How the pursuit of the most social wedding ever taught me the eight steps to choreographing social engagement.

1. The Hashtag Wedding
How the pursuit of the most social wedding ever taught me
the eight steps to choreographing social engagement.
Kevin Skobac | @kskobac

2. Who am I?
+ Kevin Skobac
+ VP, Digital + Social Strategy @ SS+K
+ 8 years in digital marketing
+ Brandeis University alum

3. What is SS+K
+ “An integrated marketing and
communications agency specializing in
social engagement”
+ Roots in politics and social action
+ 75 people in NYC, DC + Detroit
+ Going on 20 years, still private and
media agnostic

4. The Work We Do

5. How to choreograph your brand’s
social engagement to achieve your
desired results

7. (That’s me on October 14th, 2012)

8. How the pursuit of the most social
wedding ever taught me the eight
steps to choreographing social
engagement

9. 1. Start with a goal
2. Identify your target participants
3. Educate the audience
4. Incentivize participation
5. Stimulate reasons to act
6. Illustrate the impact
7. Participate with your community
8. Close the loop

10. 1. Start With a Goal
Ang and Kev host
the most social
wedding ever

11. 2. Identify Your Target Participants

12. 2. Identify Your Target Participants
Where they are Where they aren’t

13. 3. Educate the Audience

14. 3. Educate the Audience

15. 3. Educate the Audience

16. Dave Shuto
4. Incentivize Participation Mark Ulber
Flower girl ......................................................Leah Im
The Korean ceremony (Paebaek) with the immediate family to follo
during cocktail hour. All guests are welcome to watch but please fe
free to continue to mingle, eat and drink during this ceremony.
Martha Clara Vineyards | Riverhead, NY
October 14th, 2012
Don’t forget to Instagram the wedding! Best Photo wins a prize.
Officiant ........................................Rabbi Barry Schwartz #angwedskev
Mother of the Bride ................................... Kum Jong Im
Mother of the Groom .................................... Gay Skobac
Father of the Groom ................................ Edward Skobac
Maid of Honor ............................................... Clara Im
Best Man ............................................... Andrew Skobac
Bridesmaids ..................................... Martine Boursiquot
Edna Chen
Hilary Goss
Noor Mayal
Tanayia Washington
Groomsmen ................................................ Benn Egan
Santosh Ganesan
Ari Genauer
Bruce Greenspan
Paul Im
Conor Kilroy
Dave Shutoff
Mark Ulberg
Flower girl ......................................................Leah Im
The Korean ceremony (Paebaek) with the immediate family to follow
during cocktail hour. All guests are welcome to watch but please feel
free to continue to mingle, eat and drink during this ceremony.
Don’t forget to Instagram the wedding! Best Photo wins a prize.
#angwedskev

17. 5. Stimulate Reasons to Act

18. 5. Stimulate Reasons to Act

19. 5. Stimulate Reasons to Act

20. 5. Stimulate Reasons to Act

21. 5. Stimulate Reasons to Act

22. 6. Illustrate the Impact

23. 6. Illustrate the Impact

24. 7. Participate With Your Community

25. 8. Close the Loop

26. 8. Close the Loop

27. Why I’m Talking About This

29. “#sceneyyc”
“Calgary #SceneYYC”

30. A Few Real Examples

31. REGISTER AT GOTTAREGISTER.COM
Make a photo. Post it on Instagram. Tag it #ForAll THE DEADLINE IS OCTOBER 9TH

39. Thank You.
Kevin Skobac
kskobac@ssk.com
@kskobac
kskobac
http://www.ssk.com