Presentation about Online Display Advertising on the Google Display Network (GDN).
-Why Display Advertising
-Ad Formats
-Website Examples
-Case Studies
-Targeting Features
More at: http://www.netprospect.gr/services/online-marketing/display-advertising
7. Target the Right Audience (1)
Contextual Targeting
◦ Ads to relevant web pages
(choose Keywords Ads on Pages with those Keywords)
◦ e.g. Targeting golf-related websites if you sell golf clubs.
Placement Targeting
◦ Select Specific Sites
Interest Targeting
◦ Target People based on their Online Behavior
◦ e.g.: Travel ads for travel fans: that's the simple goal of interest categories.
Topic Targeting
◦ Pick a topic (like travel, entertainment, fitness, etc.)
◦ Google will show your ads on groups of quality sites related to that topic
8. Target the Right Audience (2)
Target Demographics
◦ Gender
◦ Age
Remarketing
◦ Show Ads Only to people who have Already visited your Website
◦ Build Remarketing Lists according to Pages Visited
Other Targeting Features
◦ Geography
◦ Language
◦ Ad-Scheduling
◦ Frequency Capping
◦ many – many other targeting features