10 slides to help you build better presentation slides.

1. brandstorming
10 dicas
básicas
10 basic
para boas
apresentações
Portuguese
version available
tips
for good
Contato
licensed under
São Paulo
Brasília
presentations
© 2010 BrandStorming

2. brandstorming
1.
Avoid information
overflow.
Be direct.
Image
Shutterstock
© 2010 BrandStorming

3. brandstorming
2.
Para a massa: 4 ovos inteiros, 1 xícara de açúcar, 1 xícara de
farinha de trigo Para o recheio: 1 lata de leite condensado
cozido em banho-maria por 1hora na panela de pressão
Para a cobertura: 150 ml de creme de leite fresco bem gelado,
To much text 12 colheres (sopa) de açúcar de confeiteiro, Flores naturais e
confeitos de açúcar para decorar
disperse your Modo de preparo: Na batedeira, em velocidade alta, bata bem
os ovos. Sem parar de bater, adicione o açúcar e bata até obter
audience focus. uma mistura bem fofa. Reduza a velocidade da batedeira e
acrescente aos poucos a farinha (para que amassa fique bem
homogênea, finalize misturando com as mãos). Em uma forma
Be short. alta de buraco no meio de 25 cm de diâmetro, leve ao forno
médio (180 ºC), preaquecido, de 25 a 30 minutos ou até dourar.
Deixe esfriar, corte o bolo ao meio no sentido horizontal e
recheie com o doce de leite cozido frio. Reserve.
Recipe
Maria Luiza Fontoura
Claudia Magazine
© 2010 BrandStorming

4. brandstorming
3. architecture
Use high quality
images with impact
and meaning.
Be visual.
Image
Shutterstock
© 2010 BrandStorming

5. brandstorming
4.
Use fonts with
appropriate size.
readability
Readability first.
readability
down with small copy
Illustration
Brandstorming
© 2010 BrandStorming

6. brandstorming
5. readability
readability
Use few colors
and fonts with
parcimony and
good contrast. readability
“Less is more”. readability
Mies van der Rohe
Illustration
Brandstorming
© 2010 BrandStorming

7. brandstorming
6. big copy
For information
hierarchy sake,
normal copy
use few variations highlight
of the same font.
Hierarchy rules.
Illustration
Brandstorming
© 2010 BrandStorming

8. brandstorming
7. Why?
Bullets may kill.
• they don’t simplify
Just avoid it. • they look definitive
“Guns don’t kill • they pile up
people; bullets do.”
http://bit.ly/bbzlYf • they aren’t interactive
Illustration
Brandstorming
© 2010 BrandStorming

9. brandstorming
8. left margin alignment
Keep a single
diagramation
centered
pattern.
right margin alignment
It makes reading
more friendly.
choose one and stick to it
Illustration
Brandstorming
© 2010 BrandStorming

10. brandstorming
9. gastronomy
Avoid images with
excessive details.
It can make type
contrast impossible.
Simplifiy.
Image
Shutterstock
© 2010 BrandStorming

11. brandstorming
10. gastnoromy
Always double
check spelling study of the
for typos. relationship between
If you can’t find’em
someone will do... culture and food.
Revise. And again.
Answer
Gastronomy is
mispelled above.
© 2010 BrandStorming

12. brandstorming
try the ideas proposed
This is just a starter
to help improving and add yours.
your presentations.
Contact
spread the word. ksoliv@
brandstorming
.com.br
Layout and Copy
Brandstorming
Kleber Oliveira
© 2010 BrandStorming

13. brandstorming
Legal copy Este trabalho está licenciado sob as regras de Creative Commons para
Atribuição / Uso não Comercial / Licença 3.0 Brasil.
Para visualizar a licença, visite http://creativecommons.org/licenses/by-sa/3.0/br/
ou envie uma carta para Creative Commons,
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This work is licensed under the
Contact
Creative Commons Attribution-Share Alike 3.0 Brazil License.
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/br/ ksoliv@
or send a letter to Creative Commons,
171 Second Street, Suite 300, San Francisco, California, 94105, USA.
brandstorming
.com.br
© 2010 BrandStorming