Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Julia Roy
1. A Brand You Should Know: Julia Roy The Ultimate “Digital Girl”
2. Who is Julia Roy? “I am the wild child of the Internet” Host Tweet Week Digital strategist New media Social strategist/media coordinator Social Networking Social Media Personal Branding Brand Management
3. Charity begins at home… Studied international relations &political science but wasn’t for her. Bartended then worked for Making a Change for Katrina Her site got more hits than the official website &was listed 1st on Google search. Social media made it a success she joined multiple social sites kick-starting her new career She’s worked with BMW, Mountain Dew UsesFacebook, Twitter, LinkedIn www.juiliaroy.com
4. She used her professional success to create a Powerful Online Brand described as pretty, original, digital Girl tries out new prod- ucts especially apps sharesher opinion Unique Geeky look has become a stamp of approval for technology advancements, brands & corporations looking for larger consumer base Now she can indulge her fashion addiction, when Brands like Vanity Fair ask her to be in a photo shoot with other Twitteratti, although they are jealous of her unorthodox Fame and don’t consider her notoriety as genuine fame She’s built a trendy, forward thinking brand where she loves to show her style & brand
5.
6. Why Julia Roy is a Brand to know? success was built by connecting brands and consumers through social networking authenticity has made her a Personal Brand in itself blogging and social-networking gave her this much success then…
