
MINIMUM
LOVEABLE

25. 1. BUILD SH!T THAT MATTERS

26. START
WITH
WHY?

28. THE VISION

29. TIP
PINPOINT YOUR PURPOSE & VALUES

30. 2. STAY FOCUSED

32. IF YOU CAN'T FIT EVERYTHING IN WITHIN THE
TIME AND BUDGET ALLOTTED THEN DON'T
EXPAND THE TIME AND BUDGET. INSTEAD,
PULL BACK THE SCOPE

33. 3. TIMEBOX IT

36. 4. SOLVE ONLY HIGH VALUE PROBLEMS

38. 5MINS
LIFE’S TOO SHORT…
TO BUILD SOMETHING NOBODY WANTS

39. TIP
VALUE PROPOSITION CANVAS

40. 5. ADD SUPRISE AND DELIGHT

42. CREATE AN
EMPATHY MAP
TIP

43. 6. INVEST IN DESIGN

44. DESIGN
FOR
EMOTION

45. OR PERSONAS
TIP

46. 7. GET ‘EM HUNGRY

50. TIP

51. 8. BUILD YOUR TRIBE

53. WHO’S GONNA LOVE YA?

56. TIP CREATE A MANIFESTO

57. 9. BUILD IN REMARKABILITY

59. SHOW YOUR PERSONALITY

60. IF YOU CARE
THEY’LL CARE

61. 6 STEPPS
Social currency
Triggers
Emotion
Public
Practical value
Stories
TIP

62. 10. MAKE IT PART OF A STRATEGY

63. GOOD STRATEGY
DIAGNOSIS
GUIDING POLICY
SET OF COHERENT ACTIONS

64. 5MINS
PIVOT = A CHANGE IN STRATEGY
NOT A CHANGE IN VISION

65. IN
SUMMARY

66. GAIN A FOLLOWING WHILE
EXPLORING OPPORTUNITIES

67. VIABLE DELIGHTFUL
REMARKABLE TRIBAL

68. VIABLE

69. VANITY
Flickr image from angermann

70. VALIDATION

71. DELIGHTFUL

72. DESIGN
FOR
EMOTION

73.
(n) ROBOT
A PERSON WHO WORKS MECHANICALLY WITHOUT
ORIGINAL THOUGHT, ESPECIALLY ONE WHO RESPONSES
AUTOMATICALLY TO THE COMMANDS OF OTHERS

74. REMARKABLE

75. THE NET PROMOTER SCORE

76. TRIBAL

77. BUILD YOUR TRIBE
8

78. GET THE BALANCE RIGHT
LAUNCHING EARLY QUALITY OF EXPERIENCE

79. BUT…
BE AWARE

80. A BEAUTIFUL DESIGN HIDING A
FLAWED BUSINESS IDEA
OR
A VALUABLE BUSINESS IDEA
HINDERED BY A FLAWED DESIGN

81. @KUNGFUCARLOS
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