1. Using Content To Create Personality Social Media & Content Strategy

2. Social media is rad…I want it!

3. Why you need content strategy Content

4. Content strategy needs to answer What types of content do we need? What’s the tone? When do we need it and how often? How do we get it and who creates it?

5. Start with some background

6. Who are you?

7. Who’s your audience?

8. Where do you fall on the spectrum? Social media is a dress-down event – wherever your brand is currently, take it one step down the scale.

9. What are you like?

10. Make a plan

11. Types of content The type of content you create can say something about your brand’s personality. A tendency towards quick videos is totally different than long text heavy blog posts.

12. Tone within content

13. Tone within content Style Guide Doesn’t have to be AP style necessarily. Fit into your personality Use “lingo” of your audience It’s a balancing act You want to fit into the demographic of your audience without sounding like a caricature or mocking You want to speak on the audience’s level without coming off as speaking down to them or dumbing yourself down

14. Execute

15. Timing When will your audience be active and interested in consuming your content? When will you be able to respond and interact as well?

16. Frequency How much do you have to say? How much does your audience want to hear? Adopt a rate of updates that you can realistically support