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The return of  SoLoMo n Kshitiz Anand  |  Design Strategist  | @kshitiz  |
Socialo Localizationo Mobilio
We live in  exciting  times … but its  challenging  too !
Exciting Developments  in Design Changing lifestyles For a better world Information on the go Everyone a designer Rise of Social Networks Machine Power Design in the boardroom
It took  852 days  for Facebook and 780 days   for Twitter  to get to 10 Million members Google+ took  16 days  to get there. In 4 weeks time it reached 25 million users
 
 
 
 
Challenging Designing for mass appeal Rise of Publicy Criticality of Design Information overload Expanding domains Everything is monitored A smaller world
Exciting Challenging + Complex ?
“ Complex Systems are shaped by all the people who  use them, and in this new era of collaborative innovation,  designers are having to evolve from being the individual  authors of objects, or buildings, to being facilitators of change amongst the large group of people.”  - John Thackara in ‘In the Bubble’
“ Complex Systems are  shaped by all the people  who  use them, and in this new  era of collaborative innovation ,  designers are having to evolve from being the individual  authors of objects, or buildings, to being   facilitators of change   amongst the   large group of people .”  - John Thackara in ‘In the Bubble’
The world  is my playground
But now it  comprises of Fans Followers Likes DM IM Chats Friends Circles Hangouts Touchscreens Tablets Tweet Retweet Sharing Pictures Video People Socializers Information Speed Mobile Networks
But now it  comprises of Fans Followers Likes DM IM Chats Friends Circles Hangouts Touchscreens Tablets Tweet Retweet Sharing Pictures Video People Socializers Information Speed Mobile Networks … and its complicated !
Get me an  expert  at all this! This is too much for me to handle!
Who are you?  What do you do?  I am a UX Designer!  I do everything!
 
You’ve got great skills! We know exactly what we want! Have you met my men and ministers Socialo, Localizationo and Mobilio?
See, I can do this design too. This should be exactly like this.  No your majesty, it should be changed this way!  Umm.. Actually can we see more options of this?  Why can’t they let they just let the designer do all the design!
Consciously  Sub-Consciously  Co-creating the User Experience
A basis for Co-creation in  Activity Theory
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why  co-creation is happening Contd…
[object Object],[object Object],[object Object],[object Object],[object Object],Why  co-creation is happening
I hereby give you the permission to pitch in your ideas to the design Too many cooks spoil the broth Yay ! We have a say in the design!
Now that we are co-creating, we can do things  faster!   And get this done in lower costs!  Yaay!!!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What  can be co-created
The power to the people!  Let the  co-creations begin!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],When & where  to use it
How  co-creation happens ,[object Object],[object Object],[object Object],[object Object],[object Object],Designer User Technology Business
[object Object],[object Object],[object Object],[object Object],Co-creation  Framework The Power of Co-creation, (Venkat Ramaswamy and Francis J Gouillart).
Having an  Experience Mindset
Having an  Experience Mindset ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],The Power of Co-creation, (Venkat Ramaswamy and Francis J Gouillart). Co-creation  Framework
Understanding context of Interactions
Understanding context of Interactions ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],The Power of Co-creation, (Venkat Ramaswamy and Francis J Gouillart). Co-creation  Framework
Providing engagement platforms
Providing engagement platforms ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],The Power of Co-creation, (Venkat Ramaswamy and Francis J Gouillart). Co-creation  Framework
Network  Relationships
Network  Relationships ,[object Object],[object Object],[object Object],[object Object]
Co-creation of the UX If anyone can contribute to the design  One need not be a designer to do so THE RISE OF CROWDSOURCING PLATFORMS
The rise of  crowdsourcing
 
Power to  the people
Getting  more for less
Low cost  sales and marketing
Taking the  ideas to the masses
Reliance on  Social Media
Is Crowdsourcing  empowering the  co-creation process ?
Or is Crowdsourcing is  impacting UX  (and designers) ?
What are the  challenges?
The issue of  Identity
Crowdsourcing the  sense of judgment
The circle of  Trust  &  Privacy  issues
Community  influences online behavior
Changing notion of  relationships
Compromise  on Skill Set
Moving towards  Objectivity
The danger of  superficial design
In  Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]
The challenge for the co-creators is  to keep it simple
So who is  Solomon?
I. Me. You. We. Us. … the co-creators of UX
“ We become what we behold.  We shape our tools and then our tools  shape us.”  ~Marshall McLuhan
Rise up  the  new Solomons Thank You. [email_address] @kshitiz kshitizanand.com

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Co-creating the User Experience

  • 1. The return of SoLoMo n Kshitiz Anand | Design Strategist | @kshitiz |
  • 3. We live in exciting times … but its challenging too !
  • 4. Exciting Developments in Design Changing lifestyles For a better world Information on the go Everyone a designer Rise of Social Networks Machine Power Design in the boardroom
  • 5. It took 852 days for Facebook and 780 days for Twitter to get to 10 Million members Google+ took 16 days to get there. In 4 weeks time it reached 25 million users
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10. Challenging Designing for mass appeal Rise of Publicy Criticality of Design Information overload Expanding domains Everything is monitored A smaller world
  • 12. “ Complex Systems are shaped by all the people who use them, and in this new era of collaborative innovation, designers are having to evolve from being the individual authors of objects, or buildings, to being facilitators of change amongst the large group of people.” - John Thackara in ‘In the Bubble’
  • 13. “ Complex Systems are shaped by all the people who use them, and in this new era of collaborative innovation , designers are having to evolve from being the individual authors of objects, or buildings, to being facilitators of change amongst the large group of people .” - John Thackara in ‘In the Bubble’
  • 14. The world is my playground
  • 15. But now it comprises of Fans Followers Likes DM IM Chats Friends Circles Hangouts Touchscreens Tablets Tweet Retweet Sharing Pictures Video People Socializers Information Speed Mobile Networks
  • 16. But now it comprises of Fans Followers Likes DM IM Chats Friends Circles Hangouts Touchscreens Tablets Tweet Retweet Sharing Pictures Video People Socializers Information Speed Mobile Networks … and its complicated !
  • 17. Get me an expert at all this! This is too much for me to handle!
  • 18. Who are you? What do you do? I am a UX Designer! I do everything!
  • 19.  
  • 20. You’ve got great skills! We know exactly what we want! Have you met my men and ministers Socialo, Localizationo and Mobilio?
  • 21. See, I can do this design too. This should be exactly like this. No your majesty, it should be changed this way! Umm.. Actually can we see more options of this? Why can’t they let they just let the designer do all the design!
  • 22. Consciously Sub-Consciously Co-creating the User Experience
  • 23. A basis for Co-creation in Activity Theory
  • 24.
  • 25.
  • 26. I hereby give you the permission to pitch in your ideas to the design Too many cooks spoil the broth Yay ! We have a say in the design!
  • 27. Now that we are co-creating, we can do things faster! And get this done in lower costs! Yaay!!!
  • 28.
  • 29. The power to the people! Let the co-creations begin!
  • 30.
  • 31.
  • 32.
  • 33. Having an Experience Mindset
  • 34.
  • 35.
  • 36. Understanding context of Interactions
  • 37.
  • 38.
  • 40.
  • 41.
  • 43.
  • 44. Co-creation of the UX If anyone can contribute to the design One need not be a designer to do so THE RISE OF CROWDSOURCING PLATFORMS
  • 45. The rise of crowdsourcing
  • 46.  
  • 47. Power to the people
  • 48. Getting more for less
  • 49. Low cost sales and marketing
  • 50. Taking the ideas to the masses
  • 51. Reliance on Social Media
  • 52. Is Crowdsourcing empowering the co-creation process ?
  • 53. Or is Crowdsourcing is impacting UX (and designers) ?
  • 54. What are the challenges?
  • 55. The issue of Identity
  • 56. Crowdsourcing the sense of judgment
  • 57. The circle of Trust & Privacy issues
  • 58. Community influences online behavior
  • 59. Changing notion of relationships
  • 60. Compromise on Skill Set
  • 61. Moving towards Objectivity
  • 62. The danger of superficial design
  • 63.
  • 64. The challenge for the co-creators is to keep it simple
  • 65. So who is Solomon?
  • 66. I. Me. You. We. Us. … the co-creators of UX
  • 67. “ We become what we behold. We shape our tools and then our tools shape us.” ~Marshall McLuhan
  • 68. Rise up the new Solomons Thank You. [email_address] @kshitiz kshitizanand.com

Notas do Editor

  1. http://www.freelancewebsitedesigner.org/
  2. http://www.flickr.com/photos/markburdett/2357624130/
  3. http://www.flickr.com/photos/markburdett/2357624130/
  4. http://www.flickr.com/photos/markburdett/2357624130/
  5. http://www.flickr.com/photos/markburdett/2357624130/