5. Economic Statistic
Gross National Product: 3.43 billion VND (2013) >< 3.1 billion (2012)
Rate of growth: 6% (2014)
Personal income per capita: 1077.91 (2014)
Average family income: 37.6 (2008)
6. Economic Activity
Distribution of wealth
Middle Income classes: Currently 12 million (expect to 33 million by 2020),
the current earn $1900 per year (expect $3000/ year)
7. The Aspect of Science & Technology
Current technology available
Technological skills of the labor force: Scan and RFID tags - “Nedap”
8. Marketing Plan
1. Product
Clothing, Shoes, Cosmetic, and Accessories
Economical, Trendy, and Stylish Products
Inspired by the latest fashion show collection
2. Transportation: Airplane, Truck and Railway
3. Communication: TV Commercial and H&M’s Website
13. Our Sale Goals
Vietnam Clothing Industry Sales: Fast Growth & Expect 34% increases by 2018
H&M’s Sales Goal for 2016 in Vietnam: 10% increase per quarter
15. Market Entry Summary
H&M Value Offering
Website
E-Commerce
Mobile Marketing
Ads and Billboard
BU Campaign:
https://www.youtube.com/watch?v=s4xnyr2mCuI
Conclusion