My talk at TechEd. Sorry had to remove the photos I had used.

1. Another Day In Paradise Anandan Kumaran Architect Microsoft Consulting Services

2. Paradise ?

3. What is this session about ?

4. I WANT FACEBOOK IN MY COMPANY

5. Social Enterprise Seen any company that does not want a portal with “all “ apps and social ?? Through 2015, 25 percent of enterprises will routinely utilize social network analysis to improve performance and productivity.

6. I WANT TO BE ON THE CLOUD

7. Rise Of The Cloud Everyone has to be a part of this “elevation” otherwise you are doomed you “filthy animal”  when small organizations (100 users) migrate to cloud, there is likely to be an up to 90% reduction in energy use and carbon emissions.

8. I AM RUNNING OUT OF IP ADDRESS

9. Sorry no address for you. it's now a necessity, not a luxury, to rebuild the Net Direct connections between users and sites...allows for faster, more reliable, more secure, and less costly Internet service

10. ROLL THIS OUT NOW

11. Fast Delivery We deliver in 3 days or our solution is free. When we grew up, we had the milkman, the butchers and bakers who delivered. With the new wave of Supply Chain, multiple vendors, 3rd party delivery you just have to know your market Before you grow too fast.

12. GIVE ME THE BEST OF ALL

13. Nothing but the best Jack of all Master of none A farmer was munching on a cookie, as he watches the rooster chase a hen around. He throws a piece of cookie to the ground. Seeing it, the rooster stops chasing the hen and runs to the piece of cookie. The farmer shakes his head slowly and says, “Gosh, I hope I never get THAT hungry.”

14. ALL STANDARDS SHOULD BE ADDRESSED

15. Be(A)ware Of Standards Contradictions do not exist. Whenever you think you are facing a contradiction, check your premises. You will find that one of them is wrong. Perhaps the biggest challenge to building a secure infrastructure is the trade-off you must often make between implementing standards For security and standards FOR performance.

16. Recap INNER MEANING DERIVED MEANING DEEPER UNDERSTANDING

17. GREEN CLOUD

18. Synchronicity is Dead

19. Synchronicity is Dead Synchronicity encourages dependency Componentization tries to control the complexity of software system by divide-and-conquer.

20. Decomposition Decompose application into work loads (servers) Break up the work types that your application does so they can operate out of band over units of time. Synchronicity (scale out) is not by server. It is by virtual server image.

21. Where Data Center Power Goes Focussing on all pieces of the pie  Microsoft’s Quincy data center uses 100 percent renewable hydropower.

22. Pay Attention To Size Pay for what you will eat and not might eat. Additional annual investments in energy productivity of $170 billion through 2020 could cut global energy demand growth by at least half.

23. Packaging Pay for what you will eat and not might eat. “Think of the toddler years as a wacky and crazy - but short - period of time, ... Slow down and see past the chaos of it, and you'll see that good things truly do come in small packages.”

24. Consumers What succeeds in Consumer Space will succeed in the Enterprise. Groupon, a collective buying website, is valued at $1.35B, the second fastest company to grow to a $1B evaluation in history

26. IT managed updates

27. Access within network

28. HelpDesk

29. Employee owned

30. Manufacturermanaged

31. Access from anywhere

32. Self-HelpOver 65% of the Fortune 100 is already deploying or piloting iPad. 1/3 of US information workers use a personal mobile phone for work.

33. CONSUMERIZATION OF IT

34. Blurred Work/Life divide Is there app called “Get A Life” out there? 19 percent of American workers check job-related email outside regular business hours before getting out of bed in the morning or after getting into bed at night

35. Consumer Oriented Architecture Guess what this is ?

36. Consumer Oriented Architecture Why did the telephone directory change?

37. Curtail Freedom Control everyone else instead of solving their obvious problems “A dictator must fool all the people all the time and there's only one way to do that, he must also fool himself.”

38. Balance Balance between risk (enterprise needs) vs innovation (consumer needs) If you printed Twitter, you'd be able to fill 133,000 copies of the King James Bible—and if you laid those printed pages end-to-end, they'd could be wrapped around the world two and a half times. (Good, January 2010)

39. Consumer Oriented Architecture Today we build systems like Railroads

40. Consumer Oriented Architecture Multiple stages planning, process.. Blah.. Blah.. Blah..

41. Consumer Oriented Architecture And defined milestones, phases, etc..

42. Consumer Oriented Architecture All these to maximize operational efficiency and predictability than business demand

43. Consumer Oriented Architecture Resiliency or Adaptability ? ?

44. Consumer Oriented Architecture Like the Auto enterprise must adapt to destinations on demand

45. Consumer Oriented Architecture Meet Bob – a member of the IT middle class Bob wants what he wants right now, knows its cheap, and doesn’t care who provides it. Bob is a motivated but not a technical user. He can surf, but he can’t fix anything While more than happy to show off what he has accomplished, Bobs real goal is to impact his life. Bob wants to find a real place with turn by turn support; not use a GPS. Similarly Bob expects add-ons to add to ease of use not increase complexity. Bob is a “more than daily” user of technology on many devices

46. Consumer Oriented Architecture IT spend versus per App development cost

47. Consumer Oriented Architecture Device Use versus Average Retail Price

48. Consumer Oriented Architecture Downloaded versus Shipped software

49. Complex..Complexity..rara.. Technical skill is mastery of complexity, while creativity is mastery of simplicity

50. Narrative Fallacy Everyone lies, including me   People are not predictable. You need a story to displace a story. Metaphors and stories are far more potent (alas) than ideas; they are also easier to remember and more fun to read

51. Natural Interface

54. Co-process: Interference“The best way to escape from a problem is to solve it.”

55. Chunking BBROYOGBHVGW - B.B.ROY of Great Britain Had A Very Good Wife … you can remember much more than what is obvious like you can remember octets compared to binary

56. Kum’s Game you can remember much more than what is obvious like you can remember octets compared to binary

57. Magic Number How many items can you remember? Miller, G.A. (1956). The Magic Number Seven, Plus or Minus Two: Some Limits on our Capacity for Processing Information, Psychological Review.

58. Affordance The quality of an object, or environment, that allows an individual to perform an action A device/interface make it obvious on what can be done

59. Affordance Don’t make me think “Usability is like oxygen - you never notice it until it is missing”

60. God’s / Moore’s/ Buxton Law DOA Moore’s / Buxton’s Law God’s Law Remember the Magic NUMBER 5, 7 , 9 2011 2011

61. Context Is King How does it matter to me? 70% of adults between 18 and 24 years of age would allow permission-based advertising on their devices provided they received content valuable to their personal needs

62. Not just data Use that technology now CNET said “Its cool” “I think we have to accept that a lot of people don't know how to buy shoes. It's not like buying a car; there's no one-size-fits-all.

63. Human Capacity The most important technology to understand is the human “I think we have to accept that a lot of people don't know how to buy shoes. It's not like buying a car; there's no one-size-fits-all.

64. Recap ASYNCHRONOUS CONSUMER FIRST CONTEXT

65. ( What / WHY ) SHOULD I ? ARCHITECT

67. A good idea when IS IT bad?

68. Yin Yang Of Architecture How many perspectives can you see? “In order to keep a true perspective of one's importance, everyone should have a dog that will worship him and a cat that will ignore him.”

69. Built to last This solution will last a 100 years. Really!! Why??? Average life of applications in today’s world is 3-6. The only exceptions are mainframe applications.

70. Built to Change “A wise man changes his mind, a fool never” - Spanish Proverb “God, grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” - Reinhold Niebuhr

71. Speed Of Solution A car which can go 0 -250 KPH in 6 secs. In our cities? A 3-year thumb rule for start-ups is the time it takes for them to mature and come to a good productive stage on a average

72. Golden Hammer Don’t worry I have the solution, btw it is optional for you to tell the problem The anti pattern of this happens to be “Not invented here so cannot be trusted or used"

73. TECHNOLOGY SOLUTION not answer

74. Fatal Attraction Technology can be very easily a decoy A computer lets you make more mistakes faster than any invention in human history - with the possible exceptions of handguns and tequila

75. Wealth The best and fast performing stock trading application is all I need. Wealth can only be accumulated by the earnings of industry and the savings of frugality

76. Healthy Muscles come and go; flab lasts “To keep the body in good health is a duty...otherwise we shall not be able to keep our mind strong and clear.”

77. Placebo Button An illusion of control gives a sense of satisfaction and security. Door Close button is there mostly to give passengers the illusion of control. In elevators built since the early ’90s. The button is only enabled in emergency situations.

78. Anti – Pattern Vs Anti-Anti- Pattern McKinsey Syndrome Obedient Butler Just a cookie-cutting re-delivery…

79. Anti – Pattern Vs Anti-Anti- Pattern Napkin Doodle Documentation Overkill Light projects don’t need heavy process…

80. Anti – Pattern Vs Anti-Anti- Pattern YAGNI Gold Plating Too low on priority list…

81. Hit them Hard Understanding the buyer is the key to being a strong seller “Ours is the age of substitutes: instead of language, we have jargon: instead of principles, slogans: and, instead of genuine ideas, bright ideas” – Eric BentLEY

82. Funded Vs Bootstrapping We have a proof of concept / whitepaper / blah.. blah.. “If you find that you're spending almost all your time on theory, start turning some attention to practical things; it will improve your theories. If you find that you're spending almost all your time on practice, start turning some attention to theoretical things; it will improve your practice.”– Donald KNUTH

83. Biomimicry Do you really want to reinvent the wheel? Reuse “Some people just have a passion for nature, a particular attraction to life itself, ... Many people love the environment, but some people are equipped deep down to be conservationists, so when you love something, you do your best to make sure you don't lose it.”

84. Long Nose Of Innovation Touch is so trendy and cold. It is “Cold” actually. 1984 Everything—including touch—is best for something and worst for something else. True innovators needs to know as much about when, why, and how not to use an otherwise trendy technology, as they do about when to use it.

85. Incremental and Conceptual Innovation Threadless, an internet-based T-shirt company, asks consumers to submit shirt designs they've created--it gets as many as 300 submissions a day--and allows its large fan base (1.5 million Twitter followers) to vote on the ones they like best. More than 300 winners each year get paid $2,000 for their creations. The company sells them for $18 each. 7 new designs are released a week.

86. Technology & Business Change Conceptual Innovation Web technology Redefining how books are sold ERP software Automating and standardizing business processes with best practices Adding workflow to SharePoint Incremental INNOVATION Automating processing for insurance claims

87. Enabling Process Innovation Write code or buy a package?  Information overload costs the U.S. economy $900 billion per year in lowered employee productivity and reduced innovation.

88. Technologically drunk Who needs a vacuum cleaner? “Man is a creature of hope and invention, both of which belie the idea that things cannot be changed.”

89. Architect vs Engineer

90. Engineer One has to look out for engineers they begin with sewing machines and end up with the atomic bomb Engineering is the discipline, art, and profession of acquiring and applying scientific, mathematical, economic, social, and practical knowledge to design and build structures, machines, systems that safely realize improvements to the lives of people.

92. Architecture Building Architecture: The art and science of designing and erecting buildings. Medicine: The art or science of treating disease with drugs or curative substances, as distinguished from surgery and obstetrics. The medical profession. IT Architecture: The art or science of designing and delivering valuable technology strategies. Architecture aims at Eternity ( Well ALMOST !!  )

93. Who is AN ARCHITECT?

94. Architect Architecture aims at Eternity ( Almost.. )  Architecture is a business in which technical knowledge, management, and an understanding of business are as important as design

95. Five Pillars

96. Pillars Business Technology Strategy IT Environment Quality Attributes What kind of pillar can't hold up a building?........wait.......................................wait...............................................wait ..........................wait…………………………………..wait…………………………………....A caterpillar.

97. Pillars - 2 Design Human Dynamics Design is the conception and planning of all of the products made by human beings …Human dynamics are the communication, political and leadership skills necessary for any IT Architect… critical and involve up to 80% of IT architect routines

98. First architect ?

99. First Architect Architecture is about balance and harmony Some mothers are kissing mothers and some are scolding mothers, but it is love just the same, and most mothers kiss and scold together. ~Pearl S. Buck

100. Stakes & Stakeholders - Family We're a bunch of different food stakeholders concerned about what is being offered for lunch.

101. Stakes & Stakeholders - Work What’s the difference between negotiating and mediation? Negotiation is where people get emotional about the money and mediation is where people get the money after becoming emotional.

102. Architect As Project Manager Nothing is impossible for the person who doesn’t have to do it. The bitterness of poor quality lasts long after the sweetness of making a date is forgotten.

103. Pilot Operates Ahead "640K ought to be enough for anybody." - Bill Gates "Man will never reach the moon regardless of all future scientific advances." -- Dr. Lee DeForest, Inventor of TV

104. Archtypes Different types Modeller Hands-on Innovator Risk mitigator Some mothers are kissing mothers and some are scolding mothers, but it is love just the same, and most mothers kiss and scold together. ~Pearl S. Buck

105. TO BE OR NOT TO BE “It was my choice, I wanted something different, something funky.” “We only see what we look at. To look is an act of choice.”

106. Assembler Three most terrifying words in the English language: "Easy to assemble” Some mothers are kissing mothers and some are scolding mothers, but it is love just the same, and most mothers kiss and scold together. ~Pearl S. Buck

107. Recap Create PARADISE GO THRU HELL ASSEMBLER/ALIGNER

108. God knows He's a great architect. An architect knows he's greater than God.

109. Twitter : Kum72 God knows He's a great architect. An architect knows he's greater than God.

110. © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.